Loading PreviewThe Greater China Factbook (2007) — Part 2: The Chinese provinces92 PagesSign upBefore we can start your download,please take a moment to join our communityof 23,646,709 academic researchers.&&Connect&&Connect&&Sign up with emailBy signing up, you agree to our&Download PDFs forover 6.3 Million papers Share your paperswith other researchersSee analytics on yourprofile & papersFollow other peoplein your field
Log In&with&FacebookLog In&with&GoogleEmail:Password:Remember me on this computeror&Enter the email address you signed up with and we'll email you a reset link.
Academia & 2015You are here:
You are not logged on.&
HSBC Advance Privileges
&&|&&&&|&&&&|&&
Beauty Farm
15% off on all the treatments
HSBC cardholders (non-Beauty Farm member) can enjoy any RMB480 treatment at a special price of RMB180 for once in the birthday month
Nationwide
Shop No. 7-9, 2F, No.1 Building, No.222 Hubin Road, Luwan District
Betty's Kitchen
Betty's Kitchen Magazine:
1-year subscription at a special price of RMB 75/12issues (38% off)
Betty's Home Cooking Classes:
For single class: RMB218 (23% off) with complimentary RMB50 cash coupon.(The coupon can only be used for the next purchase of regular-price classes only)
HSBC customers need to call Betty's Kitchen service line at , and quote &HSBC Privilege& to enjoy the offer.
Betty's Kitchen staff will arrange for you flexible payment options including online payment, post office remittance and bank remittance. Please specify &HSBC Privilege& on the payment slip.
Payment on delivery service is available for cash payment for Betty's Home Cooking Classes. This service is not available for magazine subscription.
Nationwide
BeijingBetty's Home
No.22, B1/F, No.19, Liangmaqiao Road, Beijing
25% off on facial or body treatment
*&&Applicable to Shanghai and Beijing Clarins outlets
*&&The offer can't be used in conjunction with other offers
Nationwide
4F, 1266 Nanjing West Road, Shanghai
Jasmine Spa and Yoga
Gym: 30% off
Spa: 20% off
Beauty Products: 10% off
Nationwide
3/F, Chuangzhan Center No.108 Tiyu E.Road, Tianhe District, Guangzhou020-
Jinyi International Cinemas
20% off on movie tickets (except public holidays and the premiere VIP)
Nationwide
level B1-3, NO.5, 1628, Oasis Center, Central Atrium, Building, Jinsha Road, Shanghai
Green Massage
8% off on all Spa treatments
No.58, Taicang Road, Luwan District, Shanghai (near Jinan Road)
Studio City
200RMB off on initial purchase of
the Studio City Membership Card which is worth RMB1000 (customers need to pay RMB10 for card production cost)
50% off on regular priced movie tickets (maximum 4 tickets for the same movie time)
*&&The offer is valid from 1November 2010 to 31October 2011
10/F, Westgate Mall, 1038 West Nanjing Road, Shanghai
Tickets365
5% off on drama tickets
.cn/tk2005/usr/index.jsp
800 820 7910 / 400 820 7910
Dong Jing Jie
25% off on regular priced facial, body and Spa treatments and membership cards (except special facial treatments,beauty products, promotional items or other discount items)
Tianhe North
Level 3 Jinhai Garden, Tianhe North Road, Tianhe district, GZ, P.R.C
12% offThe offer cannot be used in conjunction with Spelland membership card discount
No.78, East Caiyuan Road, Yuexiu District, GuangzhouService Suppliers
Research Articles
return (aMarkup.join(""));
oAutoComp._toggleHighlight = function(oNewItem, sType) {
var sHighlight = this.highlightClassN
if (this._oCurItem) {
YAHOO.util.Dom.removeClass(this._oCurItem, sHighlight);
if((sType == "to") && sHighlight) {
if (!(oNewItem && oNewItem._sResultKey == "")) {
YAHOO.util.Dom.addClass(oNewItem, sHighlight);
this._oCurItem = oNewI
oAutoComp._selectItem = function(oItem) {
if (!(oItem && oItem._sResultKey == "")) {
this._bItemSelected =
this._updateValue(oItem);
this._cancelIntervalDetection(this);
this.itemSelectEvent.fire(this, oItem, oItem._oResultData);
this._toggleContainer(false);
oAutoComp._populateList = function(sQuery, aResults, oSelf) {
if (aResults === null) {
oSelf.dataErrorEvent.fire(oSelf, sQuery);
if (!oSelf._bFocused || !aResults) {
var isOpera = (navigator.userAgent.toLowerCase().indexOf("opera") != -1);
var contentStyle = oSelf._oContainer._oContent.
