New Cars, Trucks, SUVs & Hybrids | Toyota Official Site
2015 Camry
The sleeker, more aggressively styled 2015 Camry.
Prototype shown with options. Production model will vary.
2015 Corolla
The stylish 2015 Corolla makes a statement coming or going.
Options shown.
RAV4 is ready for any adventure. Let’s find a new way to enjoy every day.
Options shown.
2015 Prius Persona SeriesSpecial Edition
Prius changed the world 14 years ago. See why it's still the benchmark for hybrid vehicles.
Options shown.
2015 Camry
$22,970 msrp
25/35 est. mpg
Build your own
2015 Tundra
$29,020 msrp
15/19 est. mpg
Build your own
2015 4Runner
$33,010 msrp
17/22 est. mpg
Build your own
What's happening at Toyota
Featured Services
Local Specials
You don't have to travel far to find a great deal on a new Toyota.You don’t have to travel far to find a great deal on a new Toyota. Find the latest incentives, rebates, deals and special offers available at your local participating Toyota dealer.
What's your vehicle's trade-in value?
Before you head to the dealer, Kelley Blue Book will help you take the guesswork out of trading in your car.Before you head to the dealer, Kelley Blue Book will help you take the guesswork out of trading in your car. Just provide the make, model, options and condition to get an estimated value of your Toyota.
What's your vehicle's trade-in value?
Before you head to the dealer, Kelley Blue Book will help you take the guesswork out of trading in your car.Before you head to the dealer, Kelley Blue Book will help you take the guesswork out of trading in your car. Just provide the make, model, options and condition to get an estimated value of your Toyota.
LATEST NEWS
Safety recall information
Get information on open safety recalls and service campaigns.Get information on open safety recalls and service campaigns.
The 2015 Highlander
The 2015 Highlander has room for style, tech and your whole crew, but no room for boring. The 2015 Highlander has room for style, tech and your whole crew, but no room for boring. Smarter, sleeker and more advanced than ever, the 2015 Highlander is ready for adventure.
TRD Pro off-road vehicles
Crawl, haul and take on the toughest of terrains in a TRD Pro Tundra, Tacoma or 4Runner.Crawl, haul and take on the toughest of terrains in a TRD Pro Tundra, Tacoma or 4Runner. With rugged skid plates, high-performance tires, improved suspension and beastly power, this line of off-road vehicles never backs down.
FEATURED SERVICES
Search inventory
Shopping for a Toyota has never been easier. Select the vehicle you want and see what your local dealer has in inventory.Shopping for a Toyota has never been easier. Select the vehicle you want and see what your local dealer has in inventory. This will save you time when you are trying to track down the Toyota that’s right for you.
FINANCIAL SERVICES
Learning is earning
Turn your degree into a hard-earned reward with Toyota's College Grad Rebate and Finance Program.Turn your degree into a hard-earned reward with Toyota's College Grad Rebate and Finance Program.
FINANCIAL SERVICES
Honoring your service
We are extending this special rebate offer to qualified U.S. military personnel and their household members.We are extending this special rebate offer to qualified U.S. military personnel and their household members.
2015 Tundra
Tow, haul and build anything with the 2015 Tundra. It’s a unique breed of tough.Tow, haul and build anything with the 2015 Tundra. It’s a unique breed of tough, built for the workday that never ends and the family that never stops.
Prius Plug-in Hybrid
It's the hybrid you know and love, with an added plug-in feature to help you get up to an EPA-rated 95 MPGe. It's the hybrid you know and love, with an added plug-in feature to help you get up to an EPA-rated 95 MPGe.
You can simply drive it like a normal Prius, or charge up for extra mileage. It's ready to fit your life. Let's have it all.
Helping you get there. Safely.
Toyota is helping to make the world a safer place for everyone.Toyota is helping to make the world a safer place for everyone. Find out how Toyota is sharing new ideas and developing next-generation safety solutions to help protect you.
