Tips to make your writing and content more effective
| LinkedIn
Content is king, yet we often struggle to create it. We may have the strategy. We may have the channels. And, we may even have the ideas. But, we just can’t seem to build momentum to create consistent, quality content.
We’ve been helping companies create content for many different vehicles the last few months, so we wanted to share a few thoughts that might help your next writing project:
Talk with the reader. Write as if you are talking directly with the reader. Make the reader get engaged with your ideas and words.
Validate your ideas. Include examples, data, quotes from customers and experts, etc. to support your claims and ideas.
Paint a picture with words. Visualize what you see as you write. Let the reader inside your world and ideas.&
Solve a problem. Tell the reader how you can make their job better and easier.&
Lead the reader. Take the reader on a journey and lead them to your conclusion.&
We know that it takes time to create good content. You have to develop the idea. Conduct research. Interview sources. And, finally find uninterrupted time in a busy schedule to write and edit the content. It’s not easy.
Let 28 Power help you. We know your industry, and we may even know your company, its products and content experts within your business. And, we know how to bring it all together with good, consistent stories across all of your content, which can be:
Technical Papers,
Testimonials/Case Histories,
Thought Leadership articles for trade publication or blogs,
Speeches/Video Scripts,
Employee Messages,
It takes just one phone call or email to start providing the content your customers and your industry crave. We’d love the chance to work with you. Let’s start telling your story today!
Thanks again for your time and support. Have a great day.
&Looking for more of the latest headlines on LinkedIn?Learning English online is an effective way to improve your English. But with any type of learning you need to be prepared. This passage will give you advice and tips on how to get the most out of you 题目和参考答案——精英家教网——
暑假天气热？在家里学北京名师课程，
& 题目详情
Learning English online is an effective way to improve your English. But with any type of learning you need to be prepared. This passage will give you advice and tips on how to get the most out of your online lessons.&&【小题1】&&&&& This is an obvious point but also the most important one. A computer, a good Internet connection and a headset are what you will need to take classes online. A web camera is also pretty important. Make sure that your computer is turned on, that everything is plugged in correctly and that you have tested the connection. Doing this before the class means that you will be ready when the lesson starts Take the classes somewhere quiet.&&&&&&【小题2】&&&&Trying to listen and participate(参与) in English classes is very difficult when there is noise around you. So find a quiet room and make sure that no one disturbs you while you are taking your lesson.&&&&&&【小题3】&&&&& When grammar or anything else is being taught, make sure that you understand it. You won’t need to prac just make sure that everything is clear. If you don’t understand what is being taught, ask your teacher to explain it again. Your teacher will be more than happy to deal with whatever puzzles you. Practice speaking English. Every class is an opportunity to practice your English speaking with a native and qualified teacher. Try to allow the conversation to flow by listening and talking in a natural way.&&&【小题4】&&&The teacher should note the mistakes and correct them at a later time. Relax. Come to class feeling relaxed and excited.&&&【小题5】&&&&Come into the class excited about learning English. You will be able to get more out of the class this way.A．Review after the lessonB．Make sure everything is ready.C．Understand what is being taught.D．Get away from everything that may be going on in your homeE. Language learning should be enjoyable especially in online classes.F. You will meet many problems when you are learning English online.G. This is your chance to speak English without worrying about too many mistakes.
