注意7件事，中国创业公司可赢得国际市场_新芽NewSeed
注意7件事，中国创业公司可赢得国际市场
·　 LinkedIn　 李金穗　
摘要即使最有经验的西方国家企业也会在中国市场失败，这其中原因诸多。谷歌、雅虎、亚马逊，同样还有很多小型企业都未能成功。同时在围城的另一面，尝试扩张至国外市场的中国企业也面临着诸多并发症。
　　我曾向创业者询问西型企业在中国市场失败的原因，得到了各种答案，从含糊的“缺少法律和文化环境”，到较有针对性的“如果一个品牌没有中国合作伙伴，它将被复制并被本地竞争者淘汰”等等。
　　即使最有经验的西方国家企业也会在中国市场失败，这其中原因诸多。谷歌、、亚马逊，同样还有很多小型企业都未能成功。同时在围城的另一面，尝试扩张至国外市场的中国企业也面临着诸多并发症。
　　当中国和外国企业盲目将国内市场经验推及国外市场时，都会导致失败。因为当进入一个不同环境时，你必须灵活处理，并假设你此前的部分经验是无关紧要的。
　　经过对中国企业的缜密研究和紧密合作，我认为其须更加注重以下几点：
　　1.&市场的选择
　　很多中国企业尝试打入美国和欧盟市场，但大部分产品都已在这些市场高度饱和并极具竞争力了。
　　但还有很多地区，其经济发展步调更快，而且更欢迎外国企业进驻。这些地区包括：
　　l&独联体国家
　　俄罗斯、白俄罗斯、乌克兰、哈萨克斯坦、土库曼斯坦等。
　　这些地区政治局势复杂，经济多为自然资源型，不是内部科技企业的最适宜发展环境，因此对国外企业来说竞争没那么激烈。而且，因为这些地区的人们基本可以用俄语自由交流，企业本地化就更容易。
　　l&非洲国家
　　南非、肯尼亚、加纳等。
　　这些地区和独联体国家原因相同，拥有更少的语言，还有更快的消费潜力增长率。
　　l&印度
　　对新事物有高度洞察力，是世界人口第二多的国家，经济增长快。
　　l&亚太平洋国家
　　越南、印度尼西亚、菲律宾等。
　　文化（和地域上）和中国相近，人口众多，消费发展潜力巨大。
　　l&南美国家
　　智利、巴西、乌拉圭、秘鲁等。
　　稳定的发展速度，较好的收入水平。
　　l 这其中某些发展中市场可能没有太多资金可利用，但局势可以而且将会改变，这些地区将来还会成为进一步扩张的战略基地。
　　2.&市场扩张战略
　　当一些中国企业走向国际市场时，总表现其历史悠久，但事实并非如此。他们未采用现代整合市场手段，却采用传统扩张策略。也不以广范围可见的方式让他们的存在被认知（譬如有效的产品发布）。当然，传统扩张策略可能对具备独特竞争优势的一些产品有效。但假如产品只是略优于市场现有产品，就会难以超越那些更有经验的竞争对手。
　　打入市场前，要找准关键问题，自我剖析。
　　l 所选市场的目标消费者是否和中国消费者一样？
　　l 谁是我的竞争对手？
　　l 让我从竞争中脱颖而出的独特竞争优势是什么？
　　l 竞争中我已经拥有了哪些潜在消费群？
　　l 为什么目前是将消费者转化成我产品的使用者的好时机？
　　l 如果竞争是根深蒂固难以避免的（高额转换成本），那么潜在消费群增长数量足够满足我的需求吗？
　　3.&别效仿对手
　　竞争优势是凭杰出，而不是靠植入获得的。
　　要竞争，你就不能只是略胜一筹，你必须与众不同。如果意识到你在这个市场没有优势，那可能意味着这就不是属于你的市场。
　　l 中国消费者更偏实用主义，他们更能理解的是功效、特点、价格。若论及价格，就少有西方企业能和中国企业竞争。另一方面，如果中国企业想要赢得国际消费者，只能靠更低的价格和更好的产品功效。光靠模仿国际竞争对手是注定是要失败的。
　　l 把你的产品卖给消费者，你不仅是要在性能和价格上取胜，还要在情感层面赢得消费者的芳心。
　　l 分析竞争品牌，找到你的有利市场。要找到能让你在竞争中脱颖而出的准确产品定位，可能会很难，但这很必要。鲜明强烈的定位能通过向消费者清晰地传递价值，奠定产品的市场基础。
　　l 定位包含：谁是你的目标消费者，他们对什么不满意，你的产品能怎样解决他们的难题，能怎样从竞争中脱颖而出。
　　有句话解释了这一切：
　　价值缺席时，价格就成了个问题。
　　4.营销渠道
　　看起来做点搜索引擎营销，从相关网站买点流量就够了，但事实并非如此。
　　l 若你的品牌首次亮相市场，你需要尽可能贴近你的消费者。这也是为什么社交网络是最好的起点。
　　l 要记住尽管每个社交网络都有跨越边界的对应方，他们也常常起着不同的作用。例如微博，和Twitter差不多，但单想一想Twitter用户分布在不同国家，就已经存在若干差异了。这也是不能简单推断自己过往经验的原因，你要做的，是必须了解你的当地消费者（例如，雇佣来自当地市场的员工）。
　　l 曾经很多人问我，在不同情况下运用的话，哪种营销渠道最好。最简洁的回答就是，你最熟悉的那个。太肤浅地关注，对于创业企业来说绝对不是件好事。
　　l 在链接中，能找到你可能用得上的细分营销渠道：
　　5.&消费者反馈处理
　　l 当然，因为语言和文化差异，处理国外市场消费者反馈工作会比较困难，但在这个消费者驱动的产品时代，如果没有以消费者数据及其提供的基于实时消费者反馈的持续优选法，想要打造一个成功的产品是不可能的。
　　6.&关键意见领袖
　　l 当你在国外发布一个产品，你最需要的并不是产品页面上的10000个赞，而是1000个喜欢产品并会主动提倡分享它的人。成功奠定了这个基础，你就能和更广范围的受众建立互动关系。
　　l 相比选择网站上受众广泛的大横幅广告将你的第一次创业冒险广告天下，还是去花多点时间，定位你产品真正的意见领袖是谁比较靠谱。用BuzzSumo和Topsy一类的工具去找到属于你的有影响力的受众，而不要只是追求受众的数量。相反的，搜索意见领袖要选那些是最专注受众的，而不是只有大量追随者的。因为他们不仅能更乐意地配合，还能针对你未知的市场，给你提供无价的反馈。而且，通常记者们也会常常刷这些有影响力意见领袖们的博客，获取最新资讯。
　　7.&品牌名誉
　　王梦秋，百度前技术副总裁，她曾说：
　　我们首先假设用户都是懒惰的、幼稚的。然后尝试将我们的产品以最简单的方式呈现出来。
　　l 尽管我认为王女士是一位优秀的领导，但这样的言辞如果被刻意放大，就可能会变成西方市场的一场公关危机。难道会有人想要去用一个为懒惰和幼稚的人设计的产品？我不觉得。
　　l 这方面她倒是可以从身上学到一二，这位魅力超凡的小米首席执行官，真正成功地将个性魅力赋予企业运营中，创造了一个中国为之骄傲的品牌。
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# Blocksstone = 石头dirt = 尘埃barbedWireCrafted = 铁丝网bedRoll01_1 = 睡袋glass = 玻璃板thinPlanksOld = 旧夹板tallGrassDiagonal2 = 高草叶片tallGrassDiagonal3 = 高草叶片tallGrassDiagonal4 = 高草叶片brownGrassDiagonal = 高草叶片bushBirch = 桦树灌木丛bushMaple = 枫树灌木丛trunkBirch = 桦树Trunk = 木头tileIndustrial = 工业瓷砖leavesMaple1 = 枫叶 1leavesMaple2 = 枫叶 2leavesMaple3 = 枫叶 3leavesMaple4 = 枫叶 4leavesBirch1 = 桦树叶 1leavesBirch2 = 桦树叶 2leavesBirch3 = 桦树叶 3leavesBirch4 = 桦树叶 4leavesMapleOrange1 = 枫叶 1 (橙色)leavesMapleOrange2 = 枫叶 2 (橙色)leavesMapleOrange3 = 枫叶 3 (橙色)leavesMapleOrange4 = 枫叶 4 (橙色)eighthBlock = 1/8 混凝砖quarterBlock = 1/4 混凝砖halfBlockConcrete = 1/2 混凝砖halfBlockGravel = 1/2 碎石块halfBlockConcreteAsphalt = 1/2 沥青块halfBlockMetalAsphalt = 1/2 金属\沥青块halfBlockBrickMetal = 1/2 砖头\金属块wedgeBrick = 砖楔子wedgeWoodWhiteShinglesOld = 旧的白色木瓦木楔子wedgeBarnShingles = 谷仓木瓦木楔子wedgeWoodWhiteShinglesAlsphalt = 白色木瓦\沥青楔子wedgeBrick01Shingles = 砖头01 木瓦楔子wedgeFlagstoneShingles = 石板木瓦楔子wedgeDrywallCeiling = 干式墙\天花楔子cornerWedgeConcrete = 混凝土楔子一角cornerHouseShinglesOld = 旧屋木瓦 (角落)cornerHouseShinglesAsphalt = 屋木瓦\沥青pyramidConcrete = 水泥金字塔flagstoneDrywall = 石板干式墙brickTanBaseboard = 砖头和褐色脚板snow = 雪snowTransition = 学转变flagstoneDrywallBaseboard = 石板和干式墙脚板sand = 沙pyramidShinglesOld = 旧的木瓦金字塔pyramidShinglesAsphalt = 木瓦和沥青金字塔pyramidShinglesWood = 木瓦金字塔concreteDistorted = 歪曲的混凝土concreteTileGreen = 混凝土上的绿砖块concreteTileBrown = 混凝土上的褐砖块cornerFullWedgeConcrete = 混凝土角落（完整楔子）cornerFullWedgeShinglesOld = 旧木瓦角落（完整楔子）cornerFullWedgeAsphaltShingles = 沥青木瓦角落（完整楔子）cornerFullWedgeShinglesWood = 木瓦和沥青（完整楔子）poleBlock = 杆块poleBlockOldWood = 