Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing
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ebook, we discussed that there are several different types of marketing emails you can send to your contacts. Depending on what your business goals and needs are, you could be sending newsletters, digests, dedicated sends, behavior-driven emails,
, and more. All of these different options have their purposes, yet many marketers overlook a particular type of email that tends to get a lot of traction -- the
transactional email
. That's right: Transactional emails are one of the most effective types of communication to engage your prospects with.
Transactional emails are the messages you receive from ecommerce sites
that confirm your order and provide shipment information and other details. These messages get triggered by a specific action your contacts have taken and can also be used to inform contacts how to complete that particular action. For instance, if you were to sign up for a webinar, you'd complete a form and then receive a transactional email, which would provide you with the relevant login information in order to join.
So what's the marketer's equivalent to transactional emails? Thank-you emails, or the automated messages triggered when visitors convert on your
The Benefits of Thank-You Emails
Recipients anticipate transactional/thank-you emails because they help them complete an action. It's the main reason why recipients open and click on them. And as a marketer, you can easily take advantage of this dynamic by including highly
in your thank-you emails to leverage the fact that the lead is fresh and already actively engaged with your brand.
Thank-you emails are effective for two main reasons:
They place your content directly in the contact's inbox. So even if he or she clicks away from the thank-you page they're redirected to after completing your conversion form, they can still search their inbox and find the information they need to redeem the offer, such as the ebook's download link, webinar login information, etc.&&&
People will often share your content by forwarding it via email, so thank-you emails give you yet another opportunity to
to a brand new audience.
An example of a simple thank-you email:
As you can see, the thank-you email above includes two links: The first one links to the thank-you page for the
, where the user
and the second one links to
of higher commitment and value, enabling us to move the lead further along in the sales cycle.
Thank-You Emails Twice as Engaging as General Marketing Emails
While we can easily
that thank-you emails would be beneficial to a company's marketing mix, we at HubSpot wanted to analyze just how engaging they are
in practice
. To understand how effective thank-you emails are compared to other email sends, we decided to compare them to another type of email we commonly send: dedicated marketing emails, sent on an one-off basis.
we dug into the open and clickthrough rates (CTR) of our thank-you emails.
We took a look at 21 of our existing thank-you emails and found that, on average, they generated a 42% open rate and a 14% CTR.
For comparison, we then looked at the generic marketing emails we've sent to one group of our buyer personas.
The sample used here was larger -- 131 emails -- which, on average, generated a 12% open rate and a 6% CTR.
In other words, the simple, automated kickback thank-you emails generated twice the engagement of one-off, dedicated marketing emails. What's even better -- they tend to take half the time to create!
Marketing Takeaways
Now that we've covered some of the fundamentals of thank-you emails and their effectiveness, here are some marketing tips you should start applying to your marketing today.
1) Use Simple Thank-You Emails
Starting with the obvious, if you aren't yet using kickback thank-you emails that get triggered after prospects convert on your landing pages, start implementing them sooner rather than later. To take this a step further, you can even make these emails the first part of a more complex
so you can control what other communication that contact receives, continuing to nurture them over time and move them through your sales and marketing funnel.
(Note: For HubSpot customers, these can both easily be set up using HubSpot's
2) Optimize Your Thank-You Emails
This part is key. Make sure you're also optimizing your kickback emails to encourage secondary conversions. In other words, include calls-to-action (CTAs) for high-value marketing offers that will move your leads further along in the sales cycle, such as a consultation with your sales team or a free trial of your product.
If you're already adding secondary calls-to-action to your thank-you emails (well done!), take your skills to the next level by implementing
that adapt to your individual email recipients. Smart CTAs are dynamic CTAs that automatically change based on the person viewing them, creating much more targeted, segmented, and effective email marketing. To learn more about how to implement Smart CTAs, check out our
3) Make Your Thank-You Emails Social Media-Friendly
As we already mentioned, one of the key benefits of emails is that they get forwarded and shared, helping your content reach a brand new audience. Encourage this sharing of your emails by making it extremely easy for recipients to share your email content with their networks. Include
and language that invites your contacts to forward the message to others.
Have you been using thank-you emails in your marketing? What has your experience been with this type of communication?