FEATURED SERVICES
ToyotaCare
Toyota includes a no cost maintenance plan
and 24-hour roadside assistance
with the purchase or lease of every new Toyota.Toyota includes a no cost maintenance plan
and 24-hour roadside assistance
with the purchase or lease of every new Toyota. We’ll make it easy for you to help take care of your Toyota so you get peace of mind at no extra cost.
Manufacturer's Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $825 for Cars, $885 for Small/Light Trucks (Sienna, RAV4, RAV4 EV, Highlander Gas, Highlander HV, FJ Cruiser, 4Runner, Tacoma and Venza), $1100 for Large Trucks (Tundra), and $925 for Large SUVs (Sequoia and Land Cruiser). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.
2014 EPA-estimated city/highway mileage. Actual mileage will vary.
&&&&2015 EPA-estimated city/highway mileage. Actual mileage will vary.
EPA-estimated driving range 103 miles when vehicle is fully charged. Excludes driving conditions. Actual mileage will vary.
2014 EPA-estimated mpg equivalent. Actual mpge will vary based on driving habits, charging practice, battery age, weather, temperature and road/traffic conditions. Battery capacity will decrease with time and use. For more information on mpge and range, please see .
2014 EPA-estimated combined miles per gasoline gallon equivalent. Estimate includes consumption of electricity and gasoline energy during EV Mode operation. Actual results will vary for many reasons including driving conditions and how you drive and maintain your vehicle.
2014 EPA-estimated 51 city/49 highway/50 combined mpg estimates for Prius Plug-in. Actual mileage will vary.
2015 EPA-estimated combined miles per gasoline gallon equivalent. Estimate includes consumption of electricity and gasoline energy during EV Mode operation. Actual results will vary for many reasons, including driving conditions and how you drive and maintain your vehicle.
2014 EPA-estimated combined miles per gasoline gallon equivalent. Estimate includes consumption of electricity and gasoline energy during EV Mode operation. Actual results will vary for many reasons including driving conditions and how you drive and maintain your vehicle.
Covers normal factory scheduled service for 2 years or 25,000 miles, whichever comes first. See Toyota dealer for details and exclusions. Valid only in the continental U.S. and Alaska.
Does not include parts and fluids, except emergency fuel delivery.
Prius Plug-in Hybrid comes with an additional year of roadside assistance, for a total of 3 years from date of first use. Does not include parts and fluids, except emergency fuel delivery.Made In The USA: Briefs, Bras, Billions
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Made In The USA: Briefs, Bras, Billions
In brief: Tom Patterson, founder of Tommy John, created the top-selling undershirt at Nieman Marcus and Nordstrom. | Tommy John
Here's the upside to running an underwear business: Virtually every person on the planet is a potential customer.You already know the big names in underwear -- Hanes, Fruit of the Loom, Victoria's Secret -- which help fuel an estimated $30 billion industry worldwide. But a number of smaller businesses have found success in the skivvies market as well, by identifying and filling niches that the larger brands either don't want to chase or simply haven't thought of.Take . Just a few years ago, he was working as a medical-device salesman. Today, his company, , brings in about $2 million in revenue, has a handful of employees and makes the top-selling undershirt at Neiman Marcus and Nordstrom.Patterson's million-dollar idea was born out of frustrations with the undershirts in his own closet. "I had these boxy undershirts, and they turned yellow pretty quickly," says Patterson, 29. His basic white T-shirts were always coming untucked, so they often bunched up under his dress shirts. One day, when he got out of his car, he discovered his T-shirt was rolled up to his belly button. That spawned the idea: Create a high-end undershirt that never comes untucked.He started doing research and haunting fabric manufacturers in downtown Los Angeles until he found one that could make the type of T-shirt he wanted, which was a cross between traditional box-cut cotton undershirts and men's shapewear and compression garments, which can be expensive and sometimes constrictive.After the research phase, he made about 100 phone calls over five months, trying to find someone who would sell his T-shirts. He drained his 401(k) and was down to his last $800 when Neiman Marcus gave him a 15-store test order. It turned out to be Neiman's highest-performing new brand in the store's history, according to Patterson, and the retailer quickly ordered more T-shirts, which sell for $36 apiece -- enough for all 42 of its locations. Nordstrom came aboard three months later, and Patterson recently added another high-profile catch: Saks Fifth Avenue. The company has also branched out into briefs, tank tops and other garments.Hey, Sew SisterMegan Chappuis Summerville, CEO of