【小题1】B【小题2】D【小题3】C【小题4】G【小题5】E
解析试题分析：【小题1】从后面的句子：Make sure that your computer is turned on, that everything is plugged in correctly and that you have tested the connection. 可知这段讲的是一切要准备就绪。选B【小题2】从后面的句子：So find a quiet room and make sure that no one disturbs you while you are taking your lesson.可知是远离家里的事情。选D【小题3】从后面的句子：When grammar or anything else is being taught, make sure that you understand it.可知是要理解教的东西。选C【小题4】从后面的句子：The teacher should note the mistakes and correct them at a later time.可知这里是你不要太担心错误的地方。选G【小题5】从后面的句子：Come into the class excited about learning English. 可知网上学习英语是令人愉快的，选E 考点：考查匹配类短文阅读点评：做题时要注意文章的首段和每一段的首句或尾句，因为它们往往就是文章的主题句。阅读中要注意要点之间的关系。重在把握上下文之间的逻辑关系，通过前后的意思连贯性及细致性用心的答题，定能完成的很好。
科目：高中英语
来源：湖南师大附中2012届高三第二次月考英语试题
Directions：Read the following passage．Fill in the numbered blanks by using the information from the passage．
Write NO MORE THAN THREE WORDS for each answer．
　　What is e-learning? E-learning is essentially the computer and network-enabled transfer of skills and knowledge, whose content is delivered via the Internet, audio or video tape, satellite TV, and CD-ROM．
　　E-learning dates back to the early 1960s when Stanford University psychology professors Patrick Suppes experimented with using computers to teach math．As early as 1997 William D．Graziadei published an article which described developing an overall strategy for technology-based course development and management for an educational system．Today people are using many technologies in e-learning, blogs and virtual classrooms included．
　　There are different types of e-learning that are available．Some educational experts suggest that different types or forms of e-learning can be considered as a continuum, from no e-learning, i．e．no use of computers or the Internet for teaching and learning, through classroom aids, such as making classroom lecture Power Point slides available to students and through a course website, to laptop programs, where students are required to bring laptops to class and use them as part of a face-to-face class, to mixed learning, where classroom time is reduced but not eliminated, with more time devoted to online learning, to fully online learning, which is a form of distance education．
　　Due to the effectiveness of e-learning methods, this type of learning methodology is rapidly becoming popular among schools．By
million students had participated in learning courses through the Internet at institutions of higher education in the United States．Allen and Seamen claim that almost a quarter of all students in post-secondary education were taking fully online courses in 2008, and a report by Ambient Insight Research suggests that in 2009, 44 per cent of post-secondary students in the USA were taking some or all of their courses online, and some professors predicted that this figure would have been doubled by 2014．Thus it can be seen that e-learning is moving rapidly from the margins to being a predominant form of post-secondary education．
　　E-learning has created a new paradise in education and it has greatly complemented our traditional methods and thus it has brought students a lot of advantages．We expect much more growth in adoptions of it in schools．
An 1．________ to E-learning
Ⅰ．Definition：Transfer of skills and knowledge 2．________ of computer and network, etc．
Ⅱ．History of E-learning：
·In the early 1960s：An experiment 3．________ conducted by using computers
·As early as 1997：4．________ developing an overall strategy published
·Today：Many technologies 5．________ in e-learning
Ⅲ．Types of E-learning Services：
·6．________：Laptops used as part of a face-to-face class
·Mixed Learning：7．________ and more time spent online
·Fully online learning：A form of distance education
Ⅳ．The 8．________ in Higher Education
·By 2006：3.5 million students participating in on-line learning
·In 2008：25％ of all students taking fully online education
·In 2009：44％ of students taking all their courses on line
·By 2014：9．________ of students taking online courses
Ⅴ．More growth in adoptions of e-learning is wanted because it can get students 10．________ it．
科目：高中英语
来源：学年辽宁锦州锦州中学高三第四次模拟考试英语卷（解析版）
题型：其他题
