英语有关促销活动的作文为了能更好的推销商品，公关部推出促销活动，以答谢客户，凡在购物中心买300美元物品，即送精美礼品一份，还可以参加有奖游戏。时间：_百度作业帮
英语有关促销活动的作文为了能更好的推销商品，公关部推出促销活动，以答谢客户，凡在购物中心买300美元物品，即送精美礼品一份，还可以参加有奖游戏。时间：
英语有关促销活动的作文为了能更好的推销商品，公关部推出促销活动，以答谢客户，凡在购物中心买300美元物品，即送精美礼品一份，还可以参加有奖游戏。时间：
There will be a sales promotion on January 20, 2009 so as to promote the sales of the goods as well as express thanks to the clients. The sales promotion launched by the Public Relations Department mainly consists of two activities. Any client who has purchased 300 Yuan of goods in the shopping mall on Jan. 20, 2009 will get a delicate present, and can take part in games with prizes given out.
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Promotion mix 营销传播组合
Advertising 广告（总称）
Sales promotion 销售促进
Personal selling 人员推销
Public relations and publicity 公共关系与宣传
Direct marketing 直接营销
Marketer 营销人员
Target market 目标市场
Geographic distribution 地理分布
Demographic characteristics 人口特征
Free sample 免费样品
Trade shows 商业展览会
Refund 折让，折扣（购物完毕后提供减价，而不是在零售店购买时）
Rebate 折扣，回扣
Sweepstake 抽奖
Trade shows 商业展览会
Potential consumer 潜在顾客
Incentive 鼓励，奖励，刺激
Loyalty scheme 顾客忠诚计划，光顾奖励
Selection of promotion mix elements
营销传播工具的选择
Various aspects of a product influence a firm’s selection of promotion mix elements.
营销传播工具的选择受到产品特征的影响。
Firms selling industrial products generally emphasize personal selling in their promotion mixes and use advertising, sales promotion, and publicity to support personal selling efforts.
销售工业品的公司大多重视人员销售这一销售工具，同时辅以广告、促销活动和公共宣传等营销工具。
For consumer products, advertising is the primary element.
广告是销售消费品的首选。
Firms offering consumer convenience products promote them heavily with advertising and sales promotion.
销售便利消费品的公司在很大程度上依赖于广告和促销活动来推销产品。
The size, geographic distribution, and demographic characteristics of a firm’s target market greatly influence the choice of promotion elements.
目前销售市场的大小、地理分布情况和人口特征会极大地影响营销传播工具的选择。
Personal selling will likely be an important element for the target that has a limited number of potential customers, while advertising and sales promotion usually dominate the promotion mix designed to reach millions of people at a low cost per person,
对于一个潜在客户有限的目标市场来说，人员推销就成为重要的营销传播工具，而如果产品要以较低的人均成本传播到广大的受众，广告和促销活动则是主要的营销传播工具。
similarly, personal selling is generally more practical when a firm’s customers are concentr advertising and sales promotion, which are much more flexible, can be easily geared to markets in any geographic region whether small and precisely defined or large.
同样的道理，如果公司的顾客集中在一个较小的区域，人员推销则是一个较为可行的营销传播工具；广告和促销活动因其灵活性可适用于任何一个无论大小或特定的市场。
A target market’s demographics- age, income, education, social class, occupation—also influence the promotion mix.
目标市场的人口特征，即年龄、收入、受教育情况、所属社会阶层以及职业等特征，也会影响到营销传播工具的选择。
A firm marketing to teenagers would emphasize advertising, especially on television, but rely less on personal selling, sales promotion, or publicity.
目标市场为青少年的公司应主要运用广告，尤其是电视广告作为营销传播工具，而应较少的使用人员推销、促销活动和公共宣传。
A firm targeting educated, financially well off consumers aged 35 and older would use personal selling, advertising, and perhaps, publicity but not consumer sales promotion activities, since coupons, refunds, and sweepstakes are more important to lower-and middle-income families.