contentStyle.width = (!isOpera) ? null : "";
contentStyle.height = (!isOpera) ? null : "";
var sCurQuery = decodeURIComponent(sQuery);
oSelf._sCurQuery = sCurQ
oSelf._bItemSelected =
if (oSelf._maxResultsDisplayed != oSelf.maxResultsDisplayed) {
oSelf._initList();
var nItems = Math.min(aResults.length,oSelf.maxResultsDisplayed);
if (aResults.length == nItems) {
if (nItems > 0) {
nItems = nItems + nM
nItems = nItems + nMore - 1;
oSelf._nDisplayedItems = nI
if (nItems > 0) {
oSelf._initContainerHelpers();
var aItems = oSelf._aListI
for (var i = (nItems - 1); i >= nM i--) {
var oItemi = aItems[i];
var oResultItemi = aResults[i - nMore];
if (typeof oItemi != 'undefined') {
oItemi.innerHTML = oSelf.formatResult(oResultItemi, sCurQuery);
oItemi.style.display = "list-item";
oItemi._sResultKey = oResultItemi[0];
oItemi._oResultData = oResultI
if (nItems > 0) {
oItemk = aItems[nMore - 1];
var histLabel = "";
oItemk.innerHTML = histL
oItemk.style.display = "list-item";
oItemk._sResultKey = "";
oItemk._oResultData = "";
for (var i = 0; i
oItemk = aItems[0];
oItemk.innerHTML = "";
oItemk.style.display = "list-item";
oItemk._sResultKey = "";
oItemk._oResultData = "";
for (var j = aItems.length - 1; j >= nI j--) {
var oItemj = aItems[j];
oItemj.innerHTML =
oItemj.style.display = "none";
oItemj._sResultKey =
oItemj._oResultData =
var ok = oSelf.doBeforeExpandContainer(oSelf._oTextbox, oSelf._oContainer, sQuery, aResults);
oSelf._toggleContainer(ok);
if (oSelf.autoHighlight) {
var oFirstItem = aItems[0];
oSelf._toggleHighlight(oFirstItem,"to");
oSelf.itemArrowToEvent.fire(oSelf, oFirstItem);
oSelf._typeAhead(oFirstItem,sQuery);
oSelf._oCurItem =
oSelf._toggleContainer(false);
oSelf.dataReturnEvent.fire(oSelf, sQuery, aResults);
Tianjin: Profile of a consumer market
Economic overview and development planningTianjin is one of the four municipalities directly under the central government’s management in China. Together with a number of cities including Beijing, Shenyang and Dalian, it forms the Bohai Rim Economic Circle driving the development of the neighbouring regions. Tianjin port is the largest integrated port in northern China, and the city is the marine gateway of Beijing and an important foreign trading hub in north China. Its GDP in 2011 was Rmb1,119.1 billion, registering a real growth of 16.4% over the previous year. Per capita GDP was about Rmb82,620.According to Tianjin Overall Urban Planning (), the city of Tianjin is designated as the economic hub of the Bohai Rim region performing the functions of a modern manufacturing and R&D base. It has also been positioned as northern China’s international shipping centre, international logistics centre, regional integrated transport hub and modern services centre entrusted with the tasks of optimising the layout of its logistics base and nurturing a modern logistics industry embracing warehousing, processing, transportation, information and services. By so doing, Tianjin will be developed into a hub serving the regional logistics supply chain. Efforts are being made to strengthen development of such service sectors as finance, trade, convention and exhibition, technology, information, culture and education in a bid to build Tianjin into a regional service centre with buoyant trading activities and a high concentration of scientific research, cultural and medical institutions and talent.Moreover, the government is striving to further the development of the Tianjin Binhai New Area by promoting domestic and foreign investment in the finance, modern manufacturing, services and information technology sectors. The aim is to develop the area into an internationalised commercial district which is comparable to Pudong New Area in Shanghai. Binhai New Area is made up of the three administrative districts of Tanggu, Hangu and Dagang, as well as Tianjin Economic & Technological Development Area (TEDA), Tianjin Port Free Trade Zone, Tianjin Port and parts of Dongli District and Jinnan District. To date, eight leading industries have taken shape in Binhai New Area: (1) av (2) el (3) oil exploit (4) (5) (6) automobile