It's good to make mistake, and here is why.&&1.&&&It’s always good to try newthings because when you are trying new things you are growing. If you never tryanything new, how can you improve? How can you expand? How can you innovate?The simple answer is &You can't&. Look around you. With very fewexceptions, either everything you see in your physical world or every singledetail of every single thing is the result of someone trying something new.Another good thing about mistakes is this.&&2.&&&Considerthis: Edison failed 10000 times before he perfected the light bulb. When askedhow it felt to fail that many times, he remarked that he hadn't failed 10000times, but rather had learned 10000 things that didn't work.Finally, when you make a mistake you are much closerto success. Why? Because when all is said and done, you will have tried somelimited number of things before you succeed.&&&3.&&But this all doesn't mean that you should go aheadwith disregard for the consequences of a mistake. Quite the contrary, you haveto be willing to set some reasonable limits if it doesn't work out the way youwant it to.&&&4.&We all have limited resources in the form of time andmoney, so don’t blow them all on one approach to a problem. Realize that itprobably won't be perfect the first time and allocate these resourcesappropriately so you can learn, modify, and try it again. Only by embracing andusing your mistakes in this way can you make significant advances in yourbusiness and your career.There is an old truth that goes, &&&5.&&&”So go forth and make mistakes. And learn. And grow.And prosper.A．First of all,mistakes are a clear sign that you are trying new things.B．Only thosewho do nothing make no mistakes.C．If you're notmaking mistakes, you're not trying hard enough.D．When you aremaking mistakes, you are learning.E. You should take mistakes as stepping stone tofuture success.F. You should guarantee you will be in a position tosucceed again.G. Every time you made a mistake you remove one ofthose things and are one step closer.&
科目：高中英语
来源：学年河南省郑州市高三上学期第一次月考英语卷
题型：阅读理解
Nanjing and Hangzhou summer camps offered&&&&&&&& Weare looking for hard-working and open-minded English teachers to join theNanjing (Jiangsu Province) and Hangzhou (Zhejiang Province) summer camps!&&&&&&&&& Bothof the summer camps will run from the beginning of July to the end of August.You will be expected to teach spoken English to Chinese students of differentages. We encourage you to bring your own culture to the classes to make thingsmore interesting.&&&&&&&& Theinformation of the Nanjing camp: &&&&&&&& ●Working hours: 40 hours per week, 5 working days per week.& &&&&&&&& ●Salary: about 7,000 RMB per month. &&&&&&&& ●Accommodation : free (single room).&& &&&&&&&& Theinformation of the Hangzhou camp: &&&&&&&& ●Working hours: 5 hours per day (= 50 min. / class × 6 classes), one day restper week.& &&&&&&&& ●Salary: 20,160 RMB in total (420 RMB per day = 70 RMB / class × 6classes).&& &&&&&&&& ●Accommodation: free (shared room).&&& &&&&&&&& Therequirements of the summer camps: &&&&&&&& ●Native English speakers (US, England, Canada, Australia, New Zealand).&&&&&&&& ●A university degree. &&&&&&&& ●Teaching experience.& &&&&&&&& Pleasesend us your resume (简历), copies of certificates and passport if youare interested in the camps.& &&&&&&&& E-mail:.cn &&&&&&&& Formore information you can visit our website at .cn&&&&&&&& Lookforward to hearing from you soon!& 1.What kind of people is the passage mainlywritten for?A. ChineseEnglish teachers.&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& B.Foreign English teachers. C.Chinese-speaking students.& &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& D.English-learning students. 2. How long will a teacher work for the summercamps? A. Less than onemonth.&& &&&&&& B. About five weeks. &&&&&&& C.About eight weeks. D. More than two months.3.Which of the following people might beaccepted as a teacher at the summer camps?A. Wang Li, an excellent teacher from China.&&&&&&&&& B. Robert, a high school student from the USA.C. Linda, an experienced university teacher fromCanada.&&& D. Jerry, a university student from Australia.4. Compared with the Nanjing camp, the Hangzhoucamp ______.& A. has longerworking hours&&&&&&&& &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& B.has fewer students to teach& C. providesbetter accommodation&&& &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& D.pays a higher salary &
科目：高中英语
来源：学年上海市高三上学期第一次月考英语卷
题型：其他题
Complete the passage with the proper wordsin the box. Each word can only be used once. One word is not needed.