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＞＞＞—I will treat you to a big meal another day.—Oh, ________！ ..
—I will treat you to a big meal another day.—Oh,& ________！ You cannot be serious.A．go aheadB．thank youC．come onD．please don't
题型：单选题难度：中档来源：不详
CC 考察交际英语。句义：—改天我请你吃饭。—得了吧！你一定是在开玩笑。Come on得了吧！符合上下文语境。故C正确。
马上分享给同学
据魔方格专家权威分析，试题“—I will treat you to a big meal another day.—Oh, ________！ ..”主要考查你对&&情景交际&&等考点的理解。关于这些考点的“档案”如下：
现在没空？点击收藏，以后再看。
因为篇幅有限，只列出部分考点，详细请访问。
情景交际概念：
情景交际（也叫口语应用）试题根据对话的基本形式是一问一答的特点，通过提供一定的语境，将语言放在交际的实际情景中去考查。它所涉及的内容多是初中英语课本中出现过的与学生学习、生活相联系、实用性强的内容。它既考查特定交际场合使用的表达方式，也通过语境考查词汇和语法知识的运用。&情景交际题型特点：
情景交际的考查目的主要在于考查考生对英语知识的理解及应用，从而检测出考生的英语驾驭能力。 　　这类题内容丰富，范围广，并无一定的模式。每一个人对于交际中所出现的情形都无法预料，因此，考生在复习中应从以下几方面着手： 　　1．熟悉句型结构，增强理解能力； 　　2．进行广泛阅读，积累各种情景中交际应酬的用语从而提高交际能力； 　　3．熟悉中、英两种文化差异，掌握两个不同民族的交际习惯方式： 　　4．多看英文电视、电影，多跟外国人交谈，从而提高英语实际运用能力。 　　这类题虽然没有固定规律可寻，但只要交际能力提高了，解答这类题目就非常容易了。情景交际试题命题方式：
英语情景交际型试题主要考查考生对英语知识的理解和应用能力，考查考生对中西方文化差异的掌握情况及对英语的使用和驾驭能力。在高考试题中，交际用语的考查相对集中，主要考查社会交往中的一些日常用语。考查的方式以应答为主，提问为辅：以跨越文化交际中差异明显的交际项目为重点考查对象。命题方式有以下几种：1、考查习惯应答语：许多情景对话中使用的是英美人的习惯用语。问候、告别、打电话、纹路、看病、购物等常见的交际话题均有其较为固定的套语；感谢、道歉、祝愿、请求亦有其固定的应答用语。2、考查文化差异语：汉语和英语在交际文化方面有许多共同之处，但也存在诸多差异。这些差异往往是考查的重中之重。避免母语交际定势的干扰，根据英语的文化交际习惯来应答是掌握文化差异的关键。3、考查语言结构语：根据不同的交际用语，说话者回采用不同的交际用语来表达自己的态度和情感。如当说话人对刚刚提出的说法或意见持肯定态度时，可以说：Yes, I think(suppose, believe)& so./Yes, I'm afraid so.对刚刚提出的说法或意见持否定态度时，则说：No, I don't think (suppose, believe) so./No, I&believe(soppose) not./No, I hope not.要点知识点拨：
常见的交际用语： 1. Go ahead. (单独使用，表同意) 行,可以。? 2. You guess it. 你猜对了!? 3. Cheer up. 相当于Comeon. 振作起来，高兴起来。? 4. Come on.?& （1）（用于命令）快！加油！?& （2）（表示知道了某人所说的话不正确）得了吧！? 5. No problem.?& （1）（表示乐于帮助或事情容易做）没问题。?& （2）（回答别人的道歉或道谢）没什么。不客气，没关系。? 6.（1）That is very kind of you.=Thank you.?&& （2）Nothing of the kind.（强调情况与所说的不相同）决不是那么一回事，一点也不。? 7.（1）With pleasure.（客气地接受或同意）“当然了，很愿意，非常乐意（效劳）”，常用于对别人请求的回复。?&&&&（2）My pleasure.? ①是高兴的事情。? ②不用客气。?&& （3）It is a pleasure? ①很高兴……? ②对感谢的回答? 8.（1）So what？那又怎么样？（认为某事无关紧要，用于反驳别人的指责） && （2）What?? ①（没听清或没听懂）什么？? ②（听到对方的话并问）什么事？? ③（惊讶或愤怒）什么？真的？?&& （3）What for? 为何目的？? 9.（1）Exactly 表示赞同或强调正确，“一点不错，正是如此，完全正确。”?