国际专业期刊BJU International的官网博客上刊登了由希圈泌外专家组成员、北京同仁医院泌尿外科王伟教授撰写的博文“The Social Media Revolution in Chinese Urology”，该文向世界展示了近年来新媒体对于我国医疗界，特别是泌尿外科界的改变和影响。希波克拉底医疗圈泌外专家组作为这一时代的典型案例被写入历史长河…… 王伟教授表示，写这篇文章是源自一天与国外同行的晚宴，老外颇为骄傲的表示，“我们都爱用social media，你们好像都不能用……”（言外之音省略几千字）王伟教授回复，“我说我们都用微信啊，看看我的手机……”当洋人看到我们通过微信群组都做了哪些学术活动时候，他就看呆了…… The Social Media Revolution in Chinese Urology It is well known that Twitter, Facebook andYouTube, the most popular social media platforms available in the West, are noteasily accessible in China. It is also clear that urologists in the West have embraced these social media platforms (Twitter in particular), not just forpersonal interaction, but also for professional engagement, and journals suchas BJUI have enthusiastically encouraged the use of social media for urologiststhrough their use of Twitter, blogging, YouTube etc. So what then of Chinese urology? Are we missing out on all this? Not at all! In fact, as a recent BMJ blog observed,China is among the most heavily connected populations on earth, and the smartphone revolution has seen this connectivity grow very rapidly in recentyears, more than in many Western countries. The lack of access to Western websites has just meant that a host of home-grown websites have cropped up toallow the insatiable appetite for connectivity to be met. Therefore sites suchas RenRen (like Facebook), Sina Weibo (like Twitter), and Youku (like YouTube).The BMJ have blogged about this and have highlighted the huge volume ofactivity on Chinese social media sites.
At present, the most popular platform among Chinese urologists is WeChat. WeChat, (similar to WhatsApp), is connecting morethan a half billion Chinese people now. Apart from free chat, video and voicecall, group chat is perfect for professional online discussion. There are several major urological discussion groups. Each group has many hundreds ofparticipants. It is estimated that more 3000 urologists (1/4) in China havebeen involved in one or more online discussion group. Earlier this month, Prof.Declan Murphy’s lecture slides were uploaded to our urology major discussiongroup after his presentation at the Asia Urology Prostate Cancer Forum inShanghai. More than 2000 Chinese urologists (1/6)watched his slides on smartphones that weekend and shared feedback using theapp. Prof Murphy, one of the world’s foremost leaders in social media, even joined WeChat and engaged in dialogue with the discussion group.
At present, the top two most famousdiscussion groups are called scope art and Hippocrates group. A talented young urologist, Dr. QIan Zhang, set up scope art two years ago. More than 500 urologists from across the country were invited to join the group. New knowledge, case discussion and meeting information can be arranged in the group.Recently, the Top 10 WeChat urologists has been selected thorough WeChat vote platform system. More than 20,000 WeChat users voted for their favorite social medial stars. Several discussion groups were built based on the different specialties (stone disease, andrology etc.). Several leading uro-oncologists,urologists, pathologists, radiologists and related experts also built an MDT discussion group to discuss interesting uro-oncology cases to help select thebest options for patients. We are now also seeing these online discussions develop a physical presence. Recently, a WeChat integrated Hippocrates urological meeting was held in Jiaxing. When each speaker starts to talk, the slides were uploaded to the WeChat discussion group, allowing the entire membership of the discussion group to attach their comments and questions during the presentation. All the questions and comments are projected to the separate screen in the meeting hall. The speaker can discuss with all the members, wherever they are.WeChat meeting in action in JiaxingAs these examples demonstrate, social mediasignificantly helps Chinese urologists communicate more effectively, especially in such a large country with a huge population. We are very keen to embrace these new communication platforms and to engage more with our colleagues in the West! Dr. Wei Wang
Consultant Urologist, Beijing TongrenHospital, Capital Medical University, China 点击文末&阅读原文&可查看原文
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