Today Performance Designs have confirmed this suspicion, with the public announcement of their this new canopy, the Valkyrie. The Valkyrie is a mean little 7-cell design
Skydive Arizona went all out setting up the desert landscape with scrapped vehicles, planes, hay bales and an awesome sound system to set the stage ...
iFly have announced that they will be adding another indoor skydiving facility to their already impressive portfolio, now consisting of 35 wind ...
(67 Photos)
Skydiving Today
Skydiving is one of the most popular action sports known to adrenalin and adventure seekers alike. Most "bucket list" jumpers who simply want to experience the beauty of free fall once, will get their first introduction to skydiving through a , sometimes also called a tandem skydive. It's not uncommon for people to move straight into
training, the two most common skydiving training progression programs for students to become fully certified as skydivers and participate in the sport on their own terms.
Skydiving activities take place around
or a skydiving center, usually found at an airport where aircraft takes groups of skydivers up into the air so they can perform their jumps. Aircraft vary in type and size depending on the size of the drop zone.
Featured Video:
Recommended Reading
Suggested Gear Articles
Select a Country
&&Argentina
&&Arkansas
&&Australia
&&Botswana
&&British Columbia
&&Bulgaria
&&California
&&Central America
&&Colombia
&&Colorado
&&Connecticut
&&Costa Rica
&&Costa Rica
&&Czech Republic
&&Delaware
&&Dominican Republic
&&El Salvador
&&Guatemala
&&Illinois
&&Indonesia
&&Kentucky
&&Lithuania
&&Louisiana
&&Luxembourg
&&Macedonia
&&Malaysia
&&Manitoba
&&Maryland
&&Massachusetts
&&Mauritius
&&Michigan
&&Middle East
&&Minnesota
&&Mississippi
&&Missouri
&&Montenegro
&&Mozambique
&&Nebraska
&&Netherlands
&&New Brunswick
&&New Hampshire
&&New Jersey
&&New Mexico
&&New South Wales
&&New York
&&New Zealand
&&North America
&&North Carolina
&&North Dakota
&&Northern Territory
&&Nova Scotia
&&Oklahoma
&&Pacific Islands
&&Papua New Guinea
&&Paraguay
&&Pennsylvania
&&Philippines
&&Portugal
&&Puerto Rico
&&Queensland
&&Republic of Moldova
&&Rhode Island
&&Saskatchewan
&&Saudi Arabia
&&Singapore
&&Slovak Republic
&&Slovenia
&&South Africa
&&South America
&&South Australia
&&South Carolina
&&South Dakota
&&South Korea
&&Suriname
&&Switzerland
&&Tanzania
&&Tennessee
&&Thailand
&&United Arab Emirates
&&United Kingdom
&&United States
&&Venezuela
&&Victoria
&&Virginia
&&Washington
&&West Virginia
&&Western Australia
&&Wisconsin
&&Zimbabwe
< by the Numbers
Learn to Skydive:
Recently Uploaded Photos
Recommended ReadingNew User ? Please
Be the first one to hear about latest news and offers
MY ACCOUNT
USEFUL INFORMATION
100% SECURE
Copyright & Chris Adams Perfumes
2014. All rights reserved
Definition
Fragrance is much more than just a perfume, today it is a part of our lifestyle and our daily grooming routine. Fragrances can conjure up stories and emotions, transport you to a magical world and capture memories of family and friends or special moments in time.
It is a blend of various raw materials containing essential oils, alcohol, aroma compounds, solvent and aqua as well as other ingredients to improve skin condition.
Categories
Concentrated Perfume Oil
This is the extract of a fragrance and represents the scent in its purest form with a concentration of around 20 to 40%. Due to this high concentration this form lasts longer and requires less frequent application.
Eau de Parfum or EDP is one of the most popular forms of fragrance. Eau de Parfum contains between 15 to 20% of essential oils and is the second most potent and longest lasting means of wearing a fine fragrance. Eau de Toilette or EDT is fast growing category and the most common means of wearing a fragrance. EDTs are not as highly concentrated in essential oils as an EDP or Perfume would be and contain 5 to 15&% of fragrance oils. This impacts the ability of the fragrance to last and around 80 % of the oils in an EDT fragrance will evaporate within three hours of application.
A fragrance is composed of three notes and these are formulated to evaporate in layers. The composition of a perfume is called an accord where there are three sets of&'notes' that appear gradually on top of each other thus creating an olfactive harmony.
Top notes (head)
Top notes or & Note de tete& are the money shots. The first scents you smell, which wear away after around 10 minutes and leave behind the heart notes. A few hours later, the perfume&s essence or base notes, emerge. Therefore one should wear a scent around for a while to evaluate how its entire fragrance profile develops.