旧木头(杆块)poleBlockWoodPainted1 = 上漆木头1(杆块)poleBlockPowerPole = 木头力量杆段woodPainted3 = 上漆木头3(杆块)poleBlockPlanks = 木板（极块）poleBlockPlanks = 板子(杆块)web = 蜘蛛网plantCactus = 仙人掌garageDoorCentered = 车库的门(居中)poleBlockWroughtIron = 熟铁 (杆块)wedgeWoodWhiteShinglesAsphalt = 白色木瓦和沥青 (楔子)wedgeWoodWhiteShinglesWood = 木质白色木瓦 (楔子)branchMaple = 枫树枝branchBirch = 桦树纸leavesMapleYellow1 = 黄色枫叶 1leavesMapleYellow2 = 黄色枫叶 2leavesMapleYellow3 = 黄色枫叶 3leavesMapleYellow4 = 黄色枫叶 4wedgeAwning1 = 雨篷楔子 1wedgeAwning2 = 雨篷楔子 2Awning1 = 雨篷 1Awning2 = 雨篷 2logCabin = 小木屋木头shinglesWood = 木瓦wedgeCabinShingles = Wooden Shingles (Wedge)wedgeCabinShinglesWood = Cabin Shingles (Wood)wedgeCabinOldWood = Cabin Old Wood (Wedge)wedgeCabinFlagstone = Flagstone Cabin (Wedge)wedgeHouseShinglesWood = Wood House Shingles (Wedge)wedgeHouseShinglesAsphalt = House Shingles On Asphalt (Wedge)wedgeHouseShinglesOld = Old House Shingles (Wedge)wedgeHouseWoodWhite = White Wood House (Wedge)metalRivet = Riveted MetalWroughtIronMetal = Wrought IronCorregatedMetal = Iron CorrugatedwedgeMetalRivet = Riveted Metal (Wedge)wedgeWroughtIron = Wrought Iron (Wedge)curtain1 = Curtain 1light = 1/8 Post LightsidingBluePlasterBaseboard = Blue Plaster Baseboard SidingsidingBluePlasterMiddle = Blue Plaster Siding (Middle)sidingBluePlasterTop = Blue Plaster Siding (Top)sidingBlueOldWood = Old Blue Wood SidingsidingBlueWoodPaneling = Blue Wood PanelingsidingGreenPlasterBaseboard = Green Plaster Baseboard & SidingsidingGreenPlasterMiddle = Green Plaster Middle & SidingsidingGreenPlasterTop = Green Plaster Top & SidingsidingGreenPlasterOldWood = Green Plaster Old Wood & SidingsidingGreenWoodPaneling = Green Plaster Wood Paneling & SidingsidingWhiteBurnt = White Burnt SidingsidingYellowPlasterBaseboard = Yellow Plaster Baseboard & SidingsidingYellowPlasterMiddle = Yellow Plaster Middle & SidingsidingYellowPlasterTop = Yellow Plaster Top & SidingsidingYellowPlasterOldWood = Yellow Plaster OldWood & SidingsidingYellowWoodPaneling = Yellow Plaster Wood Paneling & SidingsidingTanPlasterBaseboard = Yellow Plaster Baseboard & SidingsidingTanPlasterMiddle = Yellow Plaster Middle & SidingsidingTanPlasterTop = Yellow Plaster Top & SidingsidingTanPlasterOldWood = Yellow Plaster OldWood & SidingsidingTanWoodPaneling = Yellow Plaster Wood Paneling & SidingbrickPlasterBaseboard = Brick Plaster BaseboardbrickPlasterMiddle = Brick Plaster MiddlebrickPlasterTop = Brick Plaster TopbrickPlasterOldWood = Brick Plaster OldWoodbrickWoodPaneling = Brick Plaster Wood Panelingsignarrowheadapache = Arrowhead & Apachesignaz260eastleft = 260 East (on left)signaz260eastright = 260 East (on right)signaz260eastspeed65 = 260 East (Limit 65)signaz260west = 260 Westsignaz260westleft = 260 West (on left)signaz260westright = 260 West (on right)signaz260westspeed65 = 260 West (Limit 65)signaz73north = 73 Northsignaz73northleft = 73 North (on left)signaz73northright = 73 North (on right)signaz73northspeed65 = 73 North (Limit 65)signaz73south = 73 Southsignaz73southleft = 73 South (on left)signaz73southright = 73 South (on right)signaz73southspeed65 = 73 South (Limit 65)signbump = Bumpsigncamping = Campingsigncampfish = Camping & Fishingsigndeadend = Dead Endsigndeptagriculture = Dept. of Agriculturesigndestinationseast = Eastward Destinationssigndestinationswest = Westward Destinationssigndisabledparking = Disabled Parkingsigndonotenter = Do Not Entersigndonotenter2 = Do Not Entersignhardhatarea = Hard Hat Areasignhighvoltage = High Voltagesigninfocenter = Information Centersigninfocenter2 = Inforomation Centersignkeepout = Keep Outsignkeepout2 = Keep Outsignlandfill = Landfillsignlandfill2 = Landfillsignleftonly = Left Turn Onlysignmarkerred = Red Road Markersignmarkeryellow = Yellow Road Markersignmedicalleft = Medical Assistance (on left)signmedicalright = Medical Assistance (on right)signmilitaryrelief = Military Relief Zonesignmilitaryzone = Military Zonesignneighborhoodwatch = Neighborhood Watch Signsignnotthru = Not A Thru Streetsignnodumping = No Dumpingsignnohazardouswaste = No Hazardous Wastesignnoparking = No Parkingsignonewayleft = One Way (left)signonewayleft2 = One Way (left)signonewayright = One Way (right)signonewayright2 = One Way (right)signpedestrians = Pedestrian Crossingsignprivatenothru = Private Road (No Thru Traffic)signprivateproperty = Private Propertysignprivateproperty2 = Private