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PART TWO: MINI-PRESENTATIONTask Sheet OneA.& && &What is important when…?Making a job application& && && && && && && && &求职时需注意哪些要点？l& && & Knowing about the company& && && && && &&&对求职公司的了解l& && & Preparing for questions& && && && && && && & 准备面试问题l& && &&&When making a job application, it’s a important to know about the company. Knowledge about the company can help you identify whether you will adapt to the company culture, whether it will do good to your future career development, and whether it will be a promising prospect for you and so on.Besides, it’s also important to prepare for questions. A better prepared applicant won’t be thrown by nerves on the day of interview. Instead good preparation will bring you confidence. It makes sense to know interviewers’ priorities and let them hear the things about you they want to hear. Routine questions can be rehearsed. Questions concerning future plan can also be prepared.Furthermore, it’s important to iron your application form. Keep the applicantion form from being folded and battered will give an initial impression which may get your application to the top of the pile.在求职的时候，对求职公司的了解很重要。关于公司的相关知识可以帮助你鉴别你是否能够适应公司文化，是否对你将来的职业发展有好处，以及对你来说是否有广阔的前景等等。另外，准备面试的问题也很重要。一个有良好准备的面试者在面试当天不会紧张不安。而且良好的准备会让你自信。有助于了解面试官的优先问题并且让他们听到满意的答案。常规问题可以演练。关于未来计划的问题也可以准备。此外，使你申请表格保持平整也很重要。保证表格不被折叠和毁坏，表格将给面试官一个初步印象，整齐的表格可能会让你在一堆表格的最上面。 B: What is important when..?Improving customer relations& && && & 改善与顾客的关系应注意哪些要点？l& && & Conducting surveys& && && && && && & 市场调查l& && & Regular training& && && && && && && &&&定期培训l& && &&&When a company wants to improve customer relations, it’s important to conduct surveys. A very effective way to learn whether customers are satisfied or dissatisfied with your company’s service is to conduct customer satisfaction surveys. By conducting such surveys, a company may learn about customer complaints and know which aspects of their service fall short of customers’ expectation and then try its best to improve its service. Therefore, customers will not turn to other companies and remain loyal. So conducting surveys is very important to improve customer relations.Regular training is also important. Customers expect staff to be friendly and helpful, service to be speedy and timely.regular training will improve service quality and provide greater value for customers, thus making customers satisfied. If customers are satisfied, they will be willing to do business with you, and you can establish good relations with customers.In addition, it’s also important to offer discounts to regular customers. Some companies have loyalty schemes to keep regular customers, such schemes are helpful for improving customer relations.当公司向改善与客户的关系，市场调查很重要。一个非常有效的方法是学会怎样让客户满意或者通过开展顾客满意度调查，来让不满于公司服务的客户得到满意。通过这种市场调查，公司将了解客户投诉以及公司哪些方面的服务低于顾客的期望值，进而来尽其所能改善服务。因此，顾客将保持忠诚度而不会转投其他公司。因此市场调查对改善与顾客关系非常重要。定期培训也很重要。客户希望员工友好且有所帮助，服务快速及时。定期培训将改善服务质量且为顾客提供更大的价值，因此使得顾客满意。如果顾客满意，他们将愿意与你做生意，你也可以与客户建立友好的关系。此外，为常规的客户提供折扣也很重要。一些公司制定忠诚计划来保留常规客户，这种计划有助于改善与顾客的关系。 C: What’s important when…?Controlling costs& && && && && && && && &&&控制成本需考虑哪些要点？l& && & Arrangements with suppliers& && && && & 与供应商协调l& && & Finance systems& && && && && && && && &财务制度l& && &&&Suggested Answer 1To control costs, you should aim to develop stable relationship with your suppliers that go far beyond the traditional buyer-seller arrangement. I mean, suppliers can become business partners. You see, suppliers can offer a tremendous amount of product information to make your selling job a lot easier. And you can advertise your products or services in their literature by sharing some of the costs. But of course, you should offer them some loyalty, by giving more orders to the same suppliers. And in return they will also give you discounts and in this way, you can gain mutual benefits.Some finance systems are essential in reducing costs. For the supplier, timely payment by the customer is key to reinforcing an excellent business relationship. To convenience business, companies should develop a variety of payment mechanisms to by electronic means such as local wire, or paper based mechanisms such as cheques and promissory notes. What’s more, companies can get a prompt-payment discount if they’re able to pay their invoices quickly.Besides, good internal management can also minimize waste and will result in a significant cost reduction.