Zahn: Volkswagen and Skoda, with 2 strong brands to the top
By Han Tianyang (China Daily)
Thomas Zahn, deputy managing director of SAIC-Volkswagen Sales Co Ltd and executive director of Volkswagen brand of Shanghai Volkswagen. Photos provided to China Daily
Shanghai- China's auto market has become intensely competitive with ever-more brands and models for consumers to choose from.
As the first Sino-foreign car joint venture in China, Shanghai Volkswagen - the partnership between German automaker Volkswagen and Shanghai Automotive Industry Corp - vows to accelerate growth in the more challenging environment due to its strong products.
The company currently builds VW and Skoda brand cars in Shanghai. Its five VW models - New Polo, Lavida, Passat, Tiguan and Touran - cover segments from subcompact, compact and mid-sized car to multi-purpose vehicle and sport utility vehicle. All have had stunning sales in China this year.
"Five cars, at the same time hero cars, this never happens," said Thomas Zahn, deputy managing director of SAIC-Volkswagen Sales Co Ltd and executive director of Volkswagen brand of Shanghai Volkswagen.
All five cars now rank among the top in their segments in sales and have the chance to become No 1, Zahn told China Daily in an interview last week, noting it is a "unique" development for Shanghai Volkswagen.
It is not yet time to celebrate, but the company is on its way to achieving the target, Zahn said with confidence.
Market performance
New to the market in April this year, the new Passat is the star among all the "hero cars", with sales surging month by month in a segment that has long been dominated by the Honda Accord, Toyota's Camry and the Teana from Nissan, all Japanese models.
At the Chengdu Auto Show in September, Shanghai Volkswagen introduced a version of the new Passat equipped with 1.4 TSI engine, a crucial step in the product range that appeals to more customers, Zahn said.
The company is about to bring out another version of the new Passat, with a 3.0 L V6 engine, at the upcoming Guangzhou Auto Show to further broaden the customer base, Zahn said.
On the same day Zahn talked about Shanghai Volkswagen's sales success and latest models, Toyota debuted its seventh-generation Camry in Shanghai, which will go head to head with the new Passat.
Shanghai Volkswagen declared at the April launch of the new Passat that it expects the model to top the mid-sized sedan market in China, Zahn said, adding that the goal has not changed.
About 58,000 new Passat sedans were sold by the end of October, and the model's sales in so far this month hit 13,000 units, according to Zahn.
He noted that the new Passat has come very close to the top position in its segment and will see continued volume growth in the remaining months of this year and also next year.
The joint venture has also reported robust growth in sales by its subcompact New Polo model, which "fits really well to the Chinese market, especially demands of young urban buyers", Zahn said.
The Polo family sold more than 113,000 cars in the first 10 months the year.
For the Touran MPV and Tiguan SUV, both are well positioned to tap the huge potential in their segments, he said.
The Touran is designed for the family market, combining versatility, flexibility and advanced technology, while the Tiguan is a good choice for buyers that demand a city SUV for both status and personality, Zahn said.
Both the New Polo and New Touran were launched at the end of last year, following the Tiguan that entered the market in March, 2010.
Benefiting from the intensive product launch over the past 20 months, Shanghai Volkswagen has seen surging sales and rising fame. Along with stable performance of its Skoda cars, the company's sales in the first 10 months totaled 900,000 vehicles, a 13.6 percent increase over a year earlier.
Zahn didn't disclose how many cars that the joint venture aims to deliver this year, just said that the company has formulated a "2020 strategy" and is determined to be a long-term market leader in China.
Last year Shanghai Volkswagen produced and sold more than 1 million cars in China, including over 800,000 VWs and some 200,000 Skodas.
It only lagged slightly behind General Motor's joint venture in Shanghai as sales leader among all Sino-foreign auto joint ventures.
Zahn said that so far this year the joint venture's VW brand outperformed the market, increasing its share of overall sales from 7 percent of the total in 2010 to 7.4 percent so far this year.
The Skoda brand registered growth in line with the market and maintained the same share as last year.
Even with long history in Europe, for the young brand starts production in China only since 2007. Skoda has just begun its journey in the country. And it is a great achievement for the brand in China to sell 200,000 cars last year.
This mark will be topped this year, in which all three models Octavia, Fabia and Superb ranking around top 10 in their segments, Fabia even on place 4. On top of this the brand has built up a strong brand image just four years after its China launch, Zahn said.
He added that it will be a successful journey for Skoda in China, and the future he envisions for the Czech brand is a growing network, more new products and further strong brand development.