Property (Vehicles Searched)signprivateproperty3 = Private Property (Spanish)signprivateproperty4 = Private Property (Bilingual)signprohibidomuertes = Prohibido - Muertos Vivientessignranger = Ranger Stationsignrangerrestarea = Ranger Station & Rest Areasignrecycling1 = Recycling - Cardboard Only signrecycling2 = Recycling - Cardboard Only - No Dumping signrecycling3 = Recycling - Cardboard Only - No Dumping (bilingual)signreliefzone = Military Relief Zonesignrightonly = Right Turn Onlysignroadwork = Road Work Aheadsignroughsurface = Rough Surface Aheadsignschoolzone = School Zonesignslow = Slowsignspeed15 = Speed Limit 15signspeed25 = Speed Limit 25signspeed25notrucks - Speed Limit 25 (No Trucks)signspeed35 = Speed Limit 35signspeed45 = Speed Limit 45signspeed55 = Speed Limit 55signspeed65 = Speed Limit 65signspeedtrucks25 = Trucks Speed Limit 25signspeedtrucks55 = Trucks Speed Limit 55signstop = Stop Signsignstop4way = 4 Way Stopsignstopallway = All Way Stopsignstreetapacheaz260 = Apache St & AZ-260signstreetapacheaz2602 = Apache St & AZ-260signstreetbelllake = Bell Rd & Lake Rdsignstreetcoronado = Coronado Rdsignstreetcoronadoarrowhead = Coronado Rd & Arrowhead Stsignstreetcoronadocourtland = Coronado Rd & Courtland Stsignstreetcourtlandapache = Courtland St & Apache Stsignstreetcourtlandaz260 = Courtland St & AZ-260signstreetcourtlandaz2602 = Courtland St & AZ-260signstreetcourtlandbell = Courtland St & Bell Rdsignstreetcourtlandhuenink = Courtland St & Huenink Rdsignstreetcourtlandmaple = Courtland St & Maplesignstreetcourtlandtran = Courtland St & Tran Rdsignstreetdavis = Davis Rdsignstreetessig = Essig Rdsignstreetlang = Lang Rdsignstreetlangtran = Lang Rd & Tran Rdsignstreetprivate = Private Rdsignstreettran = Tran Rdsignstreetusecrosswalk = Use Crosswalksignyield = Yield SignsignNationalPark = Navezgane National ParksignSpillwayLake = Spillway LakesignAnselAdamsRiver = Ansel Adams RiversignStreetMaple = Maple RdbrickAsphalt = Brick AsphaltstairsStone = Cobblestone Stairscobblestone = CobblestonegraveStone1 = Tomb StonerockSmall = Small RockdoorWooden = Wooden DoordoorScrapMetal = Scrap Iron DoorconcreteSlope = Concrete RamphalfblockConcrete = Concrete Half Blockconcrete = ConcreteconcreteBlock = Concrete BricksstoreShelving01TopDouble = Store Shelves Double (Top)storeShelving01Top = Store Shelves (Top)storeShelving01Double = Store Shelves DoublestoreShelving01 = Store ShelvesofficeChair01 = Office Chairdesk01 = Wooden Deskdesk02 = Iron Deskchair01 = Wooden Chairrebar = Iron Rebardriftwood = Aged Wooddriftwood2 = Aged Woodmattresshalf = Mattress HalfmattressFlat = Mattressmattress = Mattressbed01Frame = Iron Bed Framebed01 = An Old BedLitCampfire = CampfirebedRoll01_2 = Sleeping BagcorregatedMetalThin = Thin Corregated Irondoor = Wooden DoordoorRustyMetal = Rusty Iron DoordoorScrapMetal = Scrap Iron DoordoorWoodenOld = Old Wood DoorthinMetalPlate = Forging IronoldChair = Wooden ChairoldWood = Old WoodwoodFenceOldFarm = Wood Farm FencesandStone = Sandstonegravel = GravelcinderBlocks01 = Cinder BlockoilBarrel = Oil BarreldesertGround = Desert GroundbrickDecayedAsphalt = Decayed AsphaltbrownGrassDiagonal3 = Brown GrassthinPlanks = Plywoodasphalt = AsphaltironOre = Iron OrescrapMetalWall = Scrap Iron WallrustyGirderBeam = Rusty Girder BeambarbedFence = Barbed Fence Wirefaucet02 = Household Faucetfaucet04 = Household FaucetfaucetBrass02 = Brass FaucetfaucetBrass02 = Brass Faucet# Loot ContainerstrashPile01 = Trash PiletrashPile02 = Pile of GarbagetrashPile03 = Mound of GarbagetrashPile04 = Abandoned RubbishtrashPile05 = Rotting TrashtrashPile06 = Spoiled TrashtrashPile07 = Garbage PiletrashPile08 = Foul TrashtrashPile09 = Old TrashcardboardBox = Cardboard BoxsportsBag01 = Rotting Sports BagsportsBag02 = Weathered Sports Bagbackpack01 = Weathered Backpackbackpack02 = Decomposing Backpackbackpack03 = Moldy Backpackbrick = BrickleavesMaple3 = Maple LeavesbrownGrassDiagonal2 = Brown GrassbrownGrassDiagonal4 = Brown Grassgrass = GrassbrickDecayed = Decayed Brickradiated = Radiated earthfarmField = dirtbrick = BrickwoodFloor01 = Wood FloorcornerHouseShinglesWood = Corner House Shingles WoodtrunkPine = Pine WoodtrunkBurnt = Burnt WoodcabinetOldTop = CupboardcabinetOldBottom = Cupboardduffle01 = Duffle Bagpurse01 = PursemailBox01 = Mail BoxmailBox02 = Mail BoxmailBox03 = Mail