推荐答案1为了控制成本，你应该针对与供货商稳定的关系超越传统的买卖双方的安排。我的意思是，供应商成为业务伙伴。你知道，供应商可以提供大量的产品信息可以使你的销售工作更为便捷。而且你可以通过他们的印刷品来宣传你的产品或服务，这样可以分担一些成本。但是当然，你应该通过给相同的供货商增加订单来提供一些忠诚度。作为回报，他们将提供折扣，通过这种途径，赢得共同利益。一些财务制度对减少成本非常有效，对供应商来说，客户及时的付款是加强良好的业务关系的关键之所在。为了业务方便，公司应该开发一些列的付款机制来给供货商付款。通过电子途径比如当地的线路，或者纸张为基础的机制，比如支票以及本票。更重要的是，公司如果可以迅速的支付发票可以得到及时付款折扣。此外，良好的互联网管理也可以将浪费最小化，结果将有显著的成本降低。 Suggested Answer 2When a company wants to control costs, it is important to reduce the costs of supplied materials. The company can reach arrangements with suppliers, asking them to offer discounts on the basis of large quantities or on the basis of long and good business relationship. By reducing the costs of supplied materials, the company can control its costs.Finance systems are also important in controlling costs. Overheads and business trip expenses etc. may take up a large percentage of costs. In order to control these costs, the company may set up suitable finance systems which should clearly state what kinds of expenses can be claimed, I think this is a very effective way to control costs.In addition, the company can lay off some employees. This is a widely-used way of controlling costs by many companies. Labor costs can be very high. By improving the efficiency of staff and introducing some high-tech equipment and techniques, a company can lay off some redundant employees, thus controlling costs. 推荐答案2：公司想要控制成本的时候，减少供应材料的成本很重要。公司公司可以与供应商达成协议，要求他们在达到很大数量订购的基础上或者在长期以及良好业务服务的基础上提供折扣。通过减少供应材料的成本，公司可以控制其成本。财务体制对控制成本也很重要。经费以及昂贵的商务旅行等。可以占据大部分成本。为了控制这些费用，公司可以建立合适的能够清晰陈述申请何种费用的财务体制，我认为这是一个控制成本的有效方法。此外，公司可以解聘一些员工。这是被许多公司广泛应用的控制成本的方法。劳动力成本可能非常高，通过改善员工的工作效率以及引进一些高科技设备和技术，公司可以解聘一些多余的员工，因此来控制成本。 Task Sheet TwoA.& && &What is important when…?Introducing new technology& && && & 引进新技术时需考虑哪些要点？l& && & Expert advice& && && && && && & 专家建议l& && & After-sales service& && && && && &售后服务l& && &&&Seeking expert advice is the most important thing when introducing new technology. It can help the company to understand whether the technology is good and superior enough and decide if the technology is really needed. This can ensure the introduction of the right technology.After-sales service is another important factor to be considered. Free installation and technical support after the purchase is done can save money for the company and ensure that the technology is correctly used to keep it efficient.Cost should also be taken into account. You have to consider if you have the finance to purchase the technology in the first place.Integrating the technology into your workforce is another important task. New skills may be needed to operate the new technology and so you will have to re-train your employees.在引进新技术的时候寻找专家建议是最重要的事情。它可以帮助公司了解技术是否足够优秀和先进并且决定是否确实需要此技术。这可以确保正确引进新技术。售后服务是另一个重要考虑因素。购买之后的免费安装以及技术支持可以为公司省钱并且确保正确使用新技术保证其效率。也需考虑成本。必须要考虑，将有资金购买技术放在首位。将新技术与劳动力相融合是另一个重要任务。操作新技术可能需要新技能，因此你也需要进行员工再培训。 B.& && &What is important when…?Dealing with clients& && && && && &与客户交往需考虑哪些要点？