Volkswagen also has a joint venture with FAW Group in northern China that makes VW and Audi cars. Propelled by strong growth from both joint ventures, the group is about to set a new sales record of more than 2 million vehicles in the country this year.
According to a recent Bloomberg report, several global research firms predict that Volkswagen is likely to outperform Toyota and General Motors to become the world's biggest carmaker this year, due to gains in emerging markets including China.
Total sales of the carmaker could be 8.1 million vehicles this year, the report said.
China Daily
(China Daily 11/14/2011 page19)Payne: VW GTI performance package is a cheap thrillGet the newsAlready a subscriber?Subscribe today for full access on your desktop, tablet, and mobile device.Already a subscriber, but don't have a login?
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The 2015 GTI is wrapped in sheetmetal that is totally modern yet equally unmistakable as a Volkswagen Golf GTI. The shape and design elements remain as defined as ever, with a distinctive C-pillar and roofline framing classic Golf GTI side windows, but the striking new front end and steeply sloped hood leave no doubt this is an all-new model. 
This new-generation Golf GTI has grown in size yet dropped in weight by up to 82 pounds, despite a plethora of new and upscale features. 
The new generation introduces Volkswagen's versatile MQB (modular transverse matrix) vehicle platform. This architecture allows for a more cab-backward design, which gives the new Golf GTI a more upscale appearance while retaining classic design cues from the Mk 1 and Mk 4 generation GTI models. 
The all-new Golf GTI is better equipped than its predecessor, regardless of trim level. The Golf GTI S adds the following over the previous entry-level GTI: standard 5.8-inch touchscreen infotainment center, a leather-wrapped multifunction steering wheel, VW Car-Net connected services, ambient and footwell lighting with LED reading lights, LED foglights, and a new Driving Mode Selection feature. 
Dimensionally, the Golf GTI has grown in all directions but up. Overall length has increased by 2.1 inches, while width has gained 0.5 inches. Overall height has decreased, however, by 1.1 inches. Around back, bright exhaust tips sit on either side of a unique rear diffuser, and a roof spoiler further differentiate the car. 
The cargo capacity in the trunk is improved by around eight percent compared with the previous model, to 16.5 cubic feet up to the parcel shelf and 22.8 cu ft to the roof. That's more luggage room than even the largest mid-size sedan. 
The GTI's lower front fascia incorporates standard LED foglights housed within a series of horizontal strakes. 
The all-new Golf GTI is equipped with large 18-inch wheels as standard equipment, wrapped in standard all-season or optional summer 225/40 tires. 
The GTI is powered by a 2.0-liter TSI turbocharged and direct-injection engine. It produces 210 horsepower at 4,500 rpm and 258 lb-ft, beginning at just 1,500 rpm and lasting until 4,500 rpm. An available Performance Package adds an extra 10 horsepower. 
One of the most significant advances in the all-new Golf GTI comes in the form of its new touchscreen infotainment center, standard on all models. At 5.8-inches in size, the display utilizes a capacitive touch sensor (as in smartphone and the like tablet technology) rather than the more common resistive touchscreens that require pressure, enabling gesture controls like swiping and even pinch-zooming. 
A GTI-specific instrument cluster, sporty aluminum-look pedals, the unique shifter knob, and the flat-bottomed sport steering wheel also ensure differentiation from its less sporty siblings. 
Many of the GTI's driver controls have been repositioned for optimum ergonomics and usability. The seat position is now 0.8 inches further back, while the height of the GTI shifter and the spacing between the pedals have all been fine-tuned as well. 
An equal amount of attention has been paid to maximizing comfort and convenience. The standard sport seats are heatable, for instance. There are no fewer than six cupholders. The cruise control switches are now housed on the leather-wrapped multifunction steering wheel, as opposed to the previous column stalk. The Media Device Interface (MDI) with iPod and iPhone connectivity is now in the center stack, while more traditional media such as CDs and SD cards can be inserted into slots in the large glovebox. 
The all-new Golf GTI takes a further step upscale with its interior. In all regards, it's a larger, more mature cabin with an emphasis on comfort and a substantial features list. Despite the Golf GTI's lower overall height, interior space has been increased all around, with 93.5 cubic feet of interior room compared with 92.9 for the previous GTI. 