A. understanding &&&&B. industry &&&&&&C. range&&&&& D. improve&&&&&E. adopted
F. pronounce &&&&&&&& G. flooding &&&&& H. valued &&&&I. operating&&&&&& J. tend &&&&&
&The speeches of US President Barack Obamahave become the favorite way for Japanese to study the English language.Japanese publishers have been ___1.___ the market with over a dozenlanguage-learning titles. Companies are trying to enter a foreign-languageteaching ___2.____ which was ____3.___ at $8.6 billion in 2008 by some researchinstitutes.Why is there such a huge Japanese marketfor recordings and books of Obama's speeches? Japanese say that listening toObama speak is a good way to ____4.__ their English-speakingskills.&&Most Japanese, including those studyingEnglish, would have difficulty __5._ a speech given by a native Englishspeaker. But “Obama's English is easy to understand because he can ____6.___words clearly and speaks at a relatively slow speed,” said Professor TadaharuNikaido, a communication specialist. “Movies ____7.__ to be the most difficultfor Japanese, especially when actors mumble (咕哝) their words.” Obama sets his ____8.___ ofvocabulary wide enough to accommodate (迎合) all levels of English speakers, Nikaido added, and at the lowerend, it sometimes comes within the range of non-native speakers' comprehension.The Obama speech phenomenon has given wayto more books and magazines that focus on how Obama's communication skillsmight be ___9.___ in Japan for business and political purposes. At least half adozen books and magazine covers of this kind have appeared in the past severalmonths in Japan.&
科目：高中英语
题型：阅读理解
A. Keep up with the progress of the course B. Be able to communicate through writing C. Take the program seriously D. Accept critical thinking as part of online learning E. Be open-minded about sharing experiences F. Be willing to “speak up” if problems arise Online students require unique qualities to be successful. The following list discusses some ideal qualities of successful online students. 81.
Many different people find that the online method required them to use their experiences and that online learning offers them a place to communicate with each other. This forum for communication removes the visual barriers that hinder some students from expressing themselves. In addition, students are given time to reflect on the information before replying. In this way, students can help to keep the online environment open and friendly. 82.
In the virtual classroom nearly all communication is written, so it is critical that students feel comfortable expressing themselves in writing. Some students have limited writing abilities which need to be improved before or as part of the online experience. This usually requires extra commitment by these students.
Remember that instructors cannot see their students in an online course. This means students must be absolutely explicit with their comments and requests. If they experience technical difficulties, or problems in understanding something about the course, they must let the instructors or other
otherwise there is no way anyone can know something is wrong.
Online learning is not easier than study in regular classrooms. In fact, many students say it requires much more time and effort. Requirements for online courses are not less than those of any quality program. Successful students, however, see online learning as a convenient way to receive their education—not an easier way. Many online students sit at computers for hours at a time during evenings and on weekends in order to complete their assignments.
Online learning is normally arranged in the time sequence and requires devotion on the students’ part. Strictly following each step and completing all work on time is vital. Once students get behind, it is almost impossible to catch up. Students need to want to be there and need to want the experience. The instructor may have to communicate with students personally to offer help and remind them of the need to keep up.
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Training Areas
The Business Writing Skills course teaches the best practices business people must know to be able to write clear, effective, professional business documents, especially email, memos, letters, and reports. Graduates report that they receive high praise for their writing, and other employees begin to copy their style. The course contains 12 practice activities and four writing examinations. The instructor evaluates the activities and examinations, comments on skills learned and skills that still need polish, coaches you through learning the skills, and certifies your competence. You receive a graduation certificate for framing at the end of the course.
The Basic Grammar Essentials and Business Writing Essentials courses are for busy business people who want to learn the essentials of business grammar and writing with fewer writing activities. It contains training in only the most important skills a businessperson needs to know to be able to write clear, effective business documents with correct grammar, punctuation, spelling, word usage, and sentence structure. The two courses provide the perfect combination of skills, so the Business Writing Center discounts the tuition if you enroll for both at the same time.