l& && & Understanding needs& && && & 了解需求l& && & Negotiating skills& && && && && &谈判技能l& && &&&Suggested Answer 1When dealing with clients, it’s essential to identify their needs-what products and services they need and what are the affordable prices, what dictates their actual choice of brand or supplier. Understanding customers’ needs and wants is needed for a company to gain a true advantage over their competitiors.In maintaining business relationship your clients, mastery of negotiating and influencing skills is critical. When dealing with difficult people or difficult situations, if you’re able to use tactics to negotiate to mutual satisfaction, you’ll be able not only to reach your designed objectives but also win great respect and commitment from your clients.Meanwhile integrity and sincerity are also important. You need to follow business ethics when handling your clients, putting their interests above anything else. 推荐答案1：与客户交流的时候，明确他们的需要很重要—他们需要什么样的产品和服务以及可以承受的价格是多少，实际选择品牌或供应商时受什么影响。了解客户的需要来赢得真正的利益战胜竞争者。在你和客户之间保持合作关系，熟练的谈判技巧以及技能影响很重要。在处理棘手客户或者棘手情况的时候，如果你能够使用谈判技巧来达到让双方满意，你不仅可以达到设计目标而且从你的客户那里得到极大的尊重和承诺。同时，诚实和诚信也很重要。你在与客户合作的时候需要遵从商业道德，把他们的利益凌驾在任何其他事情之上。 Suggested Answer2When dealing with clients, it is important to understand their needs and wants. This is the first step of customer service. If a company knows the needs and wants of its customers, it may know what kinds of products to offer, and how to serve its customers, thus customers will buy the company’s products.It’s also important for the staff to have negotiating skills. Salepeople should be trained to know the selling process, the psychology of customers, and the art of selling, etc., so that they may know how to negotiate with customers and try to persuade customers to buy their products.In addition, it is also important to establish good relations with customers. Try to take care of customers’ need and meet them, then customers will remain loyal to your company. 推荐答案2与客户交流时，了解客户需要和需求非常重要。这是客户服务的第一步。如果公司了解客户的需求，它可以知道提供什么样的产品种类，而且了解怎样服务于客户，因此客户将会购买产品。员工拥有谈判技巧也很重要。应该培训销售人员了解销售程序以及顾客心理和销售艺术等等，因此他们可能了解怎样与客户谈判并且说服客户购买他们的产品。此外，与客户建立良好的关系也很重要。试着估计客户的需求并且满足他们的需求，这样的话客户保持对你公司的忠诚度。 C.& &&&What is important when…?Aiming to improve product quality& && && &&&要提高产品质量应注意哪些要点？l& && & Inspecting machinery& && && && && && & 检查机械设备l& && & Reviewing staff training& && && && && && &检查员工的培训情况l& && &&&When aiming to improve product quality, it is important to inspect machinery. Many a time,defects of products are caused by machinery with problems. By inspecting machinery regularly and making necessary overhauling, the company can avoid defective products, thus ensuring the quality of products.It is also important to review staff training. Employees should be trained to have the skills of producing quality products, and this kind of training should be reviewed continually to see whether employees have acquired the necessary skills.In addition, it is also important to constantly study and make changes in work activities, because this will result in value-added goods and services that meet customer needs, and innovations that exceed customer expectations. As we know, the quality of work process, to a large extent, determines that quality of the resulting goods and services.要改善产品质量的时候，检查机械设备很重要。许多时候，产品的缺陷是由机器的问题造成的。通过定期检查设备并进行必要的大修，公司可以避免产品缺陷，因此确保产品质量。检查员工的培训情况也很重要。应该培训员工具备生产优质产品的技能，应该不间断的检查这种培训来了解是否员工取得必要的技能。此外，不断的学习以及工作活动的变化也很重要，因为这样做的结果是商品增值，并且服务能够满足客户需求，而且通过创新来超越客户的期望。就我们所致，工作过程的质量，在很大程度上，决定最终产品和服务的质量。
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& Comsenz Inc.Why Is It Important for a Firm to Gain Competitive Advantage in a Marketplace? | eHow
A competitive advantage in a marketplace is a distinguishing factor that drives a company's profit. Building and maintaining competitive advantages attracts customers, contributes to fair prices and generates loyalty.
Quick MBA indicates that a business can create a competitive advantage through low prices or differentiation. While low prices attract a large percentage of a typical target market, only one company in an industry succeeds in the long run with a profitable lowest-price strategy. Most companies must come up with differentiation in their products or services. These points of difference cause more discerning buyers to pay more money for a better overall solution.