Boxtreestump = Hollow Tree StumpwallSafe = Wall SafedeskSafe = Desk SafegunSafe = Gun SafeairConditioner = Air ConditionercorpseLoot01 = Corpsefridge = RefrigeratorstorageChest = Storage Chestnightstand = Night Standtrash_can01 = Trash Cancoffin_top = Coffincoffin_bottom = Coffinbin = Small Trash BincorpseLoot02 = Corpsechest01 = Wooden ChestmedicineCabinet = Medicine Cabinet# TrapstrapSpikes01 = Wood SpikestrapSpikesDamage01 = Weakened Wood SpikestrapSpikesDamage02 = Damaged Wood SpikestrapSpikesDamage03 = Broken Wood SpikestrapSpikesDamage04 = Trashed Wood SpikestrapSpikesDamage05 = Ruined Wood SpikesmineCandyTin = Tin Land MinemineHubcap = Hub Cap Land MinemineAirFilter = Air Filter Land Mine# Itemspickaxe = Pickaxesledgehammer = SledgehammerclubWood = Wooden ClubclubIron = Iron Re-inforced ClubclubSpiked = Spiked ClubclubBarbed = Barbed Clubstick = SticksharpStick = Sharpened Stickfireaxe = Fireaxeshovel = Shoveltorch = TorchcoalTorch = Coal Torchflashlight01 = Flashlightpistol = PistolpistolClip = 9mm MagazinesawedOffPumpShotgun = Sawed off Pump Shotgunmp5 = SMGmakeshiftShotgun01 = Makeshift ShotgunmakeshiftShotgun01Clip = Makeshift Shotgun ClipshotgunShell = Shotgun ShellsniperRifle = Sniper Riflem136 = M-136 Rocket Launcherm136Rocket = M-136 RockethandPlayer = Bare HandshandZombie = Zombie's HandingotAluminum = Aluminum IngotingotCopper = Copper IngotingotIron = Iron IngotingotLead = Lead IngotshortMetalPipe = Short Iron PipefoodYuccaFruit = Yucca FruitfoodYuccaJuice = Yucca JuiceyuccaFibers = Plant FiberscanBeef = Large Beef RationcanCatfood = Can of Cat FoodcanChicken = Chicken RationcanChili = Can of ChilicanDogfood = Can of Dog FoodcanHam = Can of HamcanLamb = Lamb RationcanMiso = Can of MisocanPasta = Can of PastacanPeas = Can of PeascanPears = Can of PearscanSalmon = Can of SalmoncanSoup = Can of SoupcanStock = Can of StockcanTuna = Can of TunabottledWater = Bottled Watercloth = Cloth FragmentscrapMetal = Scrap Ironspring = Springcorn = Ear of CorngunPowder = Gun Powderpaper = Paperbook = Bookvenison = VenisonvenisonBoiled = Boiled VenisonvenisonGrilled = Grilled VenisonvenisonCharred = Charred Venisoncampfire = Camp Fireladder = Ladderplanks = Wood PlankscookingPot = Cooking PotstorageChest = Storage ChestbtnTakeAll = Take AllstoreageChest = Storage Chesthubcap = Hub CapairFilter = Car Air FiltercandyTin = Candy Tin CanmasonJar = Empty Mason Jarrabbit = Skinned RabbitanimalRabbit = RabbitrabbitCharred = Charred RabbitrabbitBoiled = Boiled RabbitrabbitGrilled = Grilled RabbitbakedPotato = Baked PotatocornBread = Corn BreadcornMeal = Corn MealblueberryPie = Blueberry PieblueberrySeed = Blueberry Seedsblueberries = BlueberriespotatoSeed = Potato Seedspotato = Potatotoilet01 = Normal Toilettoilet02 = Fancy Toilettoilet03 = Commercial ToiletplantYucca = Yucca PlantbrickTan = Brick with tan drywallpork = Slab of PorkporkCharred = Charred PorkporkBoiled = Boiled PorkporkGrilled = Grilled PorkfirstAidBandage = BandagesbucketWater = Bucket of Waterbucket = Bucketchainsaw = Chainsawauger = AugercornSeed = Corn SeedpotatoPlant = Potato PlantemptyJar = Glass Jarbowl = Clay BowlvenisonStew = Venison StewblueberrySprout = Blueberry SproutMP5Clip = 10mm MagazineSniperRifleClip = 7.62 Rifle MagazinetallGrass = Tall GrasstreeHollowStump = Hollow Tree StumpaloeCream = Aloe Creampainkillers = PainkillersrabbitStew = Rabbit StewrabbitOnAStick = Rabbit On A StickpotassiumNitratePowder = Potassium Nitrate PowderbottledRiverWater = Bottled Murky Watercoal = Lump of CoalsniperRifleClip = 7.62mm Magazinehoe = Gardening Hoeoven = OvenmeatCookedStick = Rabbit KabobclayLump = Lump of ClayhuntingRifle = Hunting RiflepipeBomb = Pipe Bombcrossbow = CrossbowcrossbowBolt = Crossbow Boltegg = EgggasCan = Gas CanPumpShotgun = Pump Shotgunfeather = FeatherfoodHoney = Jar of Honeyarrow = ArrowwoodenBow = Wooden Bowplanks4 = Red Wood Plankssc_MeleeWeapons = Toolssc_Food = Rationssc_BuildingSupplies = Building Suppliessc_RangedWeapons = Ranged Weaponssc_RangedWeaponsDay5 = Ranged Weaponssc_RangedWeaponsDay7 = Ranged Weaponssc_Explosives = Explosivessc_General = Supplieswrench = Repair Toolfemur = Large BoneboneShiv = Bone Shivmachete = MacheteboneKnife = Bone Handle KnifehuntingKnife = Hunting Knifeyellowflower = Goldenrod FloweranimalHide = Animal Hideleather = Leatherrock01 = Large StoneleatherStrips = Leather StripsclothStrips = Cloth StripsmetalStrips = Metal Stripsshades = ShadesfootballHelmet = Football HelmetironHelmet = Iron HelmetminingHelmet = Mining HelmetkevlarHelmet = Kevlar HelmetswatHelmet = SWAT HelmetleatherHat = Leather HatcowboyHat = Cowboy HatballCap = Baseball Capskullcap = Skull CapnightvisionGoggles = Night Vision Gogglesbandana = Bandana# Loot container tooltip textslootTooltipNew = &{0}& Search {1} (Untouched)lootTooltipEmpty = Empty {1}lootTooltipTouched = &{0}& Search {1}lootEntity = &{0}& Search {1}# Item focuseditemTooltipFocusedOne = &{0}& Collect {1}itemTooltipFocusedSeveral = &{0}& Collect {2} of {1}# Vehiclescar_Blue = Decayed Blue Sedancar_Red = Decayed Red Sedancar_Orange = Decayed Yellow Sedancar_White = Decayed White Sedan# WildlifeanimalStag = StaganimalRabbit = RabbitanimalPig = Pig# Zombie class nameszombie02 = Feral Walkerzombie04 = Infected Survivorzombie05 = Reanimated Corpsezombie06 = Nude Walkerzombie07 = Festering Corpsezombiegal01 = Plagued Nursezombiegal02 = Infected Womanzombiegal03 = Infected Ladyzombiegal04 = Decayed Cheerleaderfatzombie = Bloated Walkerfatzombiecop = Infected Police Officerzombiedog = Zombie Dogspiderzombie = Spider Zombiesnowzombie01 = Frigid Huntersnowzombie02 = Frozen Lumberjacksnowzombie03 = Frostbitten Workerzombiecrawler = Crawlerhornet = Hornetburntzombie = Burn Victim# MenusbtnBack = BackbtnStart = StartbtnContinue = ContinuebtnLogin = LoginbtnOk = OkbtnWebsite = WebsitecbxAutologin = AutologinlblEnterLoginInfo = Please enter your login information from the website:lblPassword = Password:lblUsername = User name:lblLanguage = Language:btnConnectToServer = Connect To ServerbtnContinueGame = Continue GamebtnCreateWorld = Create WorldbtnExit = ExitbtnMyAccount = My AccountbtnNewGame = New GamebtnOptions = OptionscbxDedicatedServer = Dedicated ServerlblServerPort = Server Port:lblShadowDistance = Shadows Distance:lblResolution = Resolution:lblChunkViewDistance = View Distance:lblAntiAliasing = Anti aliasing:cbxReflectiveWater = Reflective WaterlblFullscreen = FullscreencbEnableImageEffects = Enable Image EffectslblMouseSensitiviy = Mouse sensitivity:cbxInvertMouse = Invert MousebtnConfigControls = Config ControlslblOverallVolume = Overall sound volume:lblAmbienceVolume = Ambient sound volume:lblSelectWorld = Select a World:lblDuplicateGame = Duplicate Game Name!lblGameName = Game Name:lblEntities = Entities:cbxPOIs = POIscbxDynamic = DynamiccbxBiomes = BiomescbxAnimals = AnimalscbxSelectWorld = Select World:cbxCreateEmptyWorld = Create EmptylblSize = Size:lblSeed = Seed:lblNoCreateWorld = Create World will be available in one of the next releases!lblName = Name:lblSavedGames = Saved Games:lblConnectToServerIP = Connect to Server IP:lblConnectToServerPort = Port:lblVersionCheck = - Version Check -lblCheckingVersionWait = Checking version...\n(internet connection needed)btnMoreInfo = More InfobtnOptionsPlayer = PlayerbtnOptionsNetwork = NetworkbtnOptionsVideo = VideobtnOptionsControls = ControlsbtnOptionsAudio = Audio# --- NEW IN ALPHA 2 - NOT TRANSLATED TO OTHER LANGUAGES -------------------------------------------------------------------------btnRentServer = Rent a ServerlblFOV = Field of View:lblMusicVolume = Music volume:btnCredits = CreditsbtnResetGameOptions = Restore Mode DefaultsbtnDelete = Delete SavebtnCancel = CancelbtnConfirm = Delete# GAME OPTIONSgoOn = OngoOff = OffgoMinute = {0} MinutegoMinutes = {0} MinutesgoFrag = {0} FraggoFrags = {0} FragsgoDay = {0} DaygoDays = {0} DaysgoPlayer = {0} PlayergoPlayers = {0} PlayersgoUnlimited = UnlimitedgoDifficulty = Difficulty Presets:goDifficulty1 = ScavengergoDifficulty2 = AdventurergoDifficulty3 = NomadgoDifficulty4 = WarriorgoDifficulty5 = SurvivalistgoDifficultyDesc = \nChoose from 5 difficulty settings that affect the zombies. Available in every game mode!\n\n1. Scavenger: Easiest setting designed for noobs.\n\n2. Adventurer: Not just a new recruit anymore.\n\n3. Nomad: Designed for Experienced FPS players.\n\n4. Warrior: Now youre starting to impress!\n\n5. Survivalist: Kids dont try this at home!\ngoFriendlyFire = Friendly Fire:goFriendlyFireDesc = Friendly Fire On:\nHitting or shooting a player will cause them to take damage. New players will spawn away from each other as this option supports PVP play.