From Wikipedia, the free encyclopedia
Morton Salt is an
company producing
for food, water conditioning, industrial, agricultural, and road/highway use. Based in , the business is North America's leading producer and marketer of salt. It is a subsidiary of the German company .
Morton Salt facility in Chicago, Illinois
Salt mounds at Morton Salt in Newark, CA
The company began in , , in 1848 as a small sales agency, E. I. Wheeler, started by the Onondaga salt companies to sell their salt to the midwest. In 1910, the business, which had by that time become both a manufacturer and a merchant of salt, was incorporated as the Morton Salt Company. It was named after the owner and founder, , the son of
who founded . Joy Morton starting working for E. I. Wheeler in 1880, buying into the company for $10,000, with which he bought a fleet of lake boats to move salt west. In 1982, the business was purchased by
Corporation, producing Morton Thiokol Incorporated (MTI). Morton Thiokol divested itself of Morton in 1989, following the 1986 , which was blamed on Morton Thiokol products. Morton received the company's consumer chemical products divisions, while Thiokol retained only the space propulsion systems concern.
In 1999 Morton Salt was acquired by the Philadelphia-based
and operated as a division of that company along with the
(which Morton had acquired in 1954).
On 2 April 2009, it was reported that Morton Salt was being acquired by German fertilizer and salt company
for a total
of US$1.7bn. The sale, completed by October 2009, was in conjunction with the 's takeover of Rohm and Haas.
In or about 1919, Morton acquired Bevis Rock Salt Company, a family business then run by A.Bevis Longstreth, who took the reins upon his return from active duty in WWI. Longstreth had designed and invented a container for Bevis Salt that included both a spout for pouring and a grill for shaking. It depicted a little girl holding the container over a bird and pouring salt on its tail. Longstreth went on to found Thiokol Chemical Corporation, which in or about 1982 acquired Morton Salt.[]
The Morton Salt Company's headquarters address is 123 N. Wacker Drive, Chicago, Illinois 60606. Prior to its acquisition in 1999, the firm's corporate headquarters was at 100 N. Riverside Plaza (later the headquarters of ) and before that at 110 N. Wacker Drive and 208 W. Washington Street
Acquired in 1954, the company's main facility, the second-largest solar saline operation in , is in , , .
Morton Salt's hand-drawn
features the "Morton Salt Girl," a young girl walking in the rain with an opened umbrella and scattering salt behind her from a cylindrical container of , and is one of the ten best-known symbols in the United States. The company's logo (from 1914) and its motto, "When it rains it pours" (from 1911), were developed to illustrate the point that Morton Salt was free flowing even in rainy weather after the company began adding
as an absorbing agent to its table salt in 1911 to ensure t
is now used instead for the same purpose. The Morton Salt Girl, also known as the Umbrella Girl, has gone through seven different iterations, including the latest update in 2014 for its "hundredth birthday", with other updates being in , , and 1968; the company sells associated memorabilia and makes some of its vintage advertisements freely available. In addition to the Morton Salt Girl being updated, its centennial in 2014 was celebrated with 100 parties in 100 cities, Morton Salt Girl Centennial Scholarships to benefit certain fine arts and culinary arts students at the School of the Art Institute of Chicago and the Kendall College School of Culinary Arts, Morton Salt Girl day at Wrigley Field,
lookalike contests, and other activities. Also in 2014, the Morton Salt Girl was voted into the
on Madison Avenue in New York C it is the first girl icon to be inducted.
Morton Salt is the sponsor of the , a 1,700-acre (6.9 km2) botanical garden in . It was established by , the company's founder, in 1922 to encourage the display and study of shrubs, trees, and vines. About 300,000 visitors a year hike on miles of trails, and over 3,600 kinds of plants are displayed.
Portland Timbers fans displaying the Morton's Salt Girl
Frasier Crane comments that Norm is going to fire the Morton Salt girl in the
episode "Feeble Attraction".
The American punk rock band
used the Morton Salt Girl logo on one of their band promo shirts, together with the original motto changed to "when it pains it roars."
Morton Salt is one of three official endorsements by Ron Swanson on "".
In 2005, the Morton Salt Girl appeared in a
commercial in which many different icons from food or house products meet for dinner. Among these icons were the , the , , , , , Jovny the
Stork and . She pokes the
in the stomach, causing him to let out his signature giggle.
used the Morton Salt Girl in a large
display and T-shirts during the kickoff match to the
between the
"." Morton Salt. Retrieved on December 23, 2009.
. <. Morton International 2008.
Kurlansky, Mark. (2002)Salt: A world history. New York: Penguin Books
Goldstein, S Hinton, Christopher (April 2, 2009). . MarketWatch (Dow Jones & Co) 2013.
. International Business Times. April 2, .
Craymer, Lucy (September 28, 2009). . ICIS 2013.
. <. Sudler Property Management 2013.
"When It Rains it Pours Girl is 75 this week". The Post-Tribune (Indiana). September 5, 1989. p. B4.
. <. Morton International 2008.
. Springfield! Springfield! 2014.
audiovile1. . flickr 2014.
Series 3 Episode 13, "".
Keller, Joel (May 20, 2011). .
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