and equ (7) and (8) bio-pharmaceuticals.Tianjin’s 12th Five-Year Plan has further affirmed the overall planning of the “one city, two ports and nine districts” layout of Binhai New Area. The “one city” refers to the central business district of Binhai New A the “two ports” refer to the southern port area an while the “nine districts” refer to nine industrial functional districts. Each functional district is dedicated to the development of three to four key industries, with efforts devoted to the formation of five major industrial clusters, namely “port in the east, new and high-tech in the west, heavy chemicals in the south, tourism in the north, and services in the centre”.In the eastern part of Binhai New Area where modern port logistics are developed, emphasis is given to international transhipment, international distribution, international sourcing, international re-export and export processing, building the section into the first free port of the mainland. In the western part where advanced manufacturing industries are developed, emphasis is placed on new strategic industries including bio-pharmaceuticals, new energy and new materials, turning the area into a high-tech industrial cluster and independent innovation pioneer. In the southern section where heavy chemicals and heaving equipment are developed, focus is on petrochemicals, modern metallurgy, ship building and repairing, marine engineering equipment, and high-speed locomotives, developing the area into a world-class heavy chemicals industry and heavy equipment manufacturing base. In the northern part where leisure and tourism are developed, importance is attached to coastal tourism, headquarters economy, conventions and exhibitions, service outsourcing, cultural and creative industry, as well as high-tech environmental industry. As for the financial services cluster in the centre, modern services such as modern finance, modern commerce and high-end business services will be developed, building the area into the world’s largest financial service district in terms of site area.2.
Tianjin’s consumer market2.1
Growth in retail salesTianjin’s retail market has always been an active one, with retail sales of consumer goods registering double-digit growths in the last few years and overall purchasing power on the rise. In 2011, retail sales of consumer goods in Tianjin increased 18.7% to top Rmb339.5 billion. Of which, total retail sales of consumer goods in the urban areas rose 19.3%, while sales in the rural areas grew 8.3%. The opening of large-scale commercial facilities such as Joy City, Aqua City, Florentia Village and Red Star Macalline is the driving force to the prosperity of the consumer market. Automobiles, oil products and metals are consumption hot spots.A comparison of consumer goods ownership by urban households in Tianjin in 2005 and 2010 shows that the ownership of most items has risen. This is especially true of items which are affordable to the average middle class and which they like to buy, such as cars, computers, mobile phones, cameras, microwave ovens and air conditioners.Average ownership of consumer durables per 100 urban households at year-end 200520072010Motorcycle (sets)8.13.81.7Car (units)3.05.616.1Washing machine (sets)95.897.8100.2Refrigerator (sets)112.3106.0107.5Colour TV (sets)136.3134.8130.8Computer (sets)51.166.691.2Microwave oven (sets)74.382.288.5Air conditioner (sets)102.1123.0143.0Shower hot water heater (sets)86.588.696.4Landline telephone (sets)93.487.480.5Mobile phone (sets)122.1162.3205.2Source: Tianjin Statistical Yearbook 20112.2
Per capita disposable income and consumption expenditureThe income of urban residents in Tianjin has been rising steadily, with per capita disposable income of urban households reaching Rmb26,921 in 2011, up 10.8%. Meanwhile, people’s spending level has also been climbing. In 2011, per capita consumption expenditure of urban households amounted to Rmb18,424 (+11.2%), of which consumption expenditure on services was Rmb4,683 (+8.9%), and consumption expenditure on goods was Rmb13,741 (+12.1%).3.