\n\nFriendly Fire Off:\nHitting or shooting a player will not cause them to take damage. New players will spawn near each other as this option supports cooperative play.goMatchLength = Match Length:goMatchLengthDesc = Match Length is the time length in mintues a match will last.goFragLimit = Frag Limit:goFragLimitDesc = Frag Limit is the number of kills a player needs to win or end the match.goDayCount = Match Length:goDayCountDesc = Number of days per match.goEnemySpawn = Enemy Spawning:goEnemySpawnDesc = Enemy Spawning On:\nAdds zombies to the world.\n\nEnemy Spawning off:\nTurns off all zombie spawning in the world.goRebuildMap = Rebuild Map:goRebuildMap1 = NevergoRebuildMap2 = End Of MatchgoRebuildMap3 = HourlygoRebuildMap4 = DailygoRebuildMapDesc = Map Rebuild Timer.goZombiePlayers = Zombie Players:goZombiePlayersDesc = The ability for players to choose to join as a zombie.goPublic = Public/Private:goPublicOff = Private GamegoPublicOn = Public GamegoPublicDesc = Sets if game is registered to the Master Game Server so others can find your game.goPassword = Game Password:goPasswordDesc = If set, players will have to enter the chosen password to enter the game.goBuildCreate = Cheat Mode:goBuildCreateDesc = Sets if creative mode and tools are allowed. goGameWorld = Game World:goGameWorldDesc = The world you want to play in.goGameName = Game Name:goGameNameDesc = Name of the game, used for saving and displaying on the Game Browser (if hosting a public game).goDayLength = 24 Hour Cycle:goDayLengthDesc = How long it takes for 24 hours to pass in the game.goGameMode = Game Mode:goGameModeDesc = ::Survival::\nOur story-driven campaign game mode played in Navezgane county Arizona. Fight to survive as you uncover the truth behind what really happened.\n\n::Deathmatch::\nPlay against other players to get the most kills. Get loot in the world or from air-dropped supplies. Add Zombies for even more fun!\n\n::Zombie Horde::\n A frantic cooperative game mode where the zombies come out at night and resources are air-dropped each morning. How many days can you survive?goPort = Game Port:goPortDesc = The port number others use to connect to your server.goMaxPlayers = Max Players:goMaxPlayersDesc = Maximum amount of simultaneous players that can join your game.goShowPlayersOnMap = Show Player Icons:goShowPlayersOnMapDesc = On:\nShow player icons on the main map and minimap.\n\nOff:\nDo not show player icons on the main map or minimap.#Game ModesgmSurvival = SurvivalgmSurvivalDesc = The stock story driven campaign mode played in Navezgane that can be played solo, cooperative or with real players joining as Zombies.gmDeathmatch = DeathmatchgmDeathmatchDesc = bla bla blagmZombieHorde = Zombie HordegmZombieDesc = blub blub blubgmCreative = CreativegmCreativeDesc = Creative modespnZombieHordeApproaching = NEW HORDE# --- NEW IN ALPHA 3 - NOT TRANSLATED TO OTHER LANGUAGES -------------------------------------------------------------------------msgServer1 = Server disconnected you:msgServer2 = PlayerLogin: {0}/{1}/{2}/{3}/{4}/{5}msgServer3 = Denying player with version '{0} {1}'msgServer4 = Wrong version: you have {0} ({1}) and server has {2}msgServer5 = Denying player '{0}': max count reachedmsgServer6 = Too many players on the server! Allowed: {0}msgServer7 = '{0}' has been banned until {1}.\nPlease choose a different server.msgServer8 = Denying player with duplicate name '{0}'msgServer9 = The player name '{0}' already exits on the server! Please choose a different onemsgServer10= Checking player: {0}msgServer11= OnPlayerChecked '{0}': {1} token={2}msgServer12= Your account '{0}' is not activated or no server answer!msgServer13= Player '{0}' already allowed!msgServer14= Allowing player with id {0}msgServer15= RequestToEnterGame: {0}/{1}msgServer16= RequestToEnterGame: connectionId={0} not found!msgServer17= Denying player with duplicate name '{0}'msgServer19= The player name '{0}' already exits on the server! Please choose a different onemsgServer20= RequestToSpawnPlayer: {0}, {1}, {2}, {3}msgServer21= RequestToSpawnPlayer: Client id={0} not found! Name={1}msgServer22= RequestToSpawnPlayer: NetConnection not found for client id={0} and name={1}cbEnableDeferredLighting= High quality light# --- NEW IN ALPHA 5 - NOT TRANSLATED TO OTHER LANGUAGES -------------------------------------------------------------------------msgServer23= The Server denied your clientid {0} and player name {1}. Internal Reason 1.msgServer24= The Server denied your clientid {0} and player name {1}. Internal Reason 2.lblSteamAccountInfo= Steam Account Information:goZombiesRun = Zombies Run:goZombiesRunDesc = Sets zombie running and walking conditions. Default is walk day and run night.goZRDefault = DefaultgoZRNever = Never RungoZRAlways = Always Run