VWReplayAutoplayShow ThumbnailsShow CaptionsAfter a week with the superstar, supercar BMW i8 (stay tuned for my review next Thursday), I am in withdrawal. Despondent. Needy. What can fill the void of a hybrid luxury sports car with 357 horsepower, 420 pound-feet of torque, and a body that would make Kate Upton jealous?May I recommend the Volkswagen Golf GTI?Not that the German hot hatch will make you forget the i8. It won't. But the VW will remind you that you don't have to spend $140,000 to get a thrill. At $30 grand – the average price of a new car – this fun-box will give a pricier BMW 3-series sedan fits.Sure, the GTI doesn't have the celebrity status of the i8, but it's plenty sexy with its signature, 18-inch wheels. And as any tabloid star will tell you, celebrity can be exhausting. You can't hide in an i8. Muscle cars wanted to challenge me. SUVs full of picture-snapping families sidled next to me. Street gawkers wanted to know its every detail.Like beautiful people, beautiful cars come with paparazzi.But they are often, like the i8, short on practical amenities like headroom, legroom, luggage room. Heck, the backseat inspiration of the i8 seemed to be my college clothes trunk. Purses have more room than the rear luggage compartment. The beauty of the GTI is that you can comfortably accommodate three friends and their baggage for a weekend Up North – and have a blast getting there on twisty Route 66.Since the GTI washed up on our shores in 1983, it has inspired a whole segment of pocket rockets including the Ford Focus ST and Subaru WRX. GTI accounts for a whopping 50 percent of Golf sales and debuted its seventh generation this year – a spicy bratwurst I reviewed for you in June.Not content with that firecracker, VW this fall added a performance package option — 10 more horsepower, more stopping power, more cornering power (and if that isn't enough spice to curl your taste buds, the speed nerds at APR will sell you an engine chip upgrade worth another 100 ponies).So I dragged my sullen, post-i8 depression into this randy rocket – and perked right up. Mrs. Payne thanks you, VW.The GTI fits like a glove. Sure, the bolstered seats aren't made from organic unicorn hide like the i8 — but they are leather nonetheless. The Autobahn-trim cabin comes with lux-like amenities — heated seats, leather steering wheel, voice-command audio – plus features the i8 lacks: A proper touch screen and 6 cup holders (proof that not all German makers are numb to the needs of car-dwelling Americans).Stomp on the gas and . . . a twinge of i8 nostalgia returns. The 220 horsepower, 2.0-liter four banger hesitates before the turbo awakes. The i8's 227 horse, 1.5-liter twin-turbo three would do the same were it not for its complimentary electric motor. Sigh, I do miss that instant, hybrid torque . . . but then the turbo cavalry arrives and the GTI explodes down the road like a bullet out of a rifle.Approach a sharp bend and the big, fire-engine red, GTI –monogrammed brakes stick like glue. Electric steering is perfectly weighted. The short wheelbase rotates on a dime. This is front wheel drive? Where's the push? Exit the corner. Back on the juice. Glorious.And all this for just $34,000. Ditch the lighting package and opt for a stick (the only way to fly) and you're under $30 grand. I could buy everyone in my family of four one for the price of an i8 – and have enough left over to buy a used '13 for my sister for Christmas.But aren't steroid-fed athletes a maintenance nightmare? Actually, the quality experts at JD Power give it a Performance Award.Except, ahem, for the water pump.Every Golf owner knows their water pump is cursed. It's the GTI's Achilles Heel. My son drove his 2013 GTI to California this summer. Flattened the back seats. Got all his stuff in the hatch. The perfect cross-country car. His water pump failed on arrival in San Francisco (at least it has the courtesy of not failing in the middle of Death Valley).So save for a water pump. And $1500 for the performance package. Or you can save another $10 grand for the next GTI upgrade: The Golf R400. Which VW will tease at the Los Angeles Auto Show next week. Which has all-wheel-drive. And (ahem) 394 horsepower. And a 3.9 second zero-60 time. That's right. A 2.0-liter turbo V-dub with the same acceleration as a 6.2-liter Corvette C7.Do I miss the BMW i8? The what?Henry Payne is auto critic for The Detroit News. Find him at
or Twitter @HenryEPayne.2015 VW GTI Vehicle type: Front-engine, front-wheel-drive, five-passenger compact hatchbackPrice: $25,215 base ($34,005 Autobahn edition as tested)Power plant: 2.0-liter turbocharged 4-cylinderPower: 220 horsepower, 258 pound-feet torqueTransmission: 6-speed automaticPerformance: Zero-60: 5.6 seconds (Motor Trend); 153 mphWeight: 3,105 poundsFuel economy: EPA 25 city/33 highway/28 combinedReport cardHighs: No torque steer und Will terrorize 3-seriesLows: Options push price into mid-30k; Hit/miss voice commandsOverall: ★★★★Grading scaleExcellent ★★★★Good ★★★Fair ★★Poor ★
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Why exploring the ocean is mankind's next giant leap
By Philippe Cousteau, Special to CNN
“Space…the final frontier.” Not... only has this classic phrase dazzled the many millions of fans of the Star Trek franchise, some could argue it has defined a big part of the American ideal for the last 50 years.