Characteristics of Tianjin’s consumer market3.1
Population structureAccording to China’s sixth population census, in 2010 the permanent population in Tianjin reached 12.94 million, up 29.3% over the 10.01 million in 2000 and growing at an average annual rate of 2.6%. There are 3.66 million households in Tianjin’s permanent population, with an average of 2.8 members in each household, or 0.29 person less than the 3.09 persons in 2000.Of the city’s permanent population, 53.4% were male and 46.6% were female, with 9.0% aged 0-14, 81.7% aged 15-64, and 8.5% aged 65 and above. Compared with 2000, the share of people aged 0-14 in Tianjin’s population dropped 7%, those aged 15-64 rose 7%, while the share of those aged 65 and above was about the same as that 10 years ago. In terms of education level, 17.5% of the permanent population have reached university and tertiary level, 58.8% have received secondary school education, and the rest have received primary school education or below.3.2
Characteristics of consumersLocated in the northeastern part of the North China Plain and at the centre of the Bohai Bay Rim, Tianjin is backed by a vast hinterland consisting of 13 provinces, municipalities and autonomous regions in north, northeast and northwest China. It is the largest open coastal city facing Northeast Asia and also the largest industrial-commercial city in northern China. As the city positions itself as a modernised international port city and the economic hub of northern China, a number of sectors such as wholesale, retail and catering are expanding rapidly with shopping centres and supermarket chains vying for market share. These are sure signs of a booming modern metropolis. In recent years, Tianjin has seen a rapid increase of outsiders in its population. At the same time, the layout of its commercial network is moving towards maturity, the systems of traditional department stores and high-end trendy department stores are taking shape, and a rural market system has also been established.Towards a more rational consumption patternConsumption in Tianjin is characterised by a combination of traditional folk custom with the diverse demand from immigrants and residents in the city. What is more, there is a minority consumer group going after a westernised consumption pattern. Tianjin’s consumption awareness is formed by a fusion of tradition and modernism and a combination of the local and the foreign. Furthermore, consumption of Tianjin people in recent years has become more less and less people are committing indiscriminate consumption and fad consumption, while panic buying has definitely become a rarity. In fact, both the size of the consumer market and the consumption philosophy of Tianjin residents are now undergoing fundamental changes: consumption scale is expanding, the range of consumption items is increasing, consumption power is rising, and innovative consumption methods are mushrooming.With the continuing development of the market economy, the increasing incomes of the residents and the widening of income gaps, different consumption trends and behaviours are emerging, consumption structure is showing diversification and individualistic orientations, and there is clear indication of consumption upgrading on the part of the residents. In addition to making purchases in cash, Tianjin consumers are beginning to practise deficit spending and pursue fashionable and individualistic consumption. They place emphasis on nutrition and go after famous brands and individuali demand spaciou pursue a full range of high-end products such a and are willing to splurge on medical and health care, travelling, leisure, culture and entertainment.The age and consumption concept linkageIn terms of age structure, the consumption concept of elderly people in Tianjin is rather conservative, with most of their incomes going to their children and savings. They buy their staple and non-staple foods mostly at open markets or supermarkets, they are concerned with value for money in their clothing and are more sensitive to price changes. For the middle-aged, because of heavy family burdens, their consumption is typically practical and economical. Young people, on the other hand, go after fashion, brand names and enjoyment, and most of their incomes are spent on consumption. Some of them would even rely on their parents for living expenses. The consumption standards of university students are much affected by the financial conditions of their families. Generally they are followers of fashion. They are brand conscious towards fashion items such as clothing, shoes and bags. Their replacement rate of high-tech electronic gadgets such as mobile phones and computers is high.Consumption of young people is playing a dominant role and taking the lead in consumption upgrading. Their dominance in branded goods and leisure goods is firmly established. Among them, those aged 23-34 have already formed a class of high-end consumers. Driven by curiosity, these people have the desire to try new things. Their consumption concept is relatively modern but at the same time characterised by rational thinking and rational choices. On the one hand, they are followers of fashion and worshippers of brand- they are appreciative of product quality but a they like products with unique features and favour goods and services with additional functions and added value. On the other hand, they have a more rational control over the scale and proportion of their expenditure. Of all the cars sold in Tianjin annually, the 23-34 age group comprises 47% of the buyers and is