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# --- NEW IN ALPHA 6 - NOT TRANSLATED TO OTHER LANGUAGES -------------------------------------------------------------------------forgeActivate = &{0}& to open forgemp5_barrel = SMG Barrelmp5_stock = SMG Stockmp5_triggerHousing = SMG Receivermp5_barrel_mold = SMG Barrel Moldmp5_stock_mold = SMG Stock Moldmp5_triggerHousing_mold = SMG Receiver MoldMP5EmptyMag = Empty SMG MagazineMP5EmptyMagMold = SMG Magazine Moldpistol_barrel = Pistol Barrelpistol_slide = Pistol Slidepistol_triggerHousing = Pistol Receiverpistol_barrel_mold = Pistol Barrel Moldpistol_slide_mold = Pistol Slide Moldpistol_triggerHousing_mold = Pistol Receiver MoldPumpShotgun_barrel = Shotgun BarrelPumpShotgun_barrel_mold = Pump Shotgun Barrel MoldPumpShotgun_pump = Shotgun PumpPumpShotgun_shortBarrel = Shotgun Short BarrelPumpShotgun_shortStock = Shotgun Short StockPumpShotgun_stock = Pump Shotgun StockPumpShotgun_triggerHousing = Shotgun ReceiverPumpShotgun_triggerHousing_mold = Pump Shotgun Receiver MoldPumpShotgun_shortBarrel_mold = Pump Shotgun Short Barrel MoldsniperRifle_barrel_1 = Sniper Rifle BarrelsniperRifle_barrel_1_mold = Sniper Rifle Barrel MoldsniperRifle_barrel_2 = Sniper Rifle HandguardsniperRifle_barrel_2_mold = Sniper Rifle Handguard MoldsniperRifle_scopeFrame_mold = Sniper Rifle Scope MoldsniperRifle_scopeFrame = Sniper Rifle ScopesniperRifle_stock = Sniper Rifle StocksniperRifle_stock_mold = Sniper Rifle Stock MoldsniperRifle_triggerHousing = Sniper Rifle ReceiversniperRifle_triggerHousing_Mold = Sniper Rifle Receiver MoldlblFuel = FuellblMetal = MetallblMold = MoldbtnApply = ApplybtnReset = Reset DefaultslblPressBtn = Press ButtonforgeFuelBurnTime = {0}:{1}forgeInputWeight = {0}forgeOutputWeight = {0}forgeInputType = {0}forgeMetalNeeded = Metal needed (lbs):forgeInput = Metal in forge (lbs):forgeFuel = Fire burn time:forgeInputTypePrefix = Metal type needed:breakdownWeapon = Breakdown ItemrepairWeapon = Repair WeaponttScrapMetalIron = Place iron items on the crafting grid to get scrap ironttScrapMetalLead = Place lead items on the crafting grid to get scrap leadttScrapMetalBrass = Place brass items on the crafting grid to get scrap brassttBreakdownWeapon = Place an item on the output grid to salvage parts from itttRepairWeapon = Repair weapons using weapon repair kits on the crafting gridttForgeMoldRequired = A clay mold is required to forge an itemttForgeFuelRequired = A fuel source is required to heat the forgettForgeMetalRequired = More metal is required to forge itemsgoNATPunchthrough = NAT Punchthrough:goNATPunchthroughDesc = Uses automatic NAT traversalgoNATOff = DisabledgoNATOn = EnabledscrapBrass = Scrap BrassscrapIron = Scrap IronscrapLead = Scrap LeadscrapTungsten = Scrap TungstenbulletCasing = Bullet CasingbulletCasingMold = Bullet Casing Mold9mmBullet = 9mm Bullet10mmBullet =
10mm Bullet762mmBullet = 762mm BulletbulletTip = Bullet TipbulletTipMold = Bullet Tip MoldIngotMoldIron = Iron Ingot MoldIngotMoldLead = Lead Ingot MoldIngotMoldBrass = Brass Ingot MoldIngotMoldCopper = Copper Ingot MoldIngotMoldLead = Lead Ingot MoldIngotMoldAluminum = Alum Ingot MoldingotBrass = Brass IngotdoorKnob = Brass DoorknobcandleStick = Brass CandlestickfishingWeight = Lead Fishing WeightcarBattery = Lead Car BatterystoneAxe = Stone AxesharpStone = Sharp StonecanEmpty = Empty Cansuitcase = Suitcasebirdnest = Birdnesttrophy = Brass Trophytrophy2 = Lead Trophytrophy3 = Tungsten Trophyradiator = Brass Car Radiatorbuckshot = BuckshotmunitionsBox = Munitions BoxironBars = Iron BarsweaponRepairKit = Weapon Repair Kitsunglasses = Sunglasses44Magnum = 44 MagnumingotTungsten = Tungsten IngotingotMoldTungsten = Tungsten Ingot MoldcrushedSand = Crushed SandcookingGrill = Cooking Grillbeaker = BeakeremptyJarMold = Jar MoldborkenGlass = Broken GlassgoldenRodTea = Golden Rod TeaglassWindowMold = Glass Window MoldhuntingRifleBarrel = Hunting Rifle BarrelhuntingRifleBarrelMold