而如果目标市场为年龄在35岁或35岁以上、受过良好教育而且富有的顾客，则应选用人员推销、广告或公共宣传，但不应选择促销活动，因为优惠券、折让和抽奖对中低收入的家庭更为适用。
PART ONE: INTERVIEW
(1)& & & & What do you think is the basic objective underlying all promotion?
你认为什么是所有促销活动最基本的目标？
I think it’s to provide information. Firms want to tell customers about themselves as well as what products are available, where they can be purchased, and for what prices.
(2)& & & & What do you think are the most commonly used advertising media?
你认为哪些是最常使用的广告媒体？
They are newspapers, television, direct mail, radio, magazines, and out-door displays.
(3)& & & & Do you think advertising cost-effective?(Why?/Why not?)
你认为广告节省费用吗？（为什么？）
I don’t think so, because advertising especially using national media with immense audiences is very expensive.
(4)& & & & What do you think companies use sales promotion?
你认为公司进行促销活动是出于什么原因？
Sales promotion can provide direct incentives to customers, motivate sales-people, and stimulate dealers to be interested and involved in distributing a product.
PART TWO: Mini-presentation
What is important when…
Promoting a product& && &&&促销产品时应该注意哪些要点？
& & & & Advertising& && && && &&&广告
& & & & Sales promotion& && && &促销活动
& & & &
& & & & When promotion a product, advertising is very important. It can reach millions of people at a low cost per person. By placing an ad with a mass medium, such as television, radio, newspaper, and magazines, etc., a company can aim at its target market and promote a product effectively.
It addition to advertising, sales promotion is also important. Companies can use coupons, free samples, premiums, trading stamps, loyalty schemes, contests, point-of-sale displays and trade shows, etc. to attract existing and potential customers and boost the sales of a product.
Apart from the two points, I think direct marketing is also important, direct mail, telephone, and the internet are nowadays used by companies to promote a product.
促销一件商品的时候，广告是很重要的。它可以用很低的成本让上百万人知道此产品。一个广告的大众传媒，比如电视、收音机、报纸和杂志等等。一个公司可以针对目标市场有效地宣传产品。
除了广告之外，促销活动也很重要。公司可以使用优惠券、免费样品、赠品、印花邮票、顾客忠诚计划，竞赛，销售点展示、商业展览会等等，来吸引已存在的客户和潜在客户促进产品的销售。
除了以上两点，我认为直接营销也很重要，直接邮寄广告、电话和网络现如今被用来宣传产品。
PART THREE: DISCUSSION
Promoting a Product
Your company has launched a new medicine into market and now decides to increase sales. You have been asked for your views about how to promote the product. Discuss the situation together, and decide:
& & & & what are the promotional strategies
& & & & what promotional gifts can be offered and what are the cost and quality of promotional gifts
你们的公司已将一种新药投放市场，现在公司决定要提高该药的销售量。请你们就如何促销该产品提出建议。讨论并决定：
& & & & 应采取哪些促销策略
& & & & 可以提供哪些促销礼品，他们的成本和质量应如何
A：I think the most effective promotional strategy is advertising, since advertising can reach large audiences in a wide area.
B: I agree with you. Our product is a new product, we should tell customers that we have launched a new medicine and what kinds of diseases it cures. Advertising can fulfill all these objectives very well.
A: That’s right. We should place an ad on television or in a national newspaper, in that way, a large number of people will know our product, although the advertising will be expensive.
B: That’s true. We can also put up posters and arrange point-of-sale displays to attract potential customers.
A: Apart from advertising, we can also promote our medicine by personal selling. We can employ some experienced salespeople to sell the medicine to hospitals and chemist’s shops.
B: Yes, personal selling would be very effective for promoting our product. In addition, we can also use sales promotion to boost sales.
A: We can offer promotional gifts to customers who buy this medicine. Any idea for what gifts to offer? I don’t think we should spend a lot of money on gifts, so we may offer small gifts.
B: Yes, we can’t afford very expensive gifts. I think we may offer umbrellas and T-shirts, etc., they are cheap and it will be easy for us to advertise our product on these gifts.
