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SpaChina Jan/Feb 2018
描述：SpaChina上善若水是中国水疗行业的领军杂志；中国第一本涵盖时尚生活养生美容的双语生活杂志。
关键字: 养生,休闲,水疗
Janurary/February 2018
Grounded on Quality
and Keep Improving
拯救酒店水疗
Hotel Spas,
What’s Broken
and How to Fix it!Picture by Mandarin Oriental, Tokyo
plus: luxury living | Spa Cuisine | Spachina review | spachina wellness
spa news | Hotel news | lifestyle亲爱的SpaChina读者，您们好，
出版：《商品与质量》周刊社
国内统一刊号：CN11-3669/T
在2018年的第一期SpaChina杂志里，我按捺不
国际标准刊号：ISSNX
住，请Trent先生为我们评述了过去几年的
酒店SPA的惨淡状况。酒店水疗行业的整体收益在
社 长：刘 丰
下滑，酒店的成本在增加，利润却没有同时增长。
主 编：林贤金
中国现在所有东西都在变，酒店水疗市场也变了，
不幸的是我们却没有跟着变。曾几何时，如果人们
出版人: 晏格文
想进行一次优质的水疗体验，不得不来酒店水疗。
Publisher: Graham Earnshaw
但如今，随着城市水疗的蓬勃发展，客人们有了更
多选择。我们必须进行变革。整个市场环境都在
执行总监兼主编: 高菲
变，如果我们不变，就极有可能被淘汰。随之本文
Director & Editor in Chief: Fifi Kao
采访了酒店SPA的代表东方文华水疗中心；名声在
外的精油经典品牌雅容玛香薰之家；颇具风格的城
执行主编: 匡
市水疗奥斯芬；以及在中国市场十分活跃的维缌，
Managing Editor: Karen Kuang
他们的总监和创始人们也各自分享了自己的心得，
各抒己见表达了对酒店SPA的状态的看法。
执行编辑: 冠安东，徐姗姗
Editors: Anton Graham, Rita Xu
营养学文章告诉我们什么是抗营养因子，一些
公认的健康食物中充满了抗营养因子；DNA检测已
贡献者: Trent Munday, 佐佐木重仁
经运用到了护肤和产品定制上，并且实际有效；牙
Contributors: Trent Munday, Sasaki Shigehito
齿美白技术也已经日新月异，希望这些文章能带给
您一些新的健康思路。
高级设计: 王悦
Designer: Magic Wang
作为2018年第一期杂志， 我衷心祝愿我们的读
者们身体健康，工作顺利！感谢大家在以往对我们
照片摄影或提供: Mofo, istock, shutter stock
的支持，SpaChina希望能和大家一起迎来新的、更
Photographers: Mofo, istock, shutter stock
有成就的一年。
广告代理: 上海云善文化传播有限公司
祝阅读愉快~~
Local Advertising Agent:
SpaChina Culture Development Co., Ltd
客户助理: 刘海娜
Accounts Assistant: Seana Liu
公关及活动经理: 匡
PR & Events Managers: Karen Kuang
发行经理: 杨秋梦
Distribution Manager: Amanda Yang
发行助理: 夏晓初
Distribution Assistant: Summer Xia
随商品与质量周刊发行赠阅
联系方式 Contacts
Tel: +86 21
MP: +86 137
关注SpaChina杂志官方微信，了解行业最新趋势和动态：
高菲 Fifi Kao
扫描二维码
或搜索微信号：SpaChina-Magazine
执行总监兼主编
或查找公众号：SpaChina上善若水Director & Editor in Chief
杂志中所标价格为参考价格，实际价格按照实际情况由各个场所自行调整和把握。截稿时所表示的信息也许会
有所更新和替代，请读者谅解。所有文章和图片版权归SpaChina杂志所有，未经同意，不得转载或摘录，否则
将担负法律责任。再次感谢所有对SpaChina杂志支持和做出贡献的人。
All information including pricing and credits are believed to be correct at the time of printing. While every endeavour
is made to report information accurately, certain information contained may be superseded over time. Copyright is
reserved throughout. Reproduction of SpaChina Magazine, in whole or in part, without prior permission of the Publisher
is strictly prohibited. The views or opinions expressed or implied in SpaChina Magazine are those of the authors or
contributors and do not necessarily reflect those of SpaChina Magazine, or its affiliates.contents目录
2018 一月/二月
Spa新闻和盛事
spa中国新闻
spa国际新闻
spa产品新闻
spa器材新闻
拯救危在旦夕的酒店水疗
立足品质 创新前行
效果与效益并存16contents目录
2018 一月/二月
DNA定制与护肤
品牌故事48
精准护肤让效果更出众52
原液之谜的私人定制
魅力Away 暖意冬日54
锁定牙齿美白
Swiss line源自瑞士崭新科技58
SPA便捷无缝链接
享受大隐于市的低调奢华
密集养颜 水光立现
私享幸福 乳此美丽
可可浓情 唤醒真我60
毛里求斯 印度洋的明珠
无界自然 精致之美68
毛里求斯精品水疗特选
身心的多重呵护 探索蔚柳溪养生之道
了解抗营养因子72
尚席品年味28contents目录
2018 一月/二月
酒店新闻与盛事88
精选特惠91
电影好书推荐92 spachina加盟商户97 spa 人士China spa news | spa中国新闻
徐姗姗 编译北京宝格丽水疗中心华丽揭幕
养云安缦水疗馆北京宝格丽酒店于9月27日开门营业，俯瞰亮马河，坐拥河畔私
上海市闵行区马桥镇的古香樟园林内坐落着安缦位于中国的第四属花园景观。由GOCO Hospitality咨询管理公司精心打造的宝格
家酒店：养云安缦，于近期全新开业，打造了一座城市中的静谧村丽水疗中心，占地1500平方米，覆盖两层面积，为客人提供结
庄。栖息庭院花园中的安缦水疗馆占地2865平方米，设有10间理疗合中国传统技艺的独特水疗体验。中心内主要设施包括11间水
室，以及俄罗斯桑拿室、土耳其浴室、室内外泳池、健身房以及一疗护理室、休闲区、美甲沙龙、蒸汽桑拿设施、小食吧以及25
间俯瞰宁静池塘的瑜伽及普拉提练习房。遵循中国古老传统，安缦米室内恒温泳池。GOCO和宝格丽团队携手设计了一系列丰富
水疗根据中医秘方，结合当地草本植物与花卉研制的天然精油，设的水疗疗程，如运用古老的喜马拉雅盐水晶清洁净化身体；通
计了一系列养生美容项目，提供深度治疗性水疗旅程。另有专业康过有机牛油果、石榴籽油和茉莉花的滋养功效修复大气污染对
体专家为客人定制养生套餐，从水疗疗程到运动健身、营养搭配以肌肤造成的影响；以及结合太极、针灸和足部按摩等中医技法
及冥想练习等。全面改善身体素质。
Aman Spa at AmanyangyunBvlgari Spa at The Bulgari Hotel BeijingDebuts
Just outside downtown Shanghai, an ancient camphor forest sets the
scene for Aman's fourth destination in China: Amanyangyun, hav-Debuting on September 27, 2017, The Bulgari Hotel Beijing has
ing its grand debut recently. Surrounded by a garden courtyard, thebeen designed as an oasis of tranquility that blends Art with Nature,
Aman Spa extends to 2,865m2, with 10 treatment rooms and suites forand includes a two-storey BVlgari Spa developed by consul-
hydrotherapy and reflexology, as well as bathhouses incorporating atancy, development and management firm GOCO Hospitality. The
Russian banya and a hammam. The complex is completed by indoor1,500sq m spa includes 11 treatment rooms, Relaxation Lounges,
and outdoor pools, a state-of-the-art gym and a large yoga and PilatesMani & Pedi Salon, Steam and Sauna, Refreshment Bar, a 25-metre
studio overlooking a reflection pond. Informed by Chinese Traditionalindoor heated pool and Technogym Fitness Studio. GOCO worked
Medicine and infused with the oils of local herbs and flowers, the treat-with the Bulgari team to develop a wide range of treatments.
ment menu offers deeply therapeutic wellness journeys. Moreover, ledThe signature Himalayan Crystal Healing Journey uses ancient
by world-renowned practitioners, Wellness Immersions offer guests aHimalayan salt crystals to cleanse and purify the body. Another
tailored itinerary of therapies, from movement and nutrition to medi-journey has been developed to repair and protect the skin from
tation and Eastern healing arts.the negative effects of atmospheric pollution through the nourish-ing powers of organic avocado, pomegranate seed oil and jasmine,while a third signature journey takes inspiration from ancientChinese wellness philosophies including qi, tai chi, acupressure andfoot reflexology.