&& （2）Not exactly.? ①（说反话时用）根本不，决不，一点也不。? ②纠正对方的话，不完全。?10. Not really. 不是，不全是。? 11. Absolutely.&& （1）强调同意或允许，“当然，对极了”。?&&&（2）Absolutely not.（用于强烈反对某事某人或者不同意某人的意见）当然不，绝对不行。? 12. The same to you. 祝你也如此。? 13. Me too. 我也有相同的感受。? 14. Good luck! 祝你好运！? 15. Keep cool. 不要生气。 16. Go for it. 努力争取（实现）。17. Throw light on it. 使容易些。? 18.（1）Take it easy. 别紧张，放松些，不要激动。?&&&& （2）Take your time! 别慌忙，慢慢来。? 19.（1）How about （What about）?（询问消息）怎么样？如何？?&&&& （2）How's that? 那是怎么回事？How come? 为什么？怎么会？?&&&& （3）How did sb. come to...？=How come (that)...？为什么会……？是怎样……？固定表达，要求对发生的事情作解释或说明理由。? ?? 20.（1）Why not? （提出建议或赞同建议）为什么不呢？好哇。?&&&& （2）Why ever?（用于问句，语带惊讶）究竟为什么？? Why ever didn't tell us all? 究竟为什么没有告诉我们？? 21. I couldn't agree more. 我十分同意，表示同意对方的观点。 22. Forget it.?（1）（用来告诉某人某件事情是不重要的或者不必担心）没关系，不必在意。? （2）（表示不想重复说过的话）别提了。?（3）（表示否定）不可能。?（4）住嘴，不要再烦人地说下去了。? 23. You can't be serious. 你不是认真的吧？（说明说话人对某事难以置信） 情景交际知识体系：
知识拓展：
1、英汉差异易错点：? 例1：—May I ask a question after class, Sir??&&&&&&&&&&&—____, but not during my lunch break.? A. I'm sorry& B. Any time& C. Certainly& D. Go ahead 考生很有可能误选D项。选项A意为“抱歉”，选项B意为“随时”，选项C意为“当然”，选项D意为“开始做，着手干”。根据句意可知，C项符合题意。D项是很强的干扰项，它表示马上要进行的动作，用在此处与题意不符。 【解题探究】C。goahead除了可以意为“发生，进行”外，还可以用来表示同意对方提出的请求，意为“开始做，着手干”等。 例2：—Do you mind if I record your lecture? &&&&&&&&& —____. Go ahead.? A. Never mind B. No way? C. Not at all D. No.You'd better not 考生很有可能误选A项。A项意为“没关系”，通常用于对别人道歉时的回答；选项B意为“没门儿，一点也不”；选项C意为“没关系”或“一点也不”；选项D意为“不介意。你最好不要”，D项显然前后矛盾。由题中的“Go ahead.”可知，C项正确。【解题探究】C。在Do you mind if I open the window? / Would you mind if I opened the window?或Do / Would you mind (my/me) opening the window? 结构中，当答语中用Certainly./Ofcourse./Sure(ly)./Yes.等肯定性的结构时，表示“介意”；当答语中用Of course not./Certainly not./No.等否定性结构时，表示“不介意”。?
2、交往类用语易错点： 例1：—Would you take this along to the office for me? &&&&&&&&& —.____? A. With pleasure B. That's right?C. Never mind D. Don't mention it 本题有可能误选C项。A项意为“很愿意”，B项意为“那是正确的”，C项意为“没关系”，D项意为“不用谢”。根据上下文内容可知，A项正确。 【解题探究】A。在英语中，“With pleasure.”与“It's a/my pleasure.”结构的用法是不同的。前者多用于回答别人的请求或帮忙，而后者多用于回答别人表达的谢意。
发现相似题
与“—I will treat you to a big meal another day.—Oh, ________！ ..”考查相似的试题有：
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