The 1960s were dominated by the race to the moon and Americans were rightfully proud to be the first nation to make it there.
However, another incredible feat happened in 1960 that is largely forgotten...
The Selfish Giant
Oscar Wilde
Every afternoon, as they were coming from school, the children used to go and play in the Giant's garden....
It was a large lovely garden, with soft green grass. Here and there over the grass stood beautiful flowers like stars, and there were twelve peach-trees that in the spring-time broke out into delicate blossoms of pink and pearl, and in the autumn bore rich fruit. The birds sat on the trees and sang so sweetly that the children used to stop their games in...
&Name five players on the Giants.& I can't even count on my fingers and toes how many times I've heard that.
As a female sports fan, that... seems to be the question that guys think &proves& if you are a real fan or if you just like to talk a big game.
Why does it seem gender roles are upheld obsessively in some instances and completely disregarded in others?
Women: Does your mom ever tell you that the guy should always pay for a meal? What about when you tell your boyfriend you want to go to dinner...
The Marketing Plan for VW in Malaysia
Volkswagen------------------------------------------------------------01...
Situation of VW in Malaysia----------------------------------------02
Marketing Environment(Background)-----------------------------03
SWOT------------------------------------------------------------------04
Marketing Strategy ---------------------------------------------------05
Conclusion-------------------------------------------------------------06
...
GIANT PANDA
This peaceful creature with a distinctive black and white coat is adored by the world and considered a national treasure in... China.
The rarest member of the bear family, pandas live mainly in bamboo forests high in the mountains of western China, where they subsist almost entirely on bamboo. They must eat from 26 to 84 pounds of it every day.
Newborn pandas are about the size of a stick of butter but can grow to up to 330 pounds as adults. These bears are excellent tree-climbers...
ENTERPRISE BUILDS ON PEOPLE
When most people think of car rentals firms, the names of Hertz and Avis usually comes to mind. But in the last... few years, Enterprise Rent-A-Car has overtaken both these industry giants and today it stands as both the largest and the most profitable business in the car rental industry. In 2001,for instance the firm had sales in excess of $6.3 bn and employed over 50,000 people.
Jack Taylor started Enterprise in St Louis in 1957.Taylor had a unique strategy in mind...
Good versus evil is inevitable and as bystanders we almost always want to watch the &good guys& win. We choose our sides from what
we've seen... or heard and use our judgment to determine who is good or evil and who we wish to see conquer the other. The feature film Transformers, directed by Michael Bay and executive producer Steven Spielberg in 2007 is a science fiction, action film that copes with the aspects of good and evil through the Autobots and humans who fight for survival and power against...
selfish giant
The title of the story “The Selfish Giant” is very much familiar to me because, I heard about this story in my... school days and I found it very interesting. The author of the story Oscar Wilde is very familiar to me. I studied “A Woman of No Importance” in S.Y.B.A. syllabus so I am indented to choose this story.
In his creation “A Woman of No Importance” he shows his witty style in this story as we know Oscar Wilde was a famous for his witty dialogues and humor. He showed his best...
The Selfish giant
&The giant was a selfish giant,& says the story &The selfish giant& written by... Oscar Wilde from Ireland, who wanted to bring forth a special moral which has been a serious topic for many centuries, and no less these days than ever before. He uses many characteristics of fairytales to create a conscious fairytale about the problem that is to this day the reason why the world is the way it is. Therefore I am going to write an analysis of his work on what the moral is, and what messages...
Reason out as to why the secondary resistance of a protective transformer is low compared to that of a measuring... transformer
* Measuring transformers are used to measure the currents at normal operation normally flows small current, used in small range of currents.
* Protective transformers are used to measure currents at fault conditions. At fault conditions the drown current is several times higher than the normal operation condition.
* So protection transformer should be able to...
in the News p.207-208
The Transformer: Why VW is the Car Giant to Watch...
1. Use the Chapter material to decide which strategies Volkswagen has been using to expand globally.
* Buy a 20%stake in Suzuki Motors to gear up for an assault on the rapidly growing markets of Southeast Asia and India
* By buying the stake, VW gets access to Suzuki’s small-car technology
* is going after BMW and Mercedes, committing $11 billion over the next three years to Audi, VW luxury brand
* Acquire...
together and neighbors watch each other’s back, then we can eliminate crime completely. However, we all know that as wonderful as that would... be, it is simply unrealistic. On the other hand, it is possible to reduce the number of crimes to the minimum if the community come together and work with each other. Therefore, it is important to have a research on how effective a neighborhood watch program really is after its implementation.