法国思蒂进驻
Sothys Opens Flagship Store at
澳门威尼斯人酒店
Venetian Macau
中国新中产阶级的涌现强力
French beauty and spa product house Sothys is
推动了亚洲奢侈品及水疗市
the latest supplier looking to benefit from the
场的发展，全球众多美容、
growing Asian luxury market, with the opening
水疗品牌相继入驻亚洲，法
of a new flagship store at The Venetian Macau
国思蒂(Sothys)便是其中之
hotel in Macau, China. Forming a part of Sothys’
一。思蒂于近日在澳门威尼
expansion into the Asian market, the store will
斯人度假村酒店开设了全新
have the dual purpose of a retail store and a
旗舰店，不仅对外零售思蒂
small day spa. A single treatment room and
全线美容护肤产品，还设有
fully-trained staff will offer customers a range
一间单人理疗室，品牌精心
of Sothys facials and skin treatments. The Asian
培训的理疗师为客人带来一
luxury goods and day spa markets are currently in
系列思蒂独家开发的面部护
the middle of a growth period driven by China's理和肌肤疗程。舒适、高效、安全、尊重大自然，是思蒂经营理念的核心。经过70余年
expanding middle class, which is predicted to的发展，思蒂的产品如今被全球110多个国家及地区超过15,000家专业美容院及水疗中心
influence not just the Asian market but the所采用。
growth of global luxury markets too.14 | SpaChina o 2018青籁养身古北店开业
成都华尔道夫酒店水疗中心Green Massage青籁养身古北门店于2017年12月正式开业，坐落
2017年第三季度开业的成都华尔道夫酒店坐落于城市高新区金融城在宁静的红宝石路上，在人流攒动的古北商区开辟出安静一
核心地段，将成都深厚的文化内涵与品牌源自纽约的经典传承相融隅。赋有禅意风格的庭院与藏蓝的内饰肌理相契合，营造出
合。华尔道夫水疗中心共有6间水疗套房，包括1间双人VIP室，总面“大音希声、大象无形”的道隐之境。近600平的区域里分布着
积超过500平方米。所有套房均配备私人更衣室及花洒淋浴，陪伴身理疗室、普拉提教室、美甲室、淋浴区、休息区等多元化的体
旁的则是整个城市天幕。疗程中选用水疗护肤品牌尊积帕和法尔曼验空间；店内提供全方位的新风系统和地暖设施、智能卫洗丽
的系列产品，经典护理融合在地特色，开启“茶”之疗愈。疗程之和设计精良的淋浴系统。水疗护理将品牌多年研发的按摩手法
余，客人可进一步享受蒸汽室、桑拿室、冰水浴和盐疗室带来的身与西方草本精油完美融合。疗程之余，可享用青籁养身供应的
心焕活。此外，室内恒温泳池和24小时健身中心亦提供绝佳体验。独家特色小食——由西点师和营养师调配并新鲜制作——纯天然低卡烘焙的健康点心自助、随季节变换的养身茶。
The Spa at Waldorf Astoria ChengduGreen Massage Gubei Branch Debuts
Waldorf Astoria Chengdu is the newest luxury hotel in the burgeoning
Chengdu Hi-Tech Zone. Soaring 52 stories, the hotel blends classic ele-Green Massage Gubei Branch opened in December 2017, located
gance and modern grandeur with inspirational environments. Pamperon the serene Ruby Road of prosperous Gubei business district in
both body and spirit at the Spa at Waldorf Astoria, featuring 6 privateShanghai. The Zen-style courtyard echoes with the purplish blue
treatment suites, including a VIP suite, extending over 500 squareinterior to create a reclusive ambience. Spread over 600 square
meters in total. All the rooms are equipped with personal changing andmeters, the space houses treatment rooms, Pilates room, manicure
grooming areas and showers. A thoughtful selection of June Jacobs well-room, shower area and relaxation zone. There is all-around central
ness products and Valmont skincare serums are used throughout theventilation system and under floor heating, intelligent Washlet and
treatments. The signature experience involves the local elements to pro-sophisticatedly designed shower system. The Spa treatments com-
vide a complete “Tea” healing. Other facilities include sauna and steam,bine Green Massage’s exclusively developed massage techniques
ice bathing and salt therapy rooms. Relax further with a soothing swimwith Western herbal essential oils to deliver a holistic wellness jour-
in the heated indoor pool which boasts a serene setting with pearl shellney for body, mind and soul. Moreover, master bakers join hands
mosaic and floor-to-ceiling windows overlooking the city skyline.with nutritionists to offer a range of natural low-calorie snacks andhealthy tea for post-treatment relaxation.
杭州所见·西溪度假酒
Savior Spa
店沐溪·SPA
at Savior Resort Hangzhou Xixi
九月揭幕的杭州所见·西溪度假
Savior Resort debut last September in Hangzhou Xixi,
酒店仅设有二十套别墅和客房，
with only 20 sophisticatedly designed villas poetically
一派诗意盎然地掩映在四万平方
spread over a 40,000-square meter water and garden
米的曲水园林中，尽诉禅意悠
landscape. Savior Spa, aiming to lead guests to a har-
然。其中沐溪·SPA将此沉静之
monious unity with nature, fulfills the perfection of
美推向极致，带领客人沐浴在
the resort’s serene aesthetics. The spa features three
西溪的自然环境里，体验天人合
suites and Aromatherapy Associates products are used
一之境。水疗中心共设有3间理
throughout the treatments. Professionally trained
疗套房，雅容玛香薰之家的产品
Indonesian therapists carry out miraculous manipula-
结合印尼芳疗师娴熟的按摩技艺
tions to completely relax and renew your body, heart
带来全面的身心舒展与焕活。西
and soul. Xixi stream runs by the side and soothing inner
溪水流潺潺于耳畔，柔和的灯光
light and music add extra senses of tranquility. There与音乐笼罩整个空间，更添静谧之感。水疗中心拥有占地178平方米的室外无边泳
is also an outdoor infinity pool extending 178 square池，茂密的绿植环绕，与湿地水景连成一片。理疗结束不妨来此畅游，或池边小
meters surrounded by lush plantations and waters. It憩，细啜一杯茶饮，感受宁静与放松。
offers an ideal place for post-treatment relaxation.
SpaChina o 2018 | 15International spa news | spa国际新闻
徐姗姗 编译苏梅岛丽思卡尔顿酒店水疗村
毛里求斯圣哥兰One&Only水疗中心去年11月，泰国苏梅岛丽思卡尔顿酒店盛大开幕。酒店拥有一
印度洋畔的毛里求斯圣哥兰One&Only唯逸度假酒店携全新打造的个占地3800平方米的水疗村(Spa Village Koh Samui)，为宾客带
One&Only水疗中心于去年12月再度开业。水疗中心占地100平方来全方位的综合养生体验。水疗疗程汲取泰国传统养生智慧，
米，四周围绕着平静的湖水和葱郁的植被。环湖的13间理疗室有的运用当地天然有机成分，如椰子、各类草药、鲜花等。特色项
直通私人花园，拥有户外淋浴设备。中心与ESPA合作，并融合原目“宋干淋浴”(Songkran Shower)从泰国一年一度的宋干节汲
液之谜的定制护理、中国药学Harmonia by Francesc Miralles的养生计取灵感，在疗程之前对客人进行身心洗礼。水疗村内共设有8间
划，以及足疗大师Bastien Gonzalez的护理精髓。水疗菜单不乏在地特单人理疗室和双人理疗套房，3间户外按摩亭，1间瑜伽亭，健
色疗程，如“Mauritian Fusion”将混合尼姆树、罗勒、柠檬草等毛康吧和泳池。度假村还有一个泰拳健身房，专业私教将指导客
里求斯草本植物的膏药敷贴于身体，消除疼痛。其它特别体验还包人泰拳之武艺。
括：专为准新娘设计的一体化项目、出海康体之旅、男性疗程、青The Spa Village at The Ritz-Carlton Koh Samui
少年菜单以及情侣专享护理等。The Ritz-Carlton Koh Samui opened in Thailand in November.At the centre of the resort is the Spa Village Koh Samui, a 3,800sq
One&Only Le Saint Géran Unveils Transformed Spam (41,800sq ft) wellness sanctuary, featuring a treatment menuof holistic and rejuvenating spa programs based on the natural
One&Only Le Saint Géran in Mauritius was reborn in December follow-local ingredients and age-old healing practices of the region which
ing a multimillion dollar transformation. The reimagined One&Onlyincorporates coconut, healing herbs, water therapy and fresh flow-
Spa now covers over 1,000 square metres, surrounded by serene waterers. Guests will be able to experience the Songkran Shower, the
and lush vegetation. Thirteen treatment rooms surround the pool,signature pre-spa ritual inspired by the annual Songkran festival
some opening onto their own private garden with outdoor showers. Toinvolving the throwing of water, as a prelude to selected spa treat-
complement ESPA, the Spa has partnered with Biologique Recherche,ments. Facilities feature 8 treatment suites including double suites
with its personalized skincare, Harmonia by Francesc Miralles, a highlyfor couples, 3 massage pavilions, a yoga pavilion, health bar, and
respected Chinese medicine authority, and once again the revereda lap pool with intimate cabanas. Other resort facilities include a
podiatrist, Bastien Gonzalez. Signature treatments utilise indigenousMuay Thai Gym where guests can learn the martial art of Muay
techniques to offer the ultimate experience such as ‘Mauritian Fusion’,Thai with trained instructors.
a poultice treatment to sooth muscular aches using a Mauritian herbal
blend of neem, tulsi, moringa and lemongrass. Other special offerings
include: bridal services, onboard spa pampering, and treatments for gen-
tleman, younger guests, and couples.