gradually becoming the main buying force for cars. Together with the middle-aged group which comprises 39% of car buyers, these two groups account for 87% of all car buyers, demonstrating that this combined group of people who have economic strength and are in their primes has already formed a formidable car-buying force. To this group, the replacement of fashion products such as mobile phones and the buying of furniture and electronic goods have become everyday life. Moreover, their methods of consumption have expanded to include virtual channels. This group also accounts for the highest proportion of online shopping, consumer lending, and credit card consumption.What is more, the middle to high-income population of white-collar workers, senior corporate executives and entrepreneurs pay more attention to branded luxury products including clothing, cosmetics, consumer electronics, jewellery, watches, etc, while their preferences for brand-name cigarettes and alcoholic beverages, private club membership, advanced education courses, vacation tours are rather common. They place emphasis on service quality, brand name and product design and are not price-sensitive.Seasonal performance of the Tianjin consumer marketOverall, the seasonality of the Tianjin consumer market is fading. Nevertheless, like most other cities in China, there remain some obvious seasonal characteristics. Other than daily necessities and everyday articles, the sales of many consumer products are under the influence of high and low seasons to different degrees.The majority of consumers like to spend in September and October, particularly on the days preceding the National Day and Spring Festival, when there would be marked increases in family spending. The “golden week” effect is also in evidence, with most of the residents going out to shop and dine during long holidays. For example, during the National Day golden week, average daily shopper traffic at Heping Road and Binjiang Road in Tianjin’s central business district would triple that of a normal day to almost one million. Sales would grow notably in all shopping malls and all types of goods would sell well, while all large and medium-sized restaurants and hotels would be full. Towards the end of the Lunar New Year, not only is it a time for the paying out of year-end bonuses and double monthly salary, it is also a time when the typical thrifty Tianjin consumer is most likely to spend and is most receptive to upmarket goods.Adding these to the fact that Tianjin consumers always like to try out anything that just comes onto the market, in their pursuit of novelty, they are willing to loosen their purse strings and drive up the sales of seasonal merchandise. From live fish to seasonal vegetables, fruits and signature snacks, from trendy digital products to luxury labels, there are different demands in different seasons, but what is constant is the pursuit of novelty, fashion, specialty and the avant garde.Effects of socio-economic development on consumer marketIn recent years, Tianjin’s socio-economic development has been advancing at an accelerated pace: the incomes of its urban and rural residents are there are marked improvements in the urban environment and
construction of commercial facilitie and the urban-rural logistics network has been further upgraded. All these have enhanced the consumption environment and expanded the scope of consumption substantially.In tandem with rapid economic development, Youyi Road as represented by Friendship Store, Xiaobailou as represented by Hisense Plaza, Dongma Road as represented by Lotte and New World Department Store, and the rapidly upgrading Nanjing Road have gradually become important upmarket commercial districts in the city centre. Following the opening of many high-end commercial facilities, a large number of top international brands have made their way into Tianjin and, in the next few years, the city’s upmarket consumer group looks set to expand.Following the high growth of online consumption in Tianjin, the rising share of credit card consumption has become yet another characteristic of consumer spending in the city. In 2011, credit card consumption in Tianjin amounted to Rmb84.8 billion. Compared to consumer loans from traditional banks, consumer finance companies and the bank-insurance cooperation model are more targeted at the low-to-middle income group, featuring no collateral and no guarantee requirements, quick approval, flexible repayment periods and interest rates, and focusing on personal consumption such as travelling, medical care and education.In addition, self-drive tour shopping has also expanded consumption to new areas. This type of tour shopping which has been popular in developed European and American countries for decades is now becoming a fashion in Tianjin. Tianjin urban residents’ ownership of private cars has been rising continuously and this trend will certainly have a major impact on the consumer market. For example, it would be more acceptable for consumers to shop at more distant locations. Also, as self-drive tour is conducive to carrying things, drivers would usually buy more things and this would in turn help expand consumption. Moreover, self-drive tour shopping combines shopping with travelling, and this would help spur the growth of the tourist shopping market in the suburbs and promote the development of an integrated urban-rural consumer market. At the same time, it would offer more options in the layout planning of commercial facilities and trigger demand for better road transportation and parking facilities.4.