The compounds that make up the top notes are usually sharp and volatile.
Middle notes (heart)
The true personality of a scent appears just before the top notes die down and are usually rounded and soft. Floral scents are the typical middle notes. The &heart& gives the perfume its main character together with the base notes. The middle notes can start to appear a few minutes after application and will last about 3-6 hours on the skin.
Base notes (dry-down)
These notes are comprised of compounds which are heavy and large molecules that evaporate slowly. They emerge last and add a rich and deep character to the fragrance. They are also used to give lasting power to the perfume. You'll probably detect the first base notes between a half of an hour to an hour, and they can last up to 24 hours on the skin.
Fragrance facts
Role of Fragrances
Fragrances are romantic and sensual. It certainly creates an allure when you are around somebody who smells good. For the world in general, a fragrance simply makes the wearer more attractive and pleasant to be around. Our sense of smell has such an evocative power.
The reason why people wear fragrances is a complex concoction of psychological motivations including social and sexual attraction, seduction, romance, status definition, confidence building, enhancement of feelings of personal well being and self esteem.
How to apply
For maximum diffusion, you should apply a fragrance to your &pulse& points, including the inner wrists and elbows, behind the knees and in the nape of the neck. For a more subtle effect, some people like to spray the fragrance in the air and walk into it. If you have allergic tendencies or very sensitive skin, you may prefer to spritz fragrances onto your clothes, which will make a subtle but long-lasting impression
Gift the right fragrance
Picking up a fragrance for someone can sometimes be exhausting. Start by asking yourself what are the perfumes that the person already has. What are the olfactive preferences of the person? Do they usually prefer light floral, fruity, green, citrus or spicy and warm fragrances?
Lighter skin and hair people tend to prefer lighter perfumes: floral/citrus, fruity/green, and darker skin and hair people tend to prefer more spicy and warm perfumes. Young people usually prefer light floral, fruity and citrus' perfumes.
Each fragrance family has its own personality, but each person&s ideal fragrance is unique to themselves.
Always keep the cap on your perfume bottle closely tight. Oxygen is a big enemy to perfume and will spoil its chemical composition. Sunlight exposure can have detrimental effects on the fragrance. Keep your perfume away from heat and direct sunlight. Your perfume should be kept in a cool dark place if you want it to retain its quality for a long time. If you like to keep your perfume on a counter, use it within a year.
A strong masculine fragrance can leave a lasting impression. Stay young with a scent of citrus twists, and make a statement with classic cypress and masculine fougere. Find a fragrance that&s refreshing and utterly masculine fragrances, swathed in robes of glass and leather.
Pick your fragrance from our extensive fragrance palette ranging from dramatic, oriental, sensual woods, empowering floral scents, delicious fruits, alluring musk, exotic resins and more&..
Build a wardrobe of fragrances. Why have a single fragrance that reflects your personality when you can have a collection of perfumes reflecting your every whim and fancy. Enjoy a rich and varied assortment of perfumes. Lay them out on your dresser. Be beautiful.&..
Building Fragrance wardrobe
When it comes to perfumes......monogamy is a pass&, especially when one is surrounded by multitude of tempting fragrances all around.....
Having a well-honed collection of perfumes is the way to go!!
One signature fragrance versus a "wardrobe"
The idea to have one signature
people now prefer having a collection, depending on their mood, season or particular occasion. Also, to avoid "olfactive adaptation" phenomenon, where using one signature fragrance gets you desensitized to the perfume, it is always better to have a "WARDROBE." Why not have rich and varied assortments of perfumes for your dressing table, as well as to cater to multi-faceted aspects of your life and personality?
Occasions and the right fragrance
When its time to go on that special date or for an romantic evening dinner,
orientals and woodsy perfume
add an air of mystery and seduction. For seductive scents vanilla, basil, cinnamon draw as much attention as musks do.
Choosing a fragrance suitable for particular event of occasion is important.
Spring is a season of transition, it signifies the emergence of new life. These months are t r and enriching natural beauty surrounding us. A light floral, citrus, marine fragrance will express the joys of this season.
Your perfume will evaporate too quickly in hot weather. It is better to select fresh citrus, light floral scents and apply them often. Stay away from heavy and overpowering fragrances. Fresh floral and fruity fragrances are often more appropriate in the summer months.
During autumn, life begins to settle and mellow down. This season is decked with the beauties of nature! It is transition between light summer scents and heavier winter scents. Scents, with spices of medium intensity, work best during the warmer seasons.
During the cold season, perfume stays on longer because it evaporates more slowly. Winter is the
best time for richer and
heavier scents, which will develop more slowly and last longer. The best choice during this season
is warm, intimate scents like musk and heavy oriental.