A: That’s good idea. And I think we can also offer raincoats with our product’s ad on to customers. In rainy days, the ad is quite eye-catching.
B: What about the quality of these promotional gifts? Do you think they should be of high quality?
A: Yes, high quality signals good image of our company. If these gifts are of low quality, customers may have low opinions of our company, and of course, it will affect the sales of the product.
B: I’m quite with you on that. If these gifts are of durable materials, then, they may bear our product ad longer and I think it will help boost the sales.
A: 我认为最有效的促销策略是广告，因为广告可以使产品家喻户晓。
B：我同意。我们的产品是新产品，我们应该告诉客户我们已经推出了一款新药品说明它能治愈什么疾病。广告能够把所有的目标完成的很好。
A：是的。我们应该在电视或者国内报纸上做广告，那样的话，大量的消费者会知道我们的产品，虽然广告的费用很高。
B： 是的。我们也可以张贴海报和安排销售点展示来吸引潜在客户。
A:除了广告之外，我们也可以用人员来促销我们的药品。我们可以雇佣一些有经验的销售员到医院和药房销售药品。
B： 是的，人员销售对宣传我们的产品很有效。此外，我们也可以用促销来促进销售。
A: 我们可以为购买药品的客户提供促销礼品。你对提供何种礼物有什么想法么？我不认为我们可以花费大量的金钱在礼物上，因此我们可以提供小的礼物。
B： 是的。我们无法承受太昂贵的礼物。我认为我们可以提供散和T恤等等。这些都很便宜对我们来说在这些礼品上做广告也很容易。
A：这是好主意。而且我认为我们也可以提供有公司广告的雨衣给消费者。在雨天，广告非常引人注目。
B：这些宣传礼物的质量应该怎样呢？你认为应该是高质量的么？
A：是的，高质量代表我公司的良好形象。如果这些礼物质量很差，消费者会对我公司有不好的印象，当然，这将影响产品的销售。
B：我非常同意。如果这些礼物是使用持久的用品，那么也预示着我们的广告能保留更久一些而且我认为这将促进销售。
（1）& & & & What do you think is an effective strategy for image building?
你认为公司如何才能有效地树立良好的形象？
Publicity is an effective strategy for image building.
（2）& & & & Will you be a salesperson?(Why?/Why not?)
你愿意成为推销员吗？（为什么？）
Yes, because sales representatives can get substantial financial rewards.
（3）& & & & Do you think the use of coupons effective in promoting sales?
你认为赠券是有效的促销手段吗？
Yes, coupons can encourage consumers to try new products and reverse a decline in sales of a product.
（4）& & & & What do you think are the most common promotion methods?
你认为哪些是最常见的促销手段？
I think they are coupons, rebates, samples, gifts, trading stamps, contests and sweepstakes.
（5）& & & & What are the advantages of positive publicity?
正面的公共宣传有哪些益处？
A newspaper or magazine article or television or radio broadcast can reach large and diverse audiences at no cost to an organization.
Product Promotion
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Customer Satisfaction 顾客满意度
145天 加油加油
Marketing Channels 营销渠道
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(window.slotbydup=window.slotbydup || []).push({
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display: 'inlay-fix'促销手段,promotion method英语短句,例句大全
促销手段,promotion method
1)promotion method促销手段
1.On monopolized stores and their promotion methods in Tang D试论唐代的专卖店铺及其促销手段
英文短句/例句
1.Lack an effective sales promotion缺乏有效的促销手段
2.The advertising is one of many sales promotion artifice.作广告是许多促销手段中的一种.