Profiles of Tianjin’s major commercial districtsHeping Road-Binjiang RoadAlso known as the “Golden Street”, this district is formed by two large intersecting pedestrian walks – Heping Road and Binjiang Road. It is the most influential commercial district in Tianjin comparable to Wangfujing in Beijing on the back of its long history and busy shopper traffic. The hundred-year-old Heping Road commercial street, in particular, has been named “Famous Commercial Street of China” by the China Commercial Walking Street Committee.During peak times in holidays, shopper traffic in this district can be as high as 800,000 to 1,000,000. With a total business floor area of approximately 500,000 sqm, this district is home to around 220 businesses comprising large department store complexes as well as a full complement of small to medium-sized specialty stores, general merchandise stores, eateries, appliance shops and furniture shops. Converging in this district are large-scale domestic and foreign-invested shopping malls such as Zowee Department Store, Friendship Commercial Building, Binjiang Shopping Centre, Parkson Shopping Plaza, Wal-Mart, and Wanda Shopping Plaza.In future, this commercial district will be developed into a core CBD boasting the largest area, most comprehensive functions and extensive geographic reach in Tianjin, and catering to both mass consumption and high-end consumption.Nanjing RoadThis district is located in the middle section of Nanjing Road at the city centre. Positioned as a unique district offering prime office space as well as mid- to upmarket shopping, entertainment and dining facilities, it is a commercial district with the highest concentration of luxury brands in Tianjin. The district boasts 11 medium to high-end commercial buildings and 10 large to medium-sized retail complexes, housing a number of upmarket department stores such as Isetan, Robbinz Department Store, Maison Mode and Milenio as well as many premium office buildings.As the interchange station between Line 1 and Line 3 of Tianjin Metro, the district has convenient transport links. With the successive completion and opening of seven commercial projects including Hutchison Whampoa’s Metro Plaza, Shanghai Forte Land’s Tianjin Centre and Global Landmark Plaza, the floor area of newly built hotels, shopping malls and luxury apartments along Nanjing Road will approach 1 million sqm.In recent years, with all major malls in this district redoubling efforts to bring in top international labels, an enclave of high-end consumption is appearing. Isetan, Maison Mode, Milenio and others are all upgrading brand levels now. Consequently, top labels such as Hermes, Ferragamo, Max Mara, Armani, Dunhill, Chanel and Christian Dior have all made their entries. In the next three to five years, it is expected that Tianjin’s Nanjing Road will rival the Nanjing West Road commercial district of Shanghai in which multinational corporations cluster and upmarket consumption flourishes.XiaobailouSituated at the junction between Heping District and Hexi District, this commercial district used to be a traditional commercial street area. In recent years, it has developed into a core area of Tianjin’s CBD and, backed by a full range of support facilities, it is maturing into an upmarket commercial district.Here one can find a 1902 European-style bar street represented by the time-honoured Kissling western restaurant as well as large modern commercial complexes like Binjiang Shopping Centre and V-Flower Department Store. In addition, there is a western-style concert hall and a French-style garden plaza. With the strong presence of corporate headquarters and financial institutions in the surrounding office buildings, the district has evolved into a business hub dotted with upmarket shops and prime office buildings. With the entry of a string of luxury brands and high-end department stores, this commercial district is more and more favoured by corporate executives and trend-savvy consumers.Drum TowerThe newly built Drum Tower commercial street is located at the heart of the old city proper of Tianjin. This commercial district is defined by Xin An Shopping Centre (新安購物廣場), Aqua City, Tongluowan Plaza (銅鑼灣廣場) and Drum Tower commercial street. The commercial street is a new tourist attraction known for its folk merchandise. On this street, Tianjin Far Eastern Department Store and Tianjin Shuiniucheng Outlets, two recent establishments which are comparable to large shopping malls in Beijing and Shanghai, are attracting much attention from the young and trendy set.Enjoying easy transportation and the presence of medium grade communities brought in by real estate projects such as Xin An Garden (新安花園) in the neighbourhood, a population of considerable spending power is formed in this area. Right next to the district are the Confucian Temple, Ancient Culture Street, Food Street and Inn Street. In particular, Food Street, as a place for eating out, shopping, sight-seeing and entertainment, is a rather influential area for eateries and snack foods in China. With such cultural advantages, Drum Tower commercial district is becoming a major area for youthful and trendy consumption in Tianjin.Dahutong-Ancient Culture StreetLocated on the bank of Haihe River, this district dates back several hundred years and is the most important wholesale mart in Tianjin. There are wholesale markets, commercial centres and specialised markets in this business area of 500,000 sqm. Here low-end merchandise is traded mainly through wholesaling. With annual sales reaching Rmb8 billion, it ranks first among specialised markets in northern China and is a famous hub for small commodities in North China.Targeting the average