The BWC110 Basic Grammar Skills Tutorial course is for people who have problems in grammar, punctuation, spelling, word usage, or sentence structure. The teaching, practice, and tests are based on your own writing. It is highly individualized. You work on only the specific skills you need to learn, at your own pace. You have unlimited access to the instructor to ask questions.
You will send writing samples to your instructor. Your instructor will read each sample thoroughly, identify skills you need to learn, list the sentences with problems in each area with corrections showing how they should have been written, assign readings from the grammar textbook, answer any questions you have about the skills, have you practice the skills, and give you an online quiz containing sentences from your original writing sample that you must correct in ten minutes to be sure you have learned the skills.
The Basic Grammar and Writing Skills for Business course contains training in both usage (grammar, punctuation, spelling, and sentence structure) and business writing (e-mail, memos, letters, reports, and other documents). The focus is on providing the business writer who has some usage problems with the instruction to make his or her writing clear, effective, and correct. Business people with many basic writing skills problems should take BWC110 Basic Writing Skills Tutorial.
The course uses the lessons from the Business Writing Skills course without the 12 practice activities. The time you would have spent on the practice activities is devoted to the grammar training.
The training materials include an online index for continued use of the reference tools after the course is finished. Course materials remain online for the duration of the course and after the course is finished.
Course Time: You will go through the course at your own pace, so you could complete it within a few weeks. However, you have up to four months to complete the course so you can fit the study time into your schedule. All lessons must be finished within the four-month period.
For students who want thorough, in-depth training in language and usage (grammar, punctuation, spelling, word choice, and sentence structure) and writing skills, the Business Writing Center offers a special combination of the BWC210 Business Writing Skills course and BWC110 Basic Grammar Skills Tutorial.
In the BWC110 Basic Grammar Skills Tutorial, your instructor will thoroughly evaluate writing samples and give you study and practice based on your unique needs. You work on the specific skills you need to learn, at your own pace. The BWC210 Business Writing Skills course contains 12 practice activities and four writing examinations. The instructor will evaluate the activities and examinations, comments on skills you have learned and skills you still need to polish, and coaches you through learning the skills. The courses perfectly complement each other, so when you enroll in both the Business Writing Skills course and one of the language and grammar courses at the same time, you receive a discount on tuition.
For nonnative speakers of English who want thorough, in-depth training in language and usage (grammar, punctuation, spelling, word choice, and sentence structure) and writing skills, the Business Writing Center offers a special combination of the BWC210 Business Writing Skills course and BWC130 Individualized Writing for Nonnative Speakers of English.
In the BWC130 Individualized Writing for Nonnative Speakers of English, your instructor will thoroughly evaluate writing samples, looking especially for the difficulties we know nonnative speakers of English have with the language. We will use what we find to give you study and practice based on your unique needs. You work on the specific skills you need to learn, at your own pace. The BWC210 Business Writing Skills course contains 12 practice activities and four writing examinations. The instructor will evaluate the activities and examinations, comments on skills you have learned and skills you still need to polish, and coaches you through learning the skills. The courses perfectly complement each other, so when you enroll in both the Business Writing Skills course and one of the language and grammar courses at the same time, you receive a discount on tuition.
The Individualized Writing for Nonnative Speakers of English course is for people who have a good command of the English language, but have basic usage problems resulting from speaking English as a second language. The course is a tutorial, so it focuses on your writing to teach you the skills you need to learn.
Your instructor will read samples of your writing thoroughly, identify skills you need to learn, list the sentences with problems in each area, correct the sentences to show you how they should have been written, assign readings from the grammar textbook and online training materials, answer any questions you have about the skills, have you practice the skill, and give you an online quiz containing sentences from your original writing sample that you must correct to be sure you have learned the skills. You have unlimited access to the instructor in the course.