3.We depended too much on product quality, not enough on promotion.我们过于依赖产品质量，促销手段不行。
4.Retailing Channels and Sails Promotion Means of Expense-Class Periodical and Trade Periodical消费类期刊和行业期刊零售渠道与促销手段
5.The use of sales promotion is not limited to consumer products.促销手段的运用不仅仅限于消费品，它也可以用于工业销售。
6.There are a lot of ways to push sale in U.S.A., for example, try to make yourself known by TV ads .在美国有好多促销手段，如可以通过电视广告来提高你们的知名度。
7.There are a lot of ways to push sales, for example, try to make yourself known by TV commercials.有好多促销手段，如可以通过电视广告来提高你们的知名度。
8.But you certainly realize that lower prices are an effective marketing tool in the short or long term.但是你当然知道，无论从长远还是从眼前看，低价都是有效的促销手段。
9.The diamond cut ratios, such as girdle diameter, total depth, pavilion depth, pavilion angle, crown depth, crown angle, table size, girdle depth and the other related symmetry parameters, can be calculated with those key corners.该系统可用于成品钻石的切工分级、钻石加工过程的质量检验以及作为钻石销售环节中的促销手段。
10.Major promoting strategies and ways of American cha美国连锁零售业促销的主要策略和手段
11.We must focus on our sales force as the chief means of improving trade.作为促进贸易的主要手段,我们必须加强我们的销售队伍。
12.At the initial stage of the promotion, advertising is very important.戴: 在促销的初步阶段，广告至关重要。
13.Traction Customer Satisfaction? Sales Approach? Sales Cycle? Sales Pipeline?客户满意度？销售手段？销售周期？销售渠道？
14.The product needed better billing to outsell its competition.这种产品需要更好的促销来超过其对手的销量
15.SHEN ZHEN SDHT COMPANY Mobile Phone Sales Channels and Marketing S深圳市SDHT公司手机销售渠道与促销策略研究
16.The newest twist: personalized product pitches.目前最新的促销手法是：个性化的优惠券促销方式。
17.procure the execution of a valuable security by deception以欺骗手段促致有价产权书的签立
18.the act of urging by means of teasing or flattery.通过戏弄或巴结的手段敦促的行为。
相关短句/例句
Matrix force method促力手段
3)marketing means营销手段
1.To Yunhe wooden toy business,the ability to design products and marketing means are the two key points in creating its own brand.对于长期以"三来一补"的生产方式为主的云和木制玩具产业来说,产品设计能力和营销手段是其自主品牌创建的两个关键点。
4)Marketing method营销手段
5)soft sell软推销(手段)
6)Ppromoting measure of nutrition science营养学促力手段
ICC国际促销行为准则　　《国际商会国际促销行为准则》（ICCInternationalCodeofSalesPromotion）的简称，1973年国际商会发布，1986年校正。2002年5月修订，即：《国际商会国际促销行为准则的修订》（RevisedICCInternationalCodeofSalesPromotion）。　　《ICC国际促销行为准则》2002年修订版本，共25条。主要内容包括：介绍；适用范围；解释；定义；基本原则；一般规则、完整性、提议的条款、期限、服务措施、隐私权的保护、安全、儿童和少年；具体规则、受益人、中介人、促销者的义务、对消费者的建议、中介人的特别义务、比较、责任、实体、规则的适用和调整、违规后果、证明、实施和解释等。　　《ICC国际促销行为准则》对“促销者”、“中介人”、“受益人”、“主要产品”、“附加的利益”、“竞争”均作了明确的规定。促销人员是指生产商,批发商,销售商或其它在营销过程中的促销者,包括中介人或受益人。从适用范围上看，该准则适用于所有促销产品的销售或服务，以及商业刺激性促销活动，促销形式、内容可以多样化，包括电子和视听媒介。促销准则不但适用临时性促销活动,并且适用于对增进技术的长期和永久用途。所有促销活动均应在法律规定的范围内实施。　　所有促销活动应该遵守法律,讲究诚实和信用，所有人要在履行社会责任的范围内，实行公平竞争的原则。促销属于互动式的行销系统，可以运用一种或多种广告媒体进行交易，并且可以将销售活动的资料储存在资料库内。因此，国际商会规定《ICC国际促销行为准则》应与《ICC国际广告行为准则》、《ICC国际环境广告行为准则》、《ICC国际直销准则》、《ICC国际赞助行为准则》以及《ICC/ESOMAR国际营销和社会调研行为准则》，一并实施。