= Hunting Rifle Barrel MoldhuntingRifleStock = Hunting Rifle StockhuntingRifleBolt = Hunting Rifle BolthuntingRifleBoltMold
= Hunting Rifle Bolt MoldleatherBoots = Leather BootsleatherPants = Leather PantsleatherJacket = Leather JacketironBoots = Iron BootsironLegArmor = Iron Leg ArmorironChestArmor = Iron Chest armorleatherGloves = Leather GlovesironGloves = Iron Gloveseggboiled = Boiled EgggasMask = GasmaskcornOnTheCob = Corn on the Cobcoffee = CoffeecoffeeBeans = Coffee BeansskullCap = Skull Cap44MagBullet = 44 Magnum BulletbaconAndEgss = Bacon and Eggsantibiotics = AntibioticsmoldyBread = Moldy Bread44MagnumCylinder = 44 Magnum Cylinder44MagnumFrame = 44 Magnum Frame44MagnumGrip = 44 Magnum Gripcigar = Cigarcigarette = Cigarettegoogles = Gogglesoil = OilhomeMaintananceBook = Home Maintanance BookhuntingKnifeBook = Hunting Knife BookpistolBook = Pistol BookurbanCombatBook = Urban Combat BookammunitionNationBook = Ammunition Nation BookreloadingWeeklyBook = Reloading Weekly BookfileCabinet = File CabinetgraniteSink = SinkcabinetOldSink = Old Sinkforge = ForgecooperOre = Cooper OreleadOre = Lead OrecoalOre = Coal OretungstenOre = Tungsten Ore44MagnumParts = 44 Magnum Partscandycane = Candy CanecandycaneShiv = Holiday ShankxmasPresent = Pimp GiftcampfireActivate = &{0}& to open campfirelblUtensil = CookwarelblLOD = LOD DistancelblOpening = SearchinggoDropOnDeath = Drop On DeathgoDropOnDeathDesc = Drop nothing, everything, just the toolbelt, or just the backpack on death.goDropOnQuit = Drop On QuitgoDropOnQuitDesc = Drop nothing, everything, just the toolbelt, or just the backpack when leaving the game world.goAll = EverythinggoNone = NothinggoToolbelt = Toolbelt OnlygoBackpack = Backpack OnlybackpackDropped = Dropped BackpackttCampfireUtensilRequired = A sharp stick, cooking pot, cooking grill, or beaker is required to cook an item.ttCampfireFuelRequired = A fuel source is required to cook.ttCampfireIngredientsRequired = Ingredients are required to cook an item.ttMapUnSelectSpawnPoint = If you deselect your home position you'll spawn randomly aroundttMapSelectSpawnPoint = If you select your home position you'll spawn theregoLootTimer = Loot TimergoLootTimerDesc = This is the amount of time that it will take to open loot containers. Fast is double speed.goCraftTimer = Craft TimergoCraftTimerDesc = This is the amount of time that crafting items will take to craft items. Fast is double speed.goNoTimer = NonegoNormal = NormalgoFast = FastgoPlayerDamageGiven = Damage GivengoPlayerDamageGivenDesc = This is the amount of damage the player deals to non-player enemies.\nVery Low 50%, Low 75%, Medium 100%, High 150%, Very High 200%goPlayerDamageRecieved = Damage ReceivedgoPlayerDamageRecievedDesc = This is the amount of damage the player receives from non-player enemies.\nVery Low 50%, Low 75%, Medium 100%, High 150%, Very High 200%goEnemySenseMemory = Enemy MemorygoEnemySenseMemoryDesc = This is the time in real seconds that a zombie will pursue something it has sensed in the world.goEnemySpawnMode = Enemy SpawninggoEnemySpawnModeDesc = This is the amount of enemies that will spawn in the world.\nDisabled 0%, Very Low 50%, Low 75%, Medium 100%, High 125%, Very High 150%goDisabled = DisabledgoVeryLow = Very LowgoLow = LowgoMedium = MediumgoHigh = HighgoVeryHigh = Very HighgoSecond = {0} SecondgoSeconds = {0} SecondsgoNightPercentage = Perc. of NightgoNightPercentageValue = {0}%goNightPercentageValues = {0}%goNightPercentageDesc = Enter here the percentage of night. A percentage of 50% means equal day night lengths.goBlockDurability = Block DurabilitygoBlockDurabilityValue = {0}%goBlockDurabilityValues = {0}%goBlockDurabilityDesc = The hardness of each block in the world can be modified here.goLootRespawnDays = Loot Respawn TimegoLootRespawnDaysValue = {0} DaygoLootRespawnDaysValues = {0} DaysgoLootRespawnDaysDesc = The amount of days to wait to respawn loot if there are no players around.goLootAbundance = Loot AbundancegoLootAbundanceValue = {0}%goLootAbundanceValues = {0}%goLootAbundanceDesc = The percentage of loot to spawn.msgServer23 = Connection denied, steam id '{0}' not whitelisted.msgServer24 = Command '{0}' not allowed for {1}.msgServer25 = Denying command '{0}' from client {1}msgServer26 = Executing command '{0}' from client {1}
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