consumer, the cheap but fine quality clothing and small everyday articles available here enjoy good reputation. The Ancient Culture Street, with its cultural heritage and a dazzling array of folk merchandise, is attracting large crowds of residents and tourists from home and abroad for shopping and sight-seeing. Currently, the Dahutong-Ancient Culture Street commercial district has a full range of dining, sight-seeing and shopping facilities and it caters to 200,000 to 300,000 consumers on an average day and up to 300,000-400,000 on holidays.Water ParkLocated in Nankai District in southern Tianjin, this newly developed urban district spans an area of 4 sq km. Its commercial facilities are mainly found at the dining and entertainment districts along Shuishang North Road and Shuishang East Road, Shanggu leisure business district, and the commercial complex of Magnetic City. Such advantages in resources for sight-seeing, leisure, culture and sports are very outstanding.The 1,400-metre long Shuishang North Road places emphasis on developing high-end dining businesses while Shuishang East Road is focused on developing leisure-entertainment businesses such as bars, coffee shops and night clubs. The Shanggu district currently has 38,000 sqm in eatery and entertainment business areas. In future, it will focus on leveraging the night scene of the Tianjin Sky Tower to develop a night market economy. Revolving around Magnetic Plaza, the development of the commercial district at Magnetic City focuses on the development of large department stores, hypermarkets, large professional stores and specialty stores. E-mart, Tianjin Outlets and Jinyi International Cinema have all made a presence here.The Water Park commercial district is earmarked for priority development by Tianjin authorities. It will target local office workers, the young and trendy set, and domestic and foreign tourists with medium to high incomes. It has high consumer potentials and will develop into a fashionable and highly popular district for tourism and commerce.Meanwhile, in areas surrounding the Tianjin Olympic Center Stadium, efforts are made to mainly develop retail shops, premium goods stores, supermarkets, restaurants and high-end leisure facilities targeted at medium to high-end consumers. By now, supermarkets, restaurants serving international cuisines and home centres have made an entry here. It can be expected that this area will turn into a commercial centre combining holiday leisure business and regional consumption. Leading business operators here are the many international companies in Magnetic City commercial area, which is characterised by high quality residents, high consumption level, extensive coverage, superior location, and future regional commercial hub.Tianjin Railway StationThis commercial district is located at the Haihe River economic development belt and occupies an area of 1.48 million sqm. Currently about 600 commercial outlets are operating in this district which is well served by a highly developed transportation network comprising an underground railway system, a light rail system and the Beijing-Tianjin Railway. As such, it is the most important integrated transport hub in Tianjin. Construction of commercial facilities will continue in this district in the next few years.The four functional zones in this district each have its own characteristics. Station Front Plaza and Station Back Plaza will concentrate on developing conventional retail businesses such as department stores and supermarkets. Their target consumers – passing travellers and tourists from home and abroad – can reach 40 million person-times annually. Jinwan Plaza focuses on high-end business such as upmarket dining, entertainment, shopping and theatre shows. The Italian-style zone, on the other hand, places emphasis on dining, wine shops, culture and art rich in international and cultural flavours catered to leisure seekers and tourists.Tanggu-Jiefang RoadTanggu is situated right at the centre of Binhai New Area and lies adjacent to Bohai Bay. Development plan of this commercial district is to make Tanggu the CBD of Binhai New Area. Stretching to a length of 1,350 m, Jiefang Road commercial street is home to a dozen or so large commercial buildings including Zowee Department Store and Weiduoliya Shopping Centre (維多利亞購物中心). In addition, there are some 60 small and medium-sized shops and a number of banks and insurance companies here. It receives more than 50,000 tourists on a daily basis.This commercial district comprises three functional zones: the commercial centre on Jiefang Road, the leisure park on the bank of Haihe River, and the specialised market cluster at Xintianyang. It is not only a top choice for the several hundreds of thousands of Tanggu residents and a large horde of tourists, but also provides comprehensive commercial services to workers in TEDA, Tianjin Port Free Trade Zone, etc.The commercial street is a modern urban economic zone featuring leisure, entertainment, shopping and dining facilities. The scale of its design, its suite of facilities and its lighted night scenery are comparable to downtown Heping Road commercial street. For example, known for its classic European architectural style and unique offer of “western goods, western flavour and western brands”, Xintianyang Market attracts several tens of thousands of domestic and foreign tourists a day. This commercial district is evolving to become an upmarket golden commercial section of Binhai New Area. Because of its enviable location in the economically developed Binhai New Area, its development potential should not be overlooked.
Content provided by
Extended Readings
If you cannot see the picture above, please &nbsp.