圣基茨柏悦酒店
Miraval Life in Balance Spa
Miraval水疗中心
at Park Hyatt St. Kitts
柏悦酒店正式进驻加勒
The first Park Hyatt in the Caribbean has opened,
比海域，圣基茨柏悦
the Park Hyatt St. Kitts, with its first Miraval Life
酒店坐落于克里斯多
in Balance Spa. The Spa is described as a 37,752sq
夫港的香蕉湾，水清沙
ft state-of-the-art oasis, and features therapies that
白，绿植环绕。酒店
honor Nature and the mind-body-spirit connec-
拥有一个占地37,752平
tion in a breathtaking West Indian setting. The spa
方英尺的现代绿洲——
entrance and reception area provide a view of Mount
Miraval Life in Balance水
Nevis and also overlook the Rampart Pool and The
疗中心，共设有9间理
Narrows – the strait separating St. Kitts from its sis-
疗室，包括3间配备私
ter island, Nevis. The interiors feature natural stone
人恒温泡池和户外淋浴
walls with 9 treatment rooms, including 3 couples’设施的双人理疗室。宽阔的接待区域可饱览尼维斯山和纽约湾海峡的壮美景观；移
treatment rooms with heated private plunge pools步室内，天然石材墙面与印度风情元素装点空间。Miraval主打一系列天然有机的身
and outdoor showers. Guests can also take advantage心灵疗程。护疗之余，客人亦可前往占地1750平方英尺的健身中心强健体魄，进一
of the 24-hour, 1,750sq ft fitness centre, which is also步体验瑜伽或冥想课程。
home to yoga and meditation experiences.16 | SpaChina o 2018越南芹苴Azerai水疗中心
里加凯宾斯基The Spa水疗中心越南芹苴Azerai度假酒店于2017年12月开幕，选址于后江一座
里加凯宾斯基大酒店于去年10月在拉脱维亚首都开幕，品牌水疗The八公顷的小岛之上，延续了轻奢的主题理念。其中Azerai水疗
Spa占地1300平方米，由水疗管理公司Resense负责运营。The Spa共中心依河而建，隐于榕树密林之间，设有6间理疗室和2套理疗
拥有6间理疗室：4间单人理疗室，1间双人理疗室和1间VIP套房。其套房。水疗菜单选择丰富，提供从深层到轻柔的各种按摩理疗
它设施包括活力池、桑拿房、生物桑拿房、芳香蒸汽室、Rasul摩洛以及热石理疗、美体磨砂、敷裹护理、面部护理等。产品中添
哥泥室、冷水池、体验式淋浴、冰泉和带足浴的热疗椅。水疗中心加了湄公河稻米、甜杏仁油、咖啡等纯天然成分，促进排毒养
的最大亮点是一间“Pirts理疗套房”，以传统北欧桑拿浴为灵感设颜，滋润肌肤。宾客还可在理疗室内、户外树荫下或所住客房
计，护疗项目中包括用桦树枝击打客人身体来刺激体内循环。中心内体验手足护理。水疗中心的热疗区配有齐全的卫浴设施，包
还购置了数张Gharieni水疗床，丰富疗程内容。疗程之余，客人还可括喷淋房、桑拿汗蒸房、热带雨浴房、冷温冰疗泉等。
前往美容沙龙或配备力健健身器械的健身房进行体验。Azerai Spa at Azerai Can Tho
Kempinski Riga Opens
with Resense-managed SpaAzerai opened its second property in Can Tho, Vietnam inDecember 2017. The hotel is situated on an eight-hectare islet in
Luxury hotel operator Kempinski opened a property in Latvia’s capi-the Hau River, continuing the theme of affordable luxury. Azerai
tal city, Riga. The Grand Hotel Kempinski Riga features a 1,300sq mSpa is nestled beneath the shaded canopy of banyan trees alongside
Kempinski The Spa, operated by global spa management companythe islet’s canal with 6 treatment rooms and 2 treatment suites.
Resense. The spa has 6 treatment rooms, including 4 single, 1 doubleAzerai’s Spa menu features a range of treatments from deep-tissue
and 1 VIP suite. There are also a vitality pool, a heat bathing area with ato gentle massages, as well as stone therapy, body scrubs, wraps
sauna, bio sauna, aroma steamroom, rasul mud room, cold plunge pool,and facials. The products are blended with local natural ingredi-
experience showers, ice fountain and heated bench with footbaths. Theents such as Mekong rice, sweet almond oil and coffee, to promote
spa’s USP will be the ‘pirts treatment suite’, modelled on the traditionaldetoxification and nourish the skin. Hand and Foot therapy can be
Nordic sauna tradition, which involves bathers being swatted with birchenjoyed within the spa treatment rooms or beneath trees, as well
branches in order to encourage circulation. The spa has also been fittedas in rooms or villas. Thermal Zones feature drenching shower
with bespoke furniture from German supplier Gharieni. Other facilitiesrooms, sauna and steam rooms, tropical rain-shower rooms, and
include a relaxation beauty lounge with nail bar and a fitness suite fittedcooling ice-therapy fountains.
with Life Fitness equipment.
蔓达梦水疗进驻
Mandara Spa
马尔代夫阿马亚
at Amaya Kuda Rah Maldives
蔓达梦水疗于去年11月进驻
Mandara Spa announced the opening of a spa facil-
马尔代夫库达拉赫阿马亚水
ity at Amaya Kuda Rah Maldives in November 2017.
疗度假村，栖息环礁岛的宁
Amaya Spa by Mandara is ideally nestled in a secluded
静一隅，湛蓝海水与葱郁植
part of the island and comprises a total of 3 treatment
被环绕四周。水疗中心共
rooms with steam, bath and shower, retail boutique and
设有3间理疗房，并配备蒸
a manicure-pedicure area. The exotic aromas of spices
汽、淋浴设施，零售店以及
and pure essential oils and the gentle sounds of sooth-
手足护理区。异域花草与精
ing music intend to bathe guests’ senses into a state of
油的芬芳，和着轻柔舒缓的
relaxed bliss. The treatment menu is a combination of
音乐邀请客人们进入放松与
Asian-inspired treatments and a selection of ELEMIS(R)
焕活之旅。一系列蔓达梦经
spa therapies using powerful massage sequences and
典疗程、亚洲特色疗程以及
the most potent actives available in the world today.
ELEMIS理疗融合各类传统
Mandara Spa’s signature treatments are also available.按摩技艺，使用专利活性配方，带来立竿见影的疗程效果。此外，客人可在水
The Spa Boutique ensures that guests experience can疗中心零售店中购买产品，带回家中延续养生体验。
continue beyond the boundaries of the Spa.
SpaChina o 2018 | 17International spa news | spa国际新闻希腊圣玛瑞娜度假酒店Ginkgo水疗中心
Katara海滩养生俱乐部历经三年的翻新工程后，坐落于希腊米克诺斯岛的圣玛瑞娜度
LivNordic水疗品牌进驻卡塔尔多哈火炬酒店(Torch Hotel Doha)，开假酒店全新开业。此次翻修新增了一家占地423平方米的Ginkgo
设占地两层，共计4600平方米的“Katara海滩养生俱乐部”(Katara水疗中心。中心内设有5间宽敞的理疗室，流水环绕整个空间，
Beach Club)。俱乐部融合中东文化元素、北欧设计风格与疗愈传统、增添宁静之美。一系列独具在地特色的水疗疗程使用ESPA和
以及现代化的健身设施，提供全面养生体验。两层楼分别为男性与女菲迪曼的产品。特色设施包括一间马赛克瓷砖打造的土耳其浴
性独立设计，迎合不同性别客人的需求。独具特色的北欧沐浴仪式、室，为客人提供众多排毒、净化护疗项目。休息区域同样由浅
瑞士进口纯手工护肤产品、以北极光为灵感打造的照明设备、卡塔尔水环绕，设有躺椅和纱帘，客人可于疗程前后在此惬意小憩。
唯一一间“雪屋”都使养生旅程充满唯美新意。客人还可在此体验到另有一间现代化健身房，俯瞰无边际泳池，配备全套泰诺健运
来自德国领先水疗器材商Gharieni的MO1系列水疗床。此外，俱乐部动器械。
内设有多功能健身中心、室内外无边际泳池和私人海滩。Mykonos Santa Marina Resort
LivNordic’s Katara Beach Club in Dohaadds Ginkgo Spa
LivNordic’s Katara Beach Club in Doha, Qatar opened last October.As part of a three-year, multi-million Euro refurbishment, the
Located at the Torch Hotel, the two-storey, 4,600sq m club is describedSanta Marina Resort & Villas on the Greek island of Mykonos
as “a unique fusion between Middle Eastern hospitality, Nordic designhas added a 423sqm Ginkgo Spa. The new spa includes 5 large
and treatment heritage, and innovative fitness facilities.” The spa istreatment rooms and has been created to deliver serene aesthet-
being operated as a club, with a focus on memberships and day guests.ics, with flowing water surrounding it. Treatments with ESPA
It will include separate male and female floors with gender-separatedand Phytomer products include local Mykonos-inspired therapies
entrances, an Aurora Borealis light fixture in the relaxation lounges,and signature couple’s massage treatments. The new hammam
Nordic bathing rituals, imported handcrafted products from Sweden,is a highlight of the spa, with a mosaic-tiled decor and specialist
the first snow grottos in Qatar, an extensive gym with functional fitnessexfoliation and cleansing rituals. The relaxation area is encircled by
zones and a wide range of the latest group and functional fitness classesshallow water, flowing curtains and plush beds, providing a quiet
being offered, indoor and outdoor infinity pools and a private beach.pre- and post-treatment sanctuary. The spa also includes a new
The spa also includes MO1 series spa tables from Gharieni.gym, which overlooks the infinity pool and includes state-of-the-art Technogym equipment.