Developing an effective neighborhood watch program is crucial to...
MARKETING PRESENTATION PROJECT
Mercedes Canada Smart Car
Building on its success in the European market over the past few years,... Mercedes-Benz Canada has launched the Smart Car in Canada!
Following a few modifications to meet Canadian safety and emission standards, Mercedes-Benz is currently selling the Smart in Ontario as a trial before a full North American launch the following year.
The Smart is unique - almost revolutionary in the auto market.
The people at Mercedes believe that the...
She _________________ (not / study) French at university.
He _________________ (travel) through the Middle East last year.
_________________ (they... / visit) the Louvre in Paris?
She _________________ (not / watch) TV yesterday.
We _________________ (buy) a new car last weekend.
Where _________________ (you / teach) before you came here?
He _________________ (not / think) that he was right.
10. I _________________ (cook) steak last night.
11. _________________ (Lucy /...
Neighborhood Watch Program
Neighborhood Watch Program
A Neighborhood Watch is a program where... neighbors look out for their neighbor against criminal actively and reporting suspicious activity to the local police agency.
Community members can assist peace officers by being the eyes and ears within the neighborhood.
A Neighborhood Watch program will be effective only if community members participate and cooperate with law enforcement to reduce crime within their neighborhood.
Muscle Cars
Introduction: How it all started from the beginning. The late 1900’s muscle cars and the great spike in 1900 muscle... cars.
I. Why are they so expensive?
A. They have gone extinct
B. They aren’t sold now in days
C. There’s only a hand full of them left in the world
II. How much would one cost to restore a 1900’s muscle car?
A. Depends on how bad the car looks
B. The model of the car
C. If the parts of the car expensive to find
III. Why do some late 1900’s muscle cars cost...
Transformer
Introduction
The transformer is one of the simplest of electrical devices. Its basic design, materials, and... principles have changed little over the last one hundred years, yet transformer designs and materials continue to be improved. Transformers are essential in high voltage power transmission providing an economical means of transmitting power over large distances. The simplicity, reliability, and economy of conversion of voltages by transformers was the principal factor in the...
Americans today do not realize that hybrid cars are not cost efficient to buy. This is caused by many factors, many having to do with price of... production and gas prices. The cost of production for many hybrid cars is too high causing the car to be to expensive for consumers to buy. They end up paying so much more for a car that promises to save them money. These cars turn end up not fulfilling that promise and leaving people short on cash. It is true that a hybrid car will save money at the pump, but not...
Take Me Out to the Ball Game
S. P. To inform the audience on two things you need to know when going to a Giants baseball game.
C. I. Two... things you need to know when going to a Giants baseball game are what to do before the game and what to do during the game.
INTRODUCTION
I. (Attention) Good afternoon ladies and gentlemen. Going to a Giants baseball game can be confusing with all of the choices there are to make.
A. There’s so much to experience.
B. It can be hard on your wallet...
directly or indirectly. For example, a bookstore might have a coffee shop owned by a different business operating in the bookstore.
3. How does Netflix... add value for customers through distribution functions?
Netflix has another competitor to watch out for. Movie Gallery's principal activity is to provide retail home video in rural and secondary markets. They offer a wide selection of movies and video games for rent and sale. Movie Gallery has developed and implemented a flexible and disciplined...
BUY A HYBRID, SAVE THE PLANET
Hybrid Cars
General Purpose: To orally present information by sharing, defining, or explaining....
Specific Purpose: To persuade my audience that hybrid vehicles are an environmentally sensitive and affordable for almost anyone.
Central Idea:
Hybrid cars have several advantages over conventional cars.
Introduction
I. Here is an alarming statistic: According to the , the United States is the world’s largest emitter of carbon...
P.2/ Earth Science/1-15
Future Car
Imagine a world without pollution. A world where the oceans are blue. A green ...
world with beautiful skies.
Have you wondered why pollution is such a huge problem in
the world? Fossil fuels, an
energy resource formed from
organisms that lived a long
time ago. Fossil fuels are used
to power our cars and create
electricity. The down side to
fossil fuels is that they create
a lot of pollution. Why do
people still use fossil fuels if
they create so much pollution...
Google driverless car became the first licensed autonomous car. Three years since they began research, Google’s investment in... this project has proven fruitful as this technology has become possible. This advancement shows great development and progress to General Motors’ Futurama exhibit from the 1939 World’s Fair. Designed by Norman Bel Geddes, it depicted electric cars powered by circuits embedded in the roadway and controlled by radio
[ (O'Toole, Dude, Where's My Driverless Car?, 2009) ].
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