in Austin, Texas, had slightly more industry experience when she embarked on her entrepreneurial journey in 2003. "I started as a pattern maker, which led to me doing alterations for a lingerie fitting shop," she says.After three and a half years working at the shop, she met a woman in East Texas who was looking for someone to buy her bra business. Summerville purchased the company, called Specialty Made, and transformed it into Sew Sister, which produces hand-stitched lingerie for hard-to-fit women and is sold online and in some brick-and-mortar stores, including her own pop-up shop. She focuses much of her time educating her customers about the proper fit of bras and the potential dangers of bras made with polyurethane cup bras. (The chemical in polyurethane has been linked to breast cancer.)Summerville loves what she does, but has learned that her industry has a few image problems. Underwear is a product nobody seems to want to talk much about. As Summerville as discovered, we all have our own hang-ups. "As soon you say 'bra, panty, underwear or intimate apparel,' you get looks and uncomfortable chuckles," Summerville says. "You want to get new business, but these are not socially acceptable things to talk about."It can be especially tricky being an underwear entrepreneur on the World Wide Web. Summerville has been dumped and ignored on Twitter and Facebook by potential contacts, only to later learn that they had seen the word "lingerie" on her website and were turned off."Oh, I didn't follow you at first," she has been told by people on Twitter. "I thought you were a sexpot."Under PressureThere are other problems inherent in the underwear world that you won't necessarily find elsewhere. For starters, even though everyone needs undergarments of one variety or another, the industry isn't as "recession proof" as you might think. In fact, . His reasoning was that since men's underwear is largely more a necessity than a fashion choice, briefs and boxers are the first thing men stop buying when the economy goes south.Underwear is also a part of pop culture, providing both positive and negative effects on the industry. For instance, when it was famously revealed that Clark Gable's character did not wear an undershirt in the 1934 movie It Happened One Night, undershirt sales plummeted. But if Gable was the underwear entrepreneur's worst enemy, there should be a shrine somewhere to Marlon Brando and James Dean -- when they sported their signature white T-shirts in 1950s films The Wild One and Rebel Without a Cause, undershirt sales surged.But as the market has become more fragmented and entrepreneurs identify certain niches, they have been able to avoid spikes and drops in sales. Ezra Nasser, 39, and Yossi Nasser, 30, are the founders of Body Naturals, a 55-employee, New York-based company that makes plus-size underwear and lingerie. "Only 30 percent of the merchandise available today caters to this category," Ezra Nasser says. "We see tremendous opportunity."And Cheryl Foster, 52, based in Waco, Texas, is hoping the old adage -- "always wear clean underwear" -- will pave the way for a lucrative business.In 2004, while Foster was out with her gal pals, one of them mentioned that she always kept a spare pair of underwear in her car's glove compartment. The idea for SPairz was born -- the "SP," of course, stands for "spare panties." Foster sells underwear, from sizes XS to 3X, that is compressed and shrink-wrapped into the size of a business card or pack of gum, so customers can store them anywhere. "I'm still trying to figure out which industry I'm in," she says. "I don't follow the normal apparel calendar rules -- no lines, colors, styles, seasons. My product can fall just as easily into the gift industry. They make great stocking stuffers or bon voyage gifts.""Or I could even be in the insurance business," Foster adds, "since that's what SPairz are -- insurance against accidents."The original version of this article appeared on AOL Small Business on 1/13/11.
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