毛里求斯传奇丽世
Lux* Me Spa at The Lux* Resort Grand
度假村Lux* Me
Gaube Mauritius
The Lux* Resort Grand Gaube in Mauritius has under-
毛里求斯传奇丽世度假村
gone a US$32 million renovation and reopened in last
在斥资3200万美元的翻新工
December. The new Lux* Me Spa has been developed
程后于去年末重新开业。焕
with an aim to connect guests to nature, and featured
然一新的Lux* Me水疗中心
tailor-made treatments focusing on anti-ageing, fitness
引导宾客踏上自然旅程，非
and weight loss. Guests are able to book treatments in
洲风格的户外理疗小屋可
African-style outdoor huts, and enjoy a hydrotherapy
提前预定，是不容错过的毛
pool, aromatic steam room and sauna before or after the
求养生之绝佳体验。水疗
treatments. Life coach Kamran Bedi has partnered with
菜单囊括丰富的美容养生项
the resort to bring certified expertise as a NLP (neuro-
目，精选Carita护肤产品，
linguistic programming) practitioner, hypnotherapist,其中针对抗衰老、瘦身、健身的定制疗程是其特色。疗程之余，可前往水疗池、
meditation teacher and Pilates instructor. The Spa also芳香蒸汽桑拿室进一步放松身心。度假村特别邀请了身心灵导师Kamran Bedi为
has a Kerastase flagship hairdressing salon, a Murdock客人带来冥想、普拉提课程，以及助眠理疗。中心内还包括一家巴黎卡诗美发沙
barbershop with a London barber, and a zone for mani-龙、Murdock男士发型屋和手足护理室。
cures and pedicures using Essie products.18 | SpaChina o 2018spa Products news | spa产品新闻
匡 编译Anne Semonin冬季护肤品
雅容玛香薰之家礼物套装成立于1985年的Anne Semonin，是全球首个以微量元素混和
Aromatherapy Associates特别为各种节日设计了八款经典精致的礼品套装。香薰精油的法国水疗护肤品牌。Anne Semonin产品成份以
包装设计以品牌原产地伦敦为主题，用手绘图案刻划出大城市的忙碌和喧微量元素混和香薰精油，用于肌肤护理，成功达致迅速渗
闹气氛。礼盒包装上更别出心裁的用天色代表使用产品的最佳时间：以蓝透及显著的护肤疗效，从而帮助肌肤排毒，阻挡岁月的侵
色为主打的宝蓝星空礼盒，特别适合一天疲劳后使用；粉色系的玫瑰晚霞袭。Extreme Comfort Collection非常适合寒冷的冬季使用，
礼盒中的产品则适用于任何需要时候；揉合晨曦和夜空图案的礼盒代表着整个系列很简单，只有三款不同的霜，为脸部、手部和身
每天都能适用。甜睡时光宝盒内含大容量晚间舒缓沐浴油，舒缓润肤油及体提供所需的呵护。Extreme Comfort系列的面霜为特别需要
香薰滚珠，让身体沐浴在岩兰草、洋金菊和檀香精油中，深层舒缓身心，滋养的肌肤而设，蕴含大量的澳洲胡桃油，具有很好的保
重拾深层睡眠。随身滚珠宝盒中有晚间舒缓香薰滚珠和明焕晨晓香熏滚湿功效，瞬间润泽肌肤。同时这款面霜具有镇静和润肤作
珠，在日间焕发身心，注入能量，夜晚松弛神经，平心舒缓。滚珠的设计用，也很适合损伤肌肤或长期曝露在外的肌肤使用。
方便随身携带，特别适合旅行或者出差的人。Extreme Comfort Collection from Anne
Aromatherapy Associates Festival CollectionsSemonin
Aromatherapy Associates has especially introduced eight classic and deli-Anne Semonin has been developing luxurious, highly effec-
cate Festival Collections for various festivals and celebrations coming at thetive skincare and made-to-measure treatments since 1985
end of 2017. Inspired by London, the origin of the brand, the packagingwith the goal of visibly enhancing your skin’s radiance.
design employs hand paintings to reveal the bustling atmosphere of the city.This French brand restores that youthful ‘glow’ by harness-
Moreover, the designers creatively use the color of the sky to indicate theing the power of essential oils, minerals and marine active
usage time of the products. For example, the blue starry sky packages containingredients and by prescribing personalized regimes that
products used after a whole day’ the pink sunset glow packages containdetoxify your skin and help prevent or reverse signs of age-
products to be used for urgent rescu while the packagesing. Extreme Comfort Collection is good for winter skin,
combining dawn and night scenes contain products used either in the morn-covering from head to toe with extreme comfort creams
ing or evening. The “Time To Sleep” Collection contains a special editionfor face, body and hands. Extreme Comfort Cream is a
super-sized Deep Relax Bath & Shower Oil, aluxurious, deeply protective face cream for skin that craves
Relax Body Oil and a Roller Ball to help bodycomfort. Rich in moisturizing macadamia nut oil, it brings
immerse in the essential oil of vetiver, cham-immediate comfort to very dry, sensitive skin. Nourishing
omile and sandalwood and therefore deeplyand soothing, the product is ideal for damaged skin or skin
relax body and mind for a sound sleep. Theexposed to the elements.
“Treasured Time” Collection contains a
Deep Relax Rollerball and a Revive Morning
Rollerball to infuse energy and revive your
body & mind during daytime, and sooth
the nerve and calm the
mind at night. Easy to
be carried along, they
specially suit those on
法国Sela矿物护肤
Sela Mineral Skincare from France
来自法国的矿物护肤品牌Sela,以世界各地古
French mineral skincare brand Sela absorbs the heritage of time-honored
代流传的护肤秘方为研发灵感，选用来自约
skincare recipe from all over the world, including the natural miner-
旦死海、世界各地的天然矿物和法国纯净天
als from the Dead Sea in Jordan and other places of the world, into
然矿泉水创造出一系列奢华高效的矿物护肤
the development of its products. Combined with French pure natural
系列，包括逆转肌龄的Mineral Gold矿物金
mineral water, Sela creates a diversity of luxurious and highly effective
系列，亮白修护的珍珠净米系列，净化抗敏
product ranges, such as Mineral Gold Range that combats skin aging,
的Blue Secret青春活颜水蓝系列等，成就即
Pearl Rice Range for whitening and skin repair, and the purifying and
时可见及持久的美肌效果。Sela产品全线不
anti-allergic Blue Secret Range. All products feature immediate and long-
含Paraben防腐剂，也不经动物测试，独特的
lasting effects, free from Paraben, and no animal test is done. The unique
处方结合高机能矿泉水和各种大自然的修护
formulation integrates highly functional mineral water with diverse natu-
成份，进一步提升约旦死海矿物对肌肤的疗
ral elements for skin repair to further promote the healing effect of the
愈效果、唤活年轻肌肤的健康姿态。来自矿
Dead Sea mineral for younger and healthier skin. The cell repair and eye
物金系列的细胞修复明眸精华，蕴含被喻为
brightening essence from Mineral Gold Range contains Argireline, which
肌肤黄金、功效媲美Botox肉毒杆菌的六胜
is called skin gold and can effectively reduce fine lines and wrinkles
肽，显著平滑眼部细纹及皱纹。珍贵的黄金
around eye area. Furthermore, it keeps infusing energy to the skin cells to
给予肌肤细胞能量减退眼周疲倦征状及紧致
decrease the eye tiredness and puffiness. After long term usage, your eye
眼袋。日复一日，令眼部重拾年轻神采。
skin will surely restore youth and radiance.20 | SpaChina o 2018徐姗姗 编译
spa equipment news | spa器材新闻Atlas Flex-Block(TM) 盐疗躺椅
LifeFuels智能营养水瓶近年来，盐疗在水疗养生市场掀起一股热潮。美国水疗
来自美国的LifeFuels Inc.科技公司推出的同名智能营养水瓶改变传统饮水设备生产商TouchAmerica利用纯净的喜马拉雅水晶盐，
方式。水瓶下方设有三个营养槽，用以放置LifeFuels营养包。LifeFuels共提不断更新盐疗系列，先后推出盐墙、盐床、盐房等一系
供45种营养包，分别为补充营养、恢复能量、帮助睡眠等需求而设计，对列新颖产品，满足市场需求。最近，该系列又增添新成
于不论是练习后想迅速恢复体力的运动员、或是年长者平日的营养调理都员——Atlas Flex-Block(TM)盐疗躺椅。根据人体曲线设计的
十分有益。放好营养包后，往水瓶内灌入水或其它饮品，只需触摸瓶身按躺椅表面镶嵌着喜马拉雅盐砖。通过遥控装置，躺椅
钮，即可将营养物质释放到水中，浓度可调节。在移动设备上下载APP，即可从垂直到零重力角度自由变换，带来多重体验的同时
可同步使用数据，如饮水量、营养摄取量，APP亦将根据你的饮水情况提供全面缓解背部肌肉的紧张与酸痛。躺椅内置防水加热器
营养补充方案，并及时提醒饮水等。对盐砖进行加热，释放出天然负离子，可消除压力与疲惫，净化空气，改善呼吸问题与过敏症状，提升肌肤健
LifeFuels Smart Nutrition Bottle康和睡眠质量。
LifeFuels Inc. offers Smart Nutrition Bottle to change the way we drink. At theAtlas Flex-Block(TM) Salt Lounge
bottom of the bottle, there are three pods where you can insert in the FuelPods
made with low calorie natural sweeteners that contain no artificial preservativesIn recent years, the Spa industry has seen a rise of
or flavors. The company provides 45 FuelPods in total, designed for nutritionhalotherapy. To meet the demand of this market tendency,
supplement, energy restoration or sleep improvement, etc. After inserting inTouchAmercia keeps renewing its Halotherapy Range
the FuelPods, which can be swapped out anytime, fill the bottle with waterbased on pure Himalayan salt. After Atlas Flex-Block(TM)
or any other drink and push the button on the body, then the nutrition willSalt Table, Salt Capsule(TM), and Back-lit Salt Wall, it now,
be dispensed into the water. The taste and strength are adjustable. When youin collaboration with Saltability, has launched the Atlas
download the LifeFuels APP on your mobile device, all the data will be sent toFlex-Block(TM) Salt Lounge to the Spa market. The client lies
you synchronically including your water and nutrient intake. It will also offerdirectly on the innovative flex-top surface – Himalayan
recommendations and remind you to drink water on time.salt tiles that cushion and give way to the body for acomfortable, cradling feel. With remote control, the
Pollogen Offers GeneO+ Skincare Platformelectronic lounge moves easily from upright to zero gravityposition to provide such benefits as back and muscle pain
Pollogen introduces GeneO+, a breakthrough skincare platform thatrelief and more. Waterproof heater warms the salt tiles to
incorporates patented OxyGeneo(TM) Technology for unparalleled facial skinrelease negative ions and clean the air, improve breathing
nourishment and oxygenation. The equipment works via three steps. Firstly,and allergy problems, decrease anxiety, improve sleep and
the OxyGeneo(TM) exfoliates the upper skin layer to remove dead cells, smoothmore.