Some things one should know
Our ability to smell and our sensitivity to scents change over short-periods of time
-- between morning, a bef as well as over longer periods with changes of se according to and as we grow older. Our sense of smell is directly linked to our emotional state, as well as to genetic patterns that define physical balance and health. Some research suggests that our smell sensitivity declines as we age, so we may tend to prefer stronger, more long lasting scents as we get older. Medical and physiological conditions affect our ability to smell or alter our perception of perfume.
Women tend to switch fragrances due to factors including change of mood, special occasion, and change of season, a friend's recommendation, and popularity of the perfume or something seen in press or TV advertising.
Human skin is a complex organ defined by thickness, moisture content, acidity (pH), oiliness and texture. All of these can change at different times and can affect the way a perfume emanates from the skin. In addition, each person has unique natural scent profile defined genetically. When you find that a perfume smelled great on a friend just doesn't work for you, it may be that your basic skin chemistry is changing the scent, or rather that the perfume does not compliment your own natural scent profile.
Recent research indicates that each person's natural body scent profile ( and perhaps pheromone profile) is a unique and is defined genetically.
Fragrances also interact differently with dry or oily skin. Oily skin, on the other hand, hold on to the top notes longer, and can retain softer scents over time.
Must havesThe Promo Skin is now available! Get , or see a .
Wanna have a successful and profitable business? Then you need leads… and lots of them.
Nothing happens without a lead. No sales, no revenue, no profit, no nothin’.
Below are 10 ways to generate MORE leads without spending a bundle.
But before we get to the list, there are a couple of lead generation ground rules you should be clear about. Without understanding these, you can end up wasting a lot of time and money.
Ground Rule #1: Build a Value Machine for the Long Term
WARNING: This is boring, far from sexy, and nothing even close to resembling a silver bullet lead generating solution. And THAT’S why it’s so effective
Don’t ignore it now or you run the risk of being sorry later.
We’ll start off with the lead generation technique that most people will not have the discipline or patience to pursue. That is creating a REAL value machine for your market. This could be a blog you post to daily, or a video series you create daily… or something else.
Sounds simple, but it’s far from easy. I dare you, try it and you’ll see. Write a 100% value blog post every day for a month. This is work from top to bottom. That’s why it’s so effective, in my opinion. Because the majority of your competition is most likely lazy. Use that to your advantage—.
Sometimes, however, you need leads yesterday so that you can put food on the table today. In that case, speed is what works, and we’ll get to that in a few moments. However, even if that’s the case, ALWAYS have a long term lead generation system running along side your short term campaigns.
Build your asset before you need it.
Ground Rule #2: Understand That the Money is Not in the List
It appears that one of my lists currently has little to no “money” hiding in it. That’s because I filled it with freebie seekers instead of potential buyers. I built a list before I had something to sell. If I had it to do over, I wouldn’t bother. Learn from my mistake. You build lists NOT to get leads, but to get buyers.
Unless you’re just lonely, you don’t want to be generating just any lead… you want to be generating leads that turn into buyers. It’s easy to build a list of people that just want free stuff. Those are not the kinds of leads you’re looking for.
Consider this: cast your lead generating net as wide as possible. But as quickly as you can, like on the “thank you” page, make it clear that you’re SELLING. You’ll totally scare away the folks who are only looking for a free lunch. As long as you provide value WHILE you sell, the true potential buyers will stick with you.
You are running a business, not a charity. So make that clear (unless of course you ARE running a charity), otherwise when you DO try to sell, it will be jarring because it will be totally inconsistent with what came before.
Ground Rule #3: You Don’t Have Time to Wait Around for a Relationship
People buy because they want things. They buy because they’re yearning for the perceived benefits of what you provide. Yes a relationship helps. But you can’t pay your bills or pay your expenses with relationships. So ask them to buy FAST.
Isn’t that why you’re in business? Don’t make excuses for it. Just sell.
OK, so let’s jump in to 10 ways to get you more leads:
1. Viral Video Works
Create a viral video and post it to Youtube(R), or better yet, to both Youtube(R) and your own site. (if it goes viral, trust me, you’ll be happy you put it on your own site once all the link love starts coming.)
On the video page, make an offer for the NEXT video in exchange for the optin.
Go buy some cheap PPC ads on Facebook(R), not promoting your offer, just promoting the video.
People (especially people on Facebook(R)) like to be entertained, so make sure the content of your video is clearly INFOTAINMENT. Don’t just teach… Teach, sell or pre-sell and entertain.
What you don’t know is if all these leads you’re attracting are going to be buyers. You won’t know that until you try it. (See item #3.) This is business, if you want guarantees, do something else.
2. Leverage Your Real Estate and Don’t Be Lazy
In my opinion, the jury is still out on just how profitable social media is for generating sales, but as for spreading ideas, it can be darn effective.