Competitive advantages present your business from engaging in a very arbitrary and expensive battle for customers. If you can't clearly state to customers why your brand is superior, you leave revenue to chance. A customer analyzing a shelf with 10 brands would have no compelling reason to buy yours. When you do establish excellence in product quality, organic production or consistent experiences, you help a customer recognize the superior value. Fans of Apple technology typically desire their innovative, cutting edge and cool technology solutions.
Your competitive advantage keeps customers coming back over and over again. A customer who perceives that a certain restaurant offers the best mix of food, ambiance and value would likely return often for meals. Eventually, repeat customers develop a loyal relationship when they have several positive experiences in a row. This loyalty not only strengthens your revenue potential with those customers, but it is more likely that they will recommend your company to friends who want the same benefits.
When you have clear, sustainable competitive advantages, you gain the benefits of economies of scale. You don't have to invest as much in developing short-term advantages to get customers in the door. A sustainable advantage becomes your company's cash cow. You can fine tune advantages or add to them over time, but you don't have to consistently throw money at research and development and promotion. As your initial marketing succeeds in communicating distinct benefits, the customers you attract will help spread the word through social media and word-of-mouth.
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Life Made Easier.A WHAT IS IMPORTANT WHEN ... CHOOSING A LOCATION FOR A _答案_百度高考
A WHAT IS IMPORTANT WHEN ...
CHOOSING A LOCATION FOR A COMPANY
? TRNSPORTATION
? COSTS OF RENTINGB WHAT IS IMPORTANT WHEN...
DEVELOPING MARKETS IN OTHER COUNTRIES
? MARKET RESEARCH
? MAKING AN INSIGHT INTO THE CULTUREC WHAT IS IMPORTANT WHEN...
ATTENDING AN INTERVIEW
? APPEARANCE OF APPLICANT
? APPLICANT’S KNOWLEDGE OF COMPANY
第-1小题正确答案及相关解析
Interlocutor:? I’m going to give each of you a choice of C topics. I’d like you to choose one of the topics and give a short presentation on it for about a minute. You will have about a minute to prepare for this and you can make notes if you wish while you prepare. After you have finished your talk, your partner will ask you a question.?All right Here are your topics. [Interlocutor hands each candidate a different topic card, and some paper and a pencil for notes]Interlocutor:? Choose one of the topics to talk about. You can make notes.[A minute’s preparation time. Both candidates pre pare their talks at the same time, separately.Interlocutor? All right now. Candidate Two, which topic have you chosen, A, B or C Would you like to talk a bout what you think is important when choosing a location for a company [Candidate Two talks]Choosing a right location for a company means a lot for the company. Firstly, it can reduce transportation costs. if the location is near the financial and trading centre, the company will be informed of a wide range of commercial information, get plenty of human re- source to recruit. Labor costs and living expenditure will also be reduced. What’s more, the company has a lot of space for expansion and further development. Secondly, costs of renting is another factor. Yet, compared with the first, it’s less important.Interlocutor:? Thank you. Now, Candidate One, please ask Candidate Two your question about his/her talk. [Candidate one asks question.] Can you tell me more why costs of renting is less importantCandidate Two: Well. That’s easy. If we get convenient transportation, plenty of commercial information and human resource as well as reduced labor costs and living expenditure. Who will care a bit higher costs of rentingInterlocutor:? Thank you. All right. No-w, Candidate One, which topic have ,you chosen, A, B or C Would you like to talk about what you think is important when developing markets in other countries [Candidate One talks]Well, first, I think we should make insight into the culture. Many companies find their goods popular at home to be refused by other countries. An careful investigation shows them that their goods, often the color and shape of packaging, to be exact, contradicts with target countries. Second, A market re- search must be carried out to estimate potential demand, find out whether the competition is fierce. Only by doing so, can our products be sold successfully in other countries.Interlocutor:? Thank you. Now, Candidate Two, please ask
Candidate One your question about his/her talk.[Candidate Two asks question.]You know, only some big companies can do market research, whereas small companies often can not afford it What should they doCandidate One: Well. It’s a sharp question. I have to say I can’t give a satisfactory solution to it. Maybe they can try best to collect as much as intelligence before developing markets in other countries.Interlocutor:? Thank you[Materials are collected.]