and renew the skin, preparing it to receive active nutrients. Afterwards, through
the exclusive Capsugen, it cleanses the skin while infusing nutrient-rich activeGeneO+焕氧泡泡洁面仪
ingredients. Then, CO2 bubbles are produced医 疗 激 光 公 司 科 医 人 旗 下 的 Pollogen品 牌 推 出
which gently burst on the skin surface creatingGeneO+焕氧泡泡洁面仪，为面部皮肤管理提供了
a physiological response, sending oxygen-rich高科技创新方案。GeneO+作用原理分为三步。首
blood to the area, and increasing capillary flow先，去除表层死细胞，使肌肤变得柔嫩，为下一步
and skin metabolism. Oxygenation results in的营养吸收做好准备。之后，通过Capsugen焕氧泡
optimal absorption of active ingredients. As a泡头，深度清洁肌肤的同时注入高营养活性精华成
consequence, OxyGeneo(TM) treatment softens分。随之，焕氧泡泡头产生无数纳米级二氧化碳气
the appearance of fine lines & wrinkles, tightens泡，这些气泡渗透到皮下，促使血流量增加，大量
the skin, minimizes pores, hydrates and含氧血红细胞释放氧分子，提升组织内含氧量，大
nourishes the skin, revitalizes a dull complexion大促进肌肤对活性成分的吸收，并提高皮肤细胞的
and improves the overall facial appearance.新陈代谢。三十分钟的疗程之后，面部皱纹明显减少，毛孔缩小，肌肤变得水润、紧致、有光泽。
SpaChina o 2018 | 21SPACHINA story | 特别报道拯救危在旦夕的酒店水疗当今的酒店水疗正危在旦夕，至少可以说是表现欠佳。好吧，这是个十分令人兴奋的总结，说明我们这些行业人士将有巨大机会来施展拳脚，拯救酒店水疗。并且，毋庸置疑的是，市场也希望它们被拯救谁在 定 义 着 水 疗 世
就像任何一个行业里的活动一样，水疗
的大相径庭。
界？既有业内人士
行业会议的与会者也是一群志趣相投的人，
那么为什么我说酒店水疗正危在旦夕？
也有业外大众。我
使我们轻而易举地进入了“证实性偏见”，
们将水疗置于中心
这里的每个人都认为水疗很不错，养生很重
点，精神上、情感
要，所有人都应该具备养生意识。可是如果上、甚至行为上都向其校准。我们说着：水
你走出这间会议厅和外面的人交流交流，就
首先，酒店水疗的客户捕获率普遍很低。疗生意很好，生活很美好，一切都很好??
会听到不一样的声音。所以每次当我参加行
有些读者可能不太了解什么是酒店水疗捕获然而，这是否真的属实？实际情况是，业外
业活动时就会找一些非水疗人士进行对话，
率，它指的是所有住店客人中造访水疗中心人群并不会深入业内进行研究探索，所以他
做金融的，做投资的，或者业主们。多听听
进行消费体验的比例。大多数城市酒店的水们了解的十分有限；而业内人士又常常一厢
他们的见解，就会发现现实和我们以为的很
疗中心的捕获率是1%-5%。距离城市较近的情愿地禁锢在自己的想法之中，只愿和相同
不一样。有时，我们邀请一些业外人士来参
度假村水疗的捕获率大概是7%-15%，这些观点的人进行交流，参加的全部是行业内会
加活动，把手上的数据给他们看，这些事先
度假村并非真正意义上与世隔绝的度假村，议和活动，似乎想要在会议中，更加确信自
没有了解过，不存在任何偏见的来客往往会
客人们不是所有时间都待在度假村里，他们己走在正确的道路上。
给出令人惊讶的结论，和我们自己原本想象
每天都可以开车出去逛逛，印尼的巴厘岛、
泰国的普吉岛就有许多此类型的度假村。第22 | SpaChina o 2018Bolian Hot Spring and Spa
疗活动上，一个当地水疗经营者跑过来问
样。是不是因为大多数酒店水疗的此项数
我：“你们现在还能赚到钱吗？”这个问题
据也并不乐观？的确，酒店水疗的平均房间三类则是真正的避世度假村，比如马尔代
很自然地让我联想到他现在估计是没法赚到
占用率仅为30%。如果你的水疗中心有四间夫，客人们的整个假期都在某个小岛上，这
钱了。我不是第一次被问到此类问题，提问
单人理疗室，每间理疗室每天使用10小时，类度假村水疗的捕获率最大可到25%-30%，
者既有酒店运营者也有水疗运营者。道理很
意味着你的水疗中心有潜力每天提供40小时当然还有许多都未达到这个数字。
简单，我们的成本在增加，利润却没有同时
的疗程。当你的房间占用率为30%，即你实
增长，至少没有同比增长。比如，你的总收
际每天只提供了12小时的疗程。如果一家酒
换个角度来看，以上数据也意味
益增长了10%，最后的实际利润增长大概只
店的房间占用率是30%，总经理肯定会被辞着，70%-99%的住店客人都对我们所销售的
有2%-3%。当你付掉员工增长的工资，增加
退。但是，水疗中心的运营者似乎将这个非不感兴趣，至少没有来买我们所销售的。任
的产品、供应成本和通用费用等，轻而易举
常低的数字视为正常。何一个客观的评判者都不会说这是一个乐观
的就能抹掉5%的收益增长率。所以，如果业的局面。因此，是时候进行一些改变了，不
主要求你明年实现10%的利润增长率，那么
理疗师利用率然就是坐以待毙。
你必须达到至少15%以上的总收益增长。
最近我无论走到哪儿，都听到人说，我们需水疗收益
要更多理疗师。但我觉得我们需要的是更多
客人。还是用数据说话：大多数理疗师平我说酒店水疗危在旦夕的另一个原因是水疗
再就是，我认为我们给疗程的定价已经达
均每天只做3-4小时的疗程，也就是一天2-3行业的整体收益在下滑。在我最近参加的水
到了上限。我们没法幻想着客户愿意为一个
个客人，原本是应该做8小时的，显然不够
经常体验的一小时疗程不断从钱包里掏出
有效率。如果我们真的明白，对大多数水疗
更多的钱。我们已经到了“合理价格”的上
中心而言，疗程总时间所产生的收入占总收
限，再增加，就将超过实际提供的服务价值
益的85%以上，想必就没法容忍如此低的产
了。2005年我刚刚加入蔓达梦时，每年讨论
出率了。当然，我理解，按摩疗程会稍有不
预算，我们讲的都是提价多少。不是是否提
同，它将消耗理疗师更多体力。不过诚实的
价，而是提多少。我自己经常讲我们的运营
说，在大多数情况下、对于大多数理疗师而
成本又增加了多少。我们到底觉得客户愿意
言、在大多数酒店水疗里，这一点并不是理
支付多少呢？以前，我们可以简单的每年涨
由。事实就是，我们需要更有效地运营，而
价3%、5%、7%，因为市场能够接受。但到
一个理疗师的工作上限可以达到5-6个客人。
如今，我们还能不能再涨价？或者我们该想
要么，更多的客户来预定我们的疗程；要
想是否应该降价了。
么，减少理疗师的数量——而非增加。
房间占用率
当然，曾经的酒店水疗业务并非如今光
景。但是，现在所有东西都在变，酒店水疗
很有趣的一件事是，虽然我们在酒店里运营
市场也变了，不幸的是我们却没有跟着变。
水疗，却很少谈论水疗中心的房间占用率。
曾几何时，如果人们想进行一次优质的水疗
对于酒店来说，房间占用率无疑是非常关键
体验，不得不来酒店水疗。但如今，随着城
的一项数据，但对于酒店水疗却似乎不是这
市水疗的蓬勃发展，客人们有了更多选择。
SpaChina o 2018 | 23SPACHINA story | 特别报道我们必须进行变革。整个市场环境都在变，
咖啡。酒店水疗同样有巨大潜力成为这样一
它事情呢？如果我们不变，就极有可能被淘汰。
个第三地点。最最起码，成为酒店客房和户
想象一下，一位客人每天晚上都想着请
外活动以外的第三地点。但我相信我们可以大同小异中的独一无二
做到的远不止如此，酒店水疗完全有实力成
人把自己的鞋子打理打理，好在第二天穿。
为比星巴克更完美的第三地点。
但是当他忙碌了一整天后，回到酒店的第一每个我遇到的水疗经理或业主都坚信他们的
件事就是去酒吧喝一杯，等回到客房，脱下水疗中心是独一无二的，和其他家不一样。
试想，水疗中心不再是一个被动接受疗
鞋子时，服务人员早就下班了，于是他始终但客人们是怎么觉得的呢？
程的地方，相反，客人在这里可以做很多
没有机会让人帮他擦鞋子。你能够如何满足
事情，干些工作、回几封邮件、打几通重要
他的需要？何不打造一个独特的空间，在他
通过一个很简单的途径就能得出答案。
电话、约见几位同事、吃点东西、学些新玩
一天疲惫之后，来到这里，坐在沙发上，踢在你最喜欢的搜索引擎里输入“水疗”，然
意、进行一些娱乐活动等等，有着无限可能
下鞋子，手里拿着冰啤酒，享受一场舒服的后点击“图片”，你马上就会看到铺天盖地
性，重要的是我们要将自己从传统思维定式
足部和小腿按摩。按摩结束，他的鞋子已经的极其相似的水疗中心图片。这些图片不是
中解放出来，不能总想着“一家水疗中心就
被擦得锃亮，像崭新的一样，他一定会大吃以前的存货，而是水疗中心新鲜出炉的宣传
应该是怎样怎样的??”
一惊：呀，鞋子也被打理好了！这样一来，照，他们花几千美元请专业摄影师为自己的
你既帮他实现了长久以来的心愿，同时让他水疗中心拍一张独一无二的照片，结果是，
养生世界的入口
的疲惫一扫而空，他自然会很乐意地来你这和其他家的照片大同小异。
我和SpaChina共同的一位好朋友Gerry Bodeker
还有另一个方法来检验我们在标新立异
教授曾经对我说，水疗有机会成为养生世界
我们现在亟需转换思维。因为我们正在上的努力成果如何。随便拿起一本关于酒店
的入口。当时我不是很理解他的意思，后来
做的并不十分有效，至少不如以前那么有水疗的杂志或登陆相关网站，你会发现每个
明白了，Gerry说的是我们可以作为一个窗
效。那么让我们假设本来就没有水疗中心这文章的配图都非常像。再读读文字，每个水
口，将客人们引入奇妙的养生世界——引导
样一个地方。你是一个酒店的业主或总经疗中心对自身特色的描述也都是一样的。
客人们发掘一些新兴或传统(经历复兴)的健
理，现在给你一个地方去开发，你希望能够
康养生或休闲技艺。不是所有人都信任路边
为酒店创造更多收入，也为客人提供更好的
所以在我们客人的眼中，每家水疗中心
小诊所或者养生店，但是他们信赖我们，专
服务，那么你会如何打造这个地方？记住，都没有很大的区别，那么是什么促使他们
业的酒店水疗。所以我们有得天独厚的优势
没有什么水疗中心的固定模式，就是一个完选择某一家而非其他家？这家水疗中心吸
对他们加以引导。这是一个实际可行的创新
全崭新的地方，你会在里面加入什么？还会引人的地方在哪里？酒店水疗是时候从客
途径，不过酒店水疗似乎还没有开始开拓这
像如今的水疗中心一样吗？估计不会。人的角度出发，全方位审视自身业务的各
一块。个方面了。
这就是水疗行业需要做的。删除任何关
水疗+ 模式
于水疗中心的记忆，现在你来为新一代客人发展路径
打造一个全新的水疗中心。
众所周知，时间是现代人最宝贵的资产。所重要的是我们自己不要被现状吓倒。确实，
以，可以考虑将你的水疗中心从一个单纯享
我们正处在一个转折点，同样，我们面如今的酒店水疗业务不大尽如人意，但其实
受护理的地方转变为多功能服务中心。平时
对着无限可能性。每个行业都会出现类似情况。所有的商业都
去维修店给车子做保养时，你可以一边等，经历同样的发展路径：灵感——发展——成
一边喝杯咖啡，吃个甜甜圈。那么为什么不
正如西奥多·罗斯福曾说的：“现在就熟——衰退——消亡。决定一家企业是否能够
能让客人在给身体做保养时，也同时完成其
行动。如果不是你，还会是谁？ 如果不在这存留并再次兴盛的关键是“重生阶段”。这
里，还要在哪里？ 如果不是现在，还要等到些企业在“衰退”和“消亡”阶段之间，通
何时？”过创新与调整，找到了新的出路，来应对变化的市场需求。如今的酒店水疗业务就处在
Trent Munday这样一个充满可能性的阶段。如果我们创新
2005年 1月 ， Trent与调整，就可以突破今日的僵局，成为更强
加 盟 Steiner水 疗 顾大、更有影响力的行业。否则，我们就有消
问公司。在这之前，亡的危险。无论怎么说，这是个充满机遇的
他从事酒店业已有14时刻。
年时间，先后在澳大
利亚、美国、泰国、
所以我们现在面临的挑战之一就是创
马尔代夫、印度尼西新。可以做点什么不一样的？可以想出什么
亚、马来西亚工作过的他，在多元化的文化新思路、新概念将我们从这条衰退的道路上
环境中积攒了相当丰富的酒店业从业经验。拉回来？以下是一些建议。
Trent joined Steiner Leisure in January
2005 after 14 years in the hotel business.酒店水疗的未来
Having worked in Australia, USA, Thailand,第三地点
Maldives, Indonesia and Malaysia, he has
gained considerable experience in the hos-星巴克不仅仅是个喝咖啡的地方。它的目标
pitality industry across numerous, diverse是成为人们在家与办公室之外的必去之处，
cultural environments.即第三地点。在这里，客人可以完成一些工作，和朋友或同事交流、讨论、开会，同时吃点东西，以及，在真的很想喝咖啡时点杯24 | SpaChina o 2018Hotel Spas – What’s Broken
and How to Fix it!My current thesis is that hotel spas, as they are today, are broken. At the very least, they are sub-optimal. And that is exciting! Why? Because it means there is a massive opportunity for those of us inthe industry who can work out how to fix it. And believe me, the market wants it to be fixed.Let’s think about the perception
By Trent Munday
1% - 5%. In a resort spa, and by resort spa,
of the spa world is today. I think
you could expect anywhere from 7% to 15%
it's the perception of people both
believes a spa is great. We all think wellness is
Capture Rates. And by resort spa, I’m talking
inside and outside the industry.
the one of the most important things in the
about one that is easily accessible so guests are
Spa is centered. We are all spiritu-
world and everybody needs to know about it.
not forced to stay within the resort grounds
But when you talk to people outside of these
rooms, sometimes you get a different response.ally, emotionally and physically, aligned. The That’s why I always like to see to seek out the the whole time. A resort where you could drivebusiness is great, life is wonderful. All is good. non-spa people when I go to these events. The in and out every day. Locations like Bali inAll is well. But is this perception in fact the Finance guys, the Investment guys, the Owners, Indonesia, Phuket in Thailand, for example.reality? The challenge is that those outside of you get their perspective because sometimes I Finally, for a remote resort spa, somewherethe industry often don’t really look that hard. think the reality can be quite different. Some- like Maldives, where the guests stay on thoseSo they may not ever really know for certain. times, if you invite others in from outside and small islands for the duration of their stay, spasAnd those within the industry, often tend to show them the facts, without any previous should be able to achieve Capture Rates of upbe quite insular in their perspectives. We just knowledge or bias, you’ll get a very different to 25% to 30%. But many won’t.communicated with others who share similar perspective on where you are at.
So, if we look at it in another way, what thatperspectives to our own. We attend spa confer-
So why do I say the hotel spa model is broken? says to me, is that anywhere between 70% andence and events and come away reassured that
99% of the guests in a hotel, don’t want what we
are selling. Or at least they are not buying whatwe’re on the right track.