Give your leads the opportunity to spread your message for you. So on your “thank you page,” put a
which hardly stands out on someone’s Facebook feed). Add in a
and any other social gizmos that your market uses to spread things.
Better yet, if you know what you’re doing with code, make the “Post to Your Wall” pop up immediately. You can pre-fill it with a title, picture, link and message so people on Facebook(R) can spread it around with a SINGLE click.
You might pay for ONE lead, but that single lead might very well bring you 10 more.
3. Don’t Wait to “Butter ‘em Up” Just SELL Them
Once you’ve leveraged a new lead’s ability to spread your message for you (and hopefully generate more leads), give them a test. Put an offer (hard or soft) in front of them right away.
Again, you don’t want just ANY lead, you want ones that buy. The more of them that buy, the more leads you’ll be able to afford.
4. Don’t Ignore the Simple Stuff
Please make sure you don’t discount simple ways to generate leads that are cheap and or free. For example, do you have an offer in your email signature? If not, get one.
5. Free Junk is Getting Harder to Give Away
I’m sure in the old days, you could offer just about any “freemium” as an enticement for people to join your list. Just saying, “Sign-up for my newsletter” could get some results. But the bar is getting higher, so sending your “Top 5 Tips For XX” just doesn’t carry the same weight it used to.
People have too much junk on their hard drives already. So make the “Free” thing you give away something that actually has inherent value. Some suggestions: software your leads can USE, a definitive resource (101 tips for XX) that they will come back to again and again, something that solves a real point of pain for the people you are trying to attract.
In other words, to get more leads, you should be offering them something that is MORE and BETTER than anything they can get elsewhere.
Raise the bar or you will be left out.
Editor’s note from Derek Halpern: When we launched the Thesis blog, I wrote an in-depth ebook that taught people how to use nonverbal communication online to get leads and subscribers. It converted extremely well for us. The first day we had a 70% opt-in using .
6. People Want What They Cannot Have
If there’s one pillar of sales psychology, this is it: people want what they cannot have. So how can you build THAT into your lead generation campaigns? How can you add an element of scarcity?
Perhaps you could create a new “freemium” each and every month. Once the month is gone, that “freemium” disappears and gets turned into a product for sale.
Again, it’s work. But people who are willing to work hard have a built in competitive advantage.
If your funnel is always open to everyone, everywhere, what’s the reason they should contact you TODAY and not 4 years from now? It helps to have a good answer to that question.
7. Detach Yourself from Results and Think Bigger
I’d have to say that most of my lead generation campaigns stink. They don’t produce much. This is a numbers game. So figure out ways to use that fact to your advantage. Instead of doing a single lead generation campaign, why not launch 10? Create one squeeze page with a killer offer on it. Then launch PPC, banner ads, articles, press releases, forum posts, blog comments, SEO, videos, guest blog posts, interviews, etc. Get creative and work hard.
If you’re looking for a quick fix silver bullet way to generate leads, you’re in danger of having your lunch eaten by the entrepreneur who is just willing to do the real work.
If you’re going to win, you need to give yourself enough chances to win. Think bigger.
8. Think 4 Steps Ahead
When opportunities show up at your door, always be asking yourself, “How can I leverage or repurpose this to create 10 times the impact with the same amount of work?” Did you get asked to be interviewed on a blog? Can you secure the non-exclusive rights to turn that interview into a product or a lead generating “freemium” for you? To fully develop the potential of all the opportunities you have, you have to be thinking ahead. It’s a habit that takes time to develop.
Start today.
9. Link Bait Works
I’m not talking about the link bait that comes from attacking someone or publishing something sensational. Link bait doesn’t need to be controversial, it just needs to be valuable.
Could you publish something TRULY valuable and timeless for your prospects? Ask yourself this: “What could I create that my prospects would consider in their best interest to spread around to OTHER prospects?”
Again, think four steps ahead… you don’t just want leads, you want sales. So work backwards from the sale: select your offer, consider any things that have to happen to remove obstacles to the sale, create your linkbait, etc.
I recommend this advice because I’ve ignored it more times than my ego would ever allow me to admit.
10. Don’t Let Shiny Objects Take You Away from the Basics
Success comes from executing the basics WELL. Generating leads is not complicated, it takes 3 things:
a great offer
putting that offer in front of the right people
a reason to act now
Rinse and repeat.
About the Author: Jason Leister is the Editor of "The Client Letter," the daily e-letter from , where he helps independent professionals create success.
If you enjoyed this article, enter your email below to get free updates!
Interested in Thesis?
Thesis is more than just a WordPress theme—it’s a community of wonderful people who are dedicated to building better websites. Buy Thesis today to put your website on the cutting edge, and you’ll also be able to learn from the Thesis pros in our members-only forums!