Capture RatesThe challenge with these conferences – and Firstly, Capture Rates are generally low. For we’re selling. To any unbiased person, that doesI think it is the same with any industry event, those who don’t know, Capture Rate is the not sound optimal. So, something has to change.in any industry – is that because we are sur-
percentage of hotel guests who come down
Profitsrounded by like-minded people, we get a form
and use the spa. In a city hotel, most spas willof confirmation bias. Everyone in the room have a Capture Rate of somewhere between Another reason I feel that the hotel spa busi-
SpaChina o 2018 | 25SPACHINA story | 特别报道ness is broken right now, is that overall profits
will increase. And I am talking about above and
Because most therapists are only doing three toare declining. I was actually at a spa event
beyond whatever increase we had in our opera-
four hours of treatments per day, on average.recently where one of the local spa operators
tional costs. It was really a question of how
Assuming that they are there to work for eightcame up to me and asked, “Are you guys still
much we felt the market (ie: the customer) was
hours a day, that’s not very efficient. If we con-making money?” That of course suggests to
willing to pay. We would simply increase 3%,
sider that treatment hours performed is whatme that he probably wasn’t making money.
5%, 7% every year, because we could. Because
generates 85%+ of most spas’ revenue, it isAnd this is not a unique conversation. I get
that is what the market would take. Today, the
simply not sustainable to have such a low levelthat question often, from both hotel opera-
conversation is more about can we actually
of productivity. And yes, I do understand thattors and also from spa operators. The issue is,
increase at all, or do we need to think about
massage is a little bit different, because it canquite simply, that our costs keep increasing,
maybe a decrease?
be physically quite tiring. But let’s be honest. Inbut our revenues are not necessarily increas-
most cases, with most therapists, in most hoteling along with them, at least not at the same
Occupancy Rates
spas, that is not really a major factor. The sim-rate. And increase in your top line revenue of
ple fact is, we need to be able to operate moresay 10%, could quite easily end up as only a
It has always been interesting to me that even
efficiently. We either need more treatments2%-3% increase in your profits. By the time
though we operate in hotels, we rarely talk
booked, or fewer therapists – not more.you’ve covered the increase in your staff sala-
about the Occupancy Rate of our spas. Occu-ries, rising product and supply cost, rising
pancy is of course a key statistics for hotels,
And often when we do these conferences,utilities costs, etc., you could easily eat up well
but not so for hotel spas. Maybe part of the
we’re in nice hotels w soover 5% of your gross revenue increase. So, if
reason for that is that this is another metric
those numbers are a bit higher. In my job, Iyour owner is looking for a 10% increase in
that doesn’t look great for most hotel spas?
tend to travel around a lot, I go to a lot of dif-her profits next year, that will mean your spa
30% Spa Occupancy is about the average rate.
ferent spas in a lot of different hotels, in a lot ofneeds to increase top line revenues by at least
If you have a spa with four single treatment
seasons, in a lot of different countries and these15%, maybe more.
rooms that operates for 10 hours per day, that
are the numbers that aren’t getting back when I
would mean you could do potentially 40 hours
talk to people.Treatment Prices
of treatments per day. If your spa is running at
a 30% Occupancy Rate, you would only be per-
For sure the hotel spa business was notI also think we have hit the ceiling of what we
forming only 12 hours of treatments per day.
always like this. But today, like everything, thecan charge for a treatment. We cannot expect
If a hotel was operating at 30% occupancy, the
hotel spa market has changed. Unfortunately,our customers to keep pulling out more money
General Manager would probably lose his job.
we are not changing with it. Once upon a time,from their wallet for a one hour treatment
But in spas, somehow, we just seem to accept a
if you wanted a decent spa experience you hadthan they already do. I believe we’ve reached
number like this as the norm.
to go to a hotel spa. Today, with the prolifera-the limit of what is a fair price for the ser-
tion of Day Spas, customers have many morevices we are providing. When I first started
Therapist Utilisation
options for a quality spa treatment. We havewith Mandara back in 2005, the conversations
to evolve. Because our whole environment isaround budget time each year, was all about
Everywhere I go these days I keep hearing
changing and if we don’t I think we are at riskhow much we are going to increase our prices.
that we need more therapists. But I actually
of becoming a little bit obsolete, at least as farNot if we would increase, but by how much we
think the real issue is we need more custom-
as our guests are concerned.
ers. That’s what the numbers seem to suggest.26 | SpaChina o 2018
Same Same…But Different
Every spa manager or owner that I speak to
believes that their spa is unique. Truly differ-
ent from all the other spas. But what do our
customers see?
There’s an easy way to find out, Just type
in the word ‘spa’ into your favourite search
engine, then click on the Images tab. What you
will find is a lot of images that all look very
similar. And these are not usually stock photos.
These are photos that these spas are having
produced themselves. They are paying profes-
sional photographers thousands of dollars to
take a unique photo of their spa – that looks
just like all the other spa’s photos.
Here’s another way to check just how well
we are doing in differentiating ourselves, in
our customer’s minds. Take a look at any of
the spa magazine or websites that cover hotel
spas. Have a look at the images for each one.
As mentioned above, they all look very sim-
ilar. But also read the words. Look at howspas describe their benefits and features. Once
The brand vision of Starbucks was to be the
the opportunity to lead them. It is definitely aagain, you’ll find there’s a lot of Same Same.
place you go between home and work. The
feasible innovation for us, but I don’t believe
Third Place. A place to get some work done, or
hotel spas have yet begun to exploit it.
So as far as our customers are concerned,
to have a discussion with friends or colleaguesthere’s not really much difference. Why would
or to eat some food or even, if you really want,
Spa +they choose one spa over the other? What’s
to drink some coffee. Hotel spas have a greatcompelling? It’s time for hotel spas to take a
opportunity to become a Third Place too. At
We all know that time is the most valuablelong hard look in the mirror at all aspects of
the very least, a place between the hotel room
asset for most people today. So, instead ofour business and see ourselves as our custom-
and outside. But I believe the opportunity is
your hotel spa being a place for pampering,ers see us.
bigger than that. I see no reason why spas in
think about it more in terms of a functional
general can’t rival Starbucks for the title of the
service centre. You can drop your car off forThe Circle of Life
Third Place. Spas no longer need to be a pas-
a wash and vacuum and have a coffee and
sive place. Instead, they can be a place to do
donut while you wait. So why not allow yourIt’s important that we don’t beat ourselves up
some work, answer some email, make some
guests to drop their body off for a bit of ser-over this. The current state of the hotel spa
calls, meet some colleagues, have some food,
vicing and get some other things done at thebusiness may not be great, but it’s also not that
learn something new, be entertained, etc. The
same time?different from many other businesses. Indeed,
opportunities are endless, if we just releaseall businesses essentially follow the same cycle
our minds from the constrains that we have
Let’s say a guest wants to get his shoesof Idea – Growth – Maturity – Decline – Death.
imposed upon ourselves because this is a spa –
shined every night, ready for the next day. ButWhat separates those companies that survive
and a spa is XYZ.
the first thing he does instead when he walksand flourish over time, is Rebirth phase. Some-
back into the hotel after a day of meetings iswhere between Decline and Death they find
Organizational Face of Wellness
stop in the bar for a couple of drinks. By thea way to innovate and adapt to the changing
time he gets back to his room to take his shoesmarket conditions. And this is what’s really
A good friend of mine and of SpaChina is
off, housekeeping has already gone for the dayexciting about the hotel spa business today. We
Professor Gerry Bodeker. Gerry once said to
so he can’t get his shoe-shine. How can youare right around that Rebirth stage of our busi-
me that spas have the opportunity to be the
give him what he wants? What if you could cre-ness life cycle. If we can innovate and adapt, we
Organizational Face of Wellness. At the time,
ate a space where the busy corporate travellerwill then grow from where we are today to an
I had no idea what he was talking about. I later
could come back in after a tough day poundingeven bigger and more impactful industry. If we
found out that Gerry meant was that we have
the pavement, slip his shoes off and sit backdon’t, we run the risk of dying off. That is the
an opportunity to be the door to the Wonder-
with an ice-cold beer, while getting a relaxingopportunity.
ful World of Wellness. We can be the guide for
foot & leg massage. Then when it’s over, he
our customers to discover and benefit from
gets his shoes back looking brand new, having
So, the challenge before us is one of innova-
some wonderful new techniques - or some-
just had a thorough polish? You’ve now solvedtion. What can we do differently? What new ideas
times ancient techniques that have been redis-
the one problem, the shoe shine but you’veand concepts can we come up with to get us off
covered - of wellness, of health and of relaxa-
also helped solve another problem – relaxingthis path of decline? Here’s a few suggestions…
tion. People don’t necessarily trust the little
after a tough day. And in solving these prob-
shop or clinic or the day spa on the street, but
lems you’ve created another service that thisTHE FUTURE OF HOTEL SPAS
we are a hotel spa, they trust us. So, we have
guest will gladly pay for.The Third Place
What we need to do now is to think dif-Starbucks is not just a place to drink coffee.
ferently. What we are doing right now just
doesn’t seem to be working anymore. At least
not like it used to. Imagine if the concept of a
spa didn’t exist at all. Imagine there were no
such thing as a spa. Now, if you are a hotel
owner or General Manager and you have this
available space and you want to try and find a
way to generate more revenue for your hotel or
your service for your guests, what would you
put in there? Remember, spas don’t exist. What
would you put in that space today? Would it be
a spa as we know it today? Based on the num-
bers we shared earlier, probably not.
So, I think that is what we in the spa indus-
try need to do. Imagine if a world without spa,
then reimagine spa for the next generation.
We are truly at an inflection point. And that
represents an incredible opportunity.
As Theodore Roosevelt once said …
Do something now. If not you, who? If not
here, where? If not now, when?
SpaChina o 2018 | 27People Interview | 人物专访Spa Studio by Mandarin Oriental, Tokyo
访文华东方酒店集团水疗总监Jeremy McCarthy先生Jeremy McCarthy先生于2014年加入文华
凭借独特的水疗概念以及卓富功效的疗
强调理疗师的“同一性”，而非发挥个人所
东方，担任集团水疗总监一职，领导、
程，文华东方酒店集团水疗一直是行业领军
长。我们却十分关注每一位理疗师，尽力培
管理集团享誉全球的水疗业务。
者。SpaChina采访了McCarthy先生。
养并利用他们的个人优势，从而为客人们提
在奢侈品、酒店管理和休闲服务等领
供独一无二的服务体验。例如，香港文华东域，Jeremy拥有20余年的丰富经验，是业内
目前文华东方酒店集团在全球共有多少家水
方酒店的苏先生用上海话为客人提供足疗，备受认可的专业人士。加入文华东方之前，
疗中心？未来有什么发展计划？
三亚文华东方酒店的胡大师是少林寺功夫大他曾担任喜达屋国际酒店集团水疗发展与运
目前我们在全球有25家水疗中心，其中在大
师，米兰文华东方酒店的Peiqin是著名的中营总监，负责推广企业的水疗品牌，为新
中华地区有7家(上海、三亚、广州、香港两
医专家，上海浦东文华东方酒店的Newman开水疗提供概念设计建议，并进行项目管
家、澳门和台北)。我们会继续大力发展新
是经络按摩大师。理。1989年至2006年期间，他多次在四季酒
项目，未来将在北京、深圳、巴厘岛、多店集团任高管职位。
哈、迪拜、伊斯坦布尔、波卡拉顿和檀香山
根据您的观察，近几年酒店水疗行业有哪些
开设水疗中心。
美国籍的Jeremy是ISPA国际水疗协会
我认为行业在呼吁更加高效的运营模式，以的董事会成员，并积极参与全球养生旅游
文华东方水疗中心传递给客人的核心理念是
及创新型水疗与养生体验。在中国和亚洲其(Wellness Tourism Worldwide)、全球养生峰
他地区，人工成本持续攀升，这意味着水疗会(The Global Wellness Summit)和酒店&水疗
我们的核心竞争力是对服务、质量、纯正性
中心必须比以往更加高效地运营。同时，养论坛(The Hotel & Spa Forum)等水疗组织的
的重视。作为一家根植于香港的企业，我们
生已经成为酒店行业的一大主要板块，我无活动。目前，他是全球养生学院“数字养生
的养生哲学中充溢着深厚的亚洲传统，这一
法想象哪个知名酒店品牌会不在养生这块下运动”(Digital Wellness)的负责人。Jeremy著
点在全球任何一家文华东方水疗中心都是一
功夫(当然这在五年或者十年前是不可想象有《水疗养生心理学》一书，创建了养生博
致的。此外，与其它水疗中心不同，我们
的)。顾客们价值观的变化也促发了这些趋客psychologyofwellbeing.com。他曾获加利福
十分注重对理疗师的个人培养。我发现在大
势的形成。尼亚大学心理学学士学位，以及宾夕法尼亚
多数水疗中心，理疗师都是幕后人物，他们大学应用积极心理学硕士学位。
行业的另一个关注点是如何处理我28 | SpaChina o 2018徐姗姗 编译
Jeremy McCarthySpa at Mandarin Oriental Pudong, Shanghai们与技术的关系。我们的“电子养生运
多的资源，以及对资源更强的整合能力。
造成威胁吗？动”(Digital Wellness)的宗旨是以提供水疗疗
例如，一般来说，因为有酒店的支持，酒
在我看来，酒店水疗和城市水疗还是非常不程、产品和度假体验的方式，帮助客人切断
店水疗比大多数城市水疗拥有更好的设
同的，也不会在短期内趋同。整个水疗行业与现代科技的连接，截断物质化世界对他们
施，因为酒店觉得这对客人的整体入住体
的竞争的确越来越大，但我并不觉得酒店水的源源供应。不久前，我在全球养生峰会上
验将有很大帮助。酒店水疗还能共享酒店
疗会受到来自城市水疗的威胁。就这一问题发表了演讲，视频地址：https://
的各项维护、清洁服务，以及从酒店市场www.youtube.com/watch?v=9do_2uTnGLo。
宣传中获益。不过不得不承认的是，酒店
在中国做生意的挑战是什么？您有什么建议
水疗在市场宣传这一块也常常受到限制，
可以与我们的读者分享吗，特别是在酒店水水疗在酒店业务中的重要性如何？与其它部
酒店通常将更多的关注力放在对客房或者
疗这一领域？门相比，水疗中心营业额相对较低，运营管
餐饮部门的宣传上。而城市水疗则可以更
就和世界上任何一个地方一样，在中国做生理也相对较困难，您对此怎么看？
加高效直接的将信息传达给市场，他们具
意有着一些独特的挑战，比如，不是很容易建造和运营水疗中心都需要很多钱，因此也
有明确、统一的传播策略，不需要与其它
找到优质的理疗师和具备英语能力的员工，很难获得较大利润。但是我认为，如今，水
部门混在一起。
产品运输和注册流程比较繁琐，规定标准较疗、养生、休闲设施对酒店整体收益的影响
死板，且时常变动。我的建议是，想在中国比以往任何时候都要大。旅行时，人们希望
中国有许多酒店将水疗业务外包给合作伙
做生意的国际企业不要试图站在门外天马行同时获得养生体验。一张床、一个房间根本
伴，您如何看待这一方式？
空，而是在国内建立起熟知中国商业文化的无法满足他们，我们所销售的是整体体验。
我认为水疗外包并未带来多大益处。有些酒
人脉。更何况，我们现在还有另一个竞争对手——
店不想额外花费精力培养水疗运营专家，就个人租房市场(比如Airbnb短租平台)。因
干脆将水疗业务外包。但是根据我的经验，
请与我们分享一下您对文华东方酒店集团水此，泳池、水疗、健身中心等休闲养生设施
外包业务往往无法达到与酒店其它服务持平
疗的未来规划。才是让酒店脱颖而出的关键。
的水准，于是酒店还是得插手管理，以提升
近几年来我们推出了众多有趣的项目。我
其质量与服务。有时候，也有业主为了获得
们将在今年着力发展可持续性项目。我们与酒店水疗拥有相对优质的顾客群，除了住店
更高租赁利润而要求酒店将水疗业务外包，
绿色水疗组织(Green Spa Network)达成了合客人，一些当地客人也会在日常或节庆日光
不过这种情况很少。
作，将在文华东方酒店集团水疗中心践行可顾。酒店水疗对当地客人的捕获率有多重
持续性水疗理念。此外，我们一直都非常注要？与当地城市水疗相比，酒店水疗具有哪
无论从硬件、水疗产品还是销售技巧、疗程
重品质、清洁和服务。我们想成为最好的，些优势，面临哪些挑战？
知识及功效等方面来看，中国城市水疗都达
为了实现这一目标，我们努力在尽可能多的酒店水疗的明显优势是拥有比城市水疗更
到了十分高的水准。您觉得这会对酒店水疗
方面每天都向前迈进一小步。
SpaChina o 2018 | 29People Interview | 人物专访Grounded on Qualityand Keep Improving
Interview with Mr. Jeremy McCarthy,Group Director of Spa & Wellness, Mandarin Oriental Hotel Group
Spa at Mandarin Oriental, Taipei
in Psychology from the University of California
our spas worldwide. One thing that makes us
and a Master of Applied Positive Psychology
unique is the way that we cultivate the exper-Mr Jeremy McCarthy joined Man-
from the University of Pennsylvania.
tise of our therapists. I find that at most spas,
darin Oriental as Group Director
the therapists are somewhat hidden behind the
of Spa & Wellness in 2014. He
With its strong and attractive spa concept
scenes and the emphasis is on “consistency”is responsible for leading and managing the
and treatments, Mandarin Oriental Hotel
rather than on bringing out the best in theglobal activities of Mandarin Oriental’s inter-
Group is the spa pioneer and leader in the
people. We look at our therapists as individualsnationally-acclaimed luxury spa division.
hotel spa industry. SpaChina interviewed Mr.
and try to develop their specialties, which has
helped us to deliver unique offerings. Examples
As a well-known and respected spa profes-
include Mr So, who does Shanghainese Pedi-sional with over twenty years of luxury and
How many Spas does Mandarin Oriental
cure at Mandarin Oriental Hong Kong, Masterdiversified hotel and leisure services experi-
now have all over the world and what are
Hu, our Shaolin kung fu master at Mandarinence, prior to joining Mandarin Oriental, Jer-
the plans for the future?
Oriental Sanya, Peiqin, our Chinese therapyemy was the Director, Spa Development and
We currently have 25 spas around the world
specialist at Mandarin Oriental Milan, or New-Operations of Starwood Hotels and Resorts
including seven in greater China (Shanghai,
man, our Meridian Massage expert at Manda-where he was responsible for expanding the
Sanya, Guangzhou, Hong Kong (2), Macau
rin Oriental Pudong.company’s portfolio of spa brands